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Revenue Recognition
9 Months Ended
Sep. 28, 2025
Revenue from Contract with Customer [Abstract]  
Revenue Recognition Revenue Recognition
Disaggregation of Revenues
Revenues are disaggregated as follows:
Quarter Ended
Three Quarters Ended
September 28, 2025September 29, 2024September 28, 2025September 29, 2024
Company Shops and DFD$355,350 $358,110 $1,073,222 $1,192,071 
Mix and equipment revenue from franchisees10,351 12,552 30,335 41,514 
Franchise royalties and other9,597 9,205 26,692 27,789 
Total net revenues$375,298 $379,867 $1,130,249 $1,261,374 
Other revenues include advertising fund contributions from franchisees, rental income, development and franchise fees, and licensing royalties from customers for use of the Krispy Kreme brand, such as Keurig coffee cups.
Contract Balances
Deferred revenue and related receivables are as follows:
 September 28, 2025December 29, 2024
Balance Sheet Location
Trade receivables, net of allowances of $899 and $1,060, respectively
$49,685 $57,439 Accounts receivables, net
Deferred revenue:
Current$14,655 $16,506 Accrued liabilities
Noncurrent9,302 8,569 Other long-term obligations and deferred credits
Total deferred revenue$23,957 $25,075 
Trade receivables relate primarily to payments due for royalties, franchise fees, advertising fees, sale of products, and licensing fees. Deferred revenue primarily represents the Company’s remaining performance obligations under gift cards and franchise and development agreements for which consideration has been received or is receivable and is generally recognized on a straight-line basis over the remaining term of the related agreement. The noncurrent portion of deferred revenue primarily relates to the remaining performance obligations in the franchise and development agreements.