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Summary of Significant Accounting Policies - Summary of Contractual Liabilities and Revenue Recognized (Details) - USD ($)
$ in Thousands
 6 Months Ended
Jan. 30, 2021
Aug. 01, 2020
Deferred Revenue Arrangement [Line Items]    
Deferred revenue $ 14,953 $ 13,059
Upfront Styling Fees    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 10,327 9,119
Revenue recognized 9,110  
Style Pass annual fees    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 3,103 2,711
Revenue recognized 1,581  
Direct Orders    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 1,523 1,229
Revenue recognized 947  
Gift card liability    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 12,259 8,590
Revenue recognized 2,245  
Deferred revenue    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 14,953 13,059
Other current liabilities    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 7,199 $ 2,577
Revenue recognized $ 1,732