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Summary of Significant Accounting Policies (Tables)
 9 Months Ended
Apr. 30, 2022
Accounting Policies [Abstract]  
Summary of Contractual Liabilities and Revenue Recognized
The following table summarizes the balances of contractual liabilities included in deferred revenue, gift card liability, and other current liabilities as of the dates indicated:
(in thousands)April 30, 2022July 31, 2021
Deferred revenue
Upfront styling fees$10,131 $11,989 
Style Pass annual fees4,682 3,474 
Freestyle orders2,395 2,691 
Total deferred revenue$17,208 $18,154 
Gift card liability$11,093 $9,903 
Other current liabilities
Referral credits$606 $1,231 
The following table summarizes revenue recognized during the nine months ended April 30, 2022, that was previously included in deferred revenue, gift card liability, and other current liabilities at July 31, 2021:
(in thousands)
Revenue Recognized From Amounts Previously Included in Deferred Balances at July 31, 2021
Upfront styling fees$11,767 
Style Pass annual fees2,915 
Freestyle orders2,341 
Gift card liability2,424 
Referral credits791