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Summary of Significant Accounting Policies - Summary of Contractual Liabilities and Revenue Recognized (Details) - USD ($)
$ in Thousands
 12 Months Ended
Jul. 31, 2021
Apr. 30, 2022
Deferred Revenue Arrangement [Line Items]    
Deferred revenue $ 18,154 $ 17,208
Upfront styling fees    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 11,989 10,131
Revenue recognized 11,767  
Style Pass annual fees    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 3,474 4,682
Revenue recognized 2,915  
Freestyle orders    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 2,691 2,395
Revenue recognized 2,341  
Gift card liability    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 9,903 11,093
Revenue recognized 2,424  
Deferred revenue    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 18,154 17,208
Other current liabilities    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 1,231 $ 606
Revenue recognized $ 791