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Summary of Significant Accounting Policies - Summary of Contractual Liabilities and Revenue Recognized (Details) - USD ($)
$ in Thousands
 6 Months Ended
Jan. 28, 2023
Jul. 30, 2022
Deferred Revenue Arrangement [Line Items]    
Deferred revenue $ 13,428 $ 14,441
Upfront styling fees    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 7,690 8,422
Revenue recognized 8,321  
Style Pass annual fees    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 4,359 4,337
Revenue recognized 2,874  
Freestyle orders    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 1,379 1,682
Revenue recognized 1,160  
Gift card liability    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 12,489 10,551
Revenue recognized 1,865  
Deferred revenue    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 13,428 14,441
Other current liabilities    
Deferred Revenue Arrangement [Line Items]    
Deferred revenue 925 $ 684
Revenue recognized $ 545