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Pay vs Performance Disclosure - USD ($)
 12 Months Ended
Dec. 28, 2025
Dec. 29, 2024
Dec. 31, 2023
Jan. 01, 2023
Jan. 02, 2022
Pay vs Performance Disclosure          
Pay vs Performance Disclosure, Table
PAY VS. PERFORMANCE
As required by Section 953(a) of the Dodd-Frank Act, and Item 402(v) of Regulation
S-K,
we are providing the following information about the relationship between executive compensation actually paid and certain Company financ
ial
performance metrics. For further information concerning our
pay-for-performance
philosophy and how we align executive compensation with Company financial performance, refer to the “Compensation Discussion and Analysis” section above.
The following table provides
information
showing the relationship during 2025, 2024, 2023, 2022, and 2021 between (1) executive compensation “actually paid” (as defined by SEC rules and further described below) to each person serving as (a) our principal executive officer or PEO (also referred to as our CEO) and (b) our
non-PEO
named executive officers (also referred to below as other NEOs or
non-PEO
NEOs), on an average basis, and (2) the Company’s financial performance. The Company’s selected performance measure included in the chart below is Adjusted EBITDA, which is described in the “Compensation Discussion and Analysis” section above and in “
Appendix A
–
Non-GAAP
Measures and Key Performance Indicators” below.
Pay vs. Performance Table
 
Year
  
SCT Total
for PEO
(1)
($)
  
Compensation
Actually Paid
to PEO
(3)
($)
  
Average
Summary
Compensation
Table Total
for Non-PEO

NEO
(2)
($)
  
Average
Compensation
Actually Paid
to
Non-PEO

NEO
(3)
  
Total Stockholder Return
(“TSR”)
Value of Initial Fixed $100
Investment Based On
(4)
:
  
Net
Income
($)
  
Adjusted
EBITDA
(5)
($)
 
Krispy
Kreme, Inc.
($)
  
S&P
Consumer
Discretionary
($)
2025
 
    
 
 
3,693,795
 
 
    
 
 
(5,236,700
 
)
 
    
 
 
2,167,163
 
 
    
 
 
(5,738,288
 
)
 
    
 
 
25.18
 
 
    
 
 
136.92
 
 
    
 
 
(523,779,000
 
)
 
    
 
 
140,253,000
 
 
2024
 
    
 
 
2,510,455
 
 
    
 
 
(3,195,195
 
)
 
    
 
 
1,950,347
 
 
    
 
 
(507,059
 
)
 
    
 
 
57.53
 
 
    
 
 
130.68
 
 
    
 
 
3,815,000
 
 
    
 
 
193,528,000
 
 
2023
 
    
 
 
10,460,664
 
 
    
 
 
19,034,119
 
 
    
 
 
6,212,781
 
 
    
 
 
8,157,460
 
 
    
 
 
88.76
 
 
    
 
 
98.61
 
 
    
 
 
(36,647,000
 
)
 
    
 
 
211,624,000
 
 
2022
 
    
 
 
2,138,714
 
 
    
 
 
(10,787,406
 
)
 
    
 
 
1,081,632
 
 
    
 
 
(3,311,747
 
)
 
    
 
 
60.71
 
 
    
 
 
69.92
 
 
    
 
 
(8,775,000
 
)
 
    
 
 
190,729,000
 
 
2021
    
 
23,637,042
    
 
28,259,408
    
 
5,855,030
    
 
7,455,217
    
 
111.29
    
 
112.01
    
 
(14,843,000
)
    
 
187,945,000
(1)
Joshua Charlesworth served as our PEO for the entirety of 2025 and 2024; Michael Tattersfield served as our PEO for the entirety of 2023, 2022, and 2021.
 
(2)
Our
non-PEO
NEOs included:
 
  a.
2025 - Jeremiah Ashukian, Raphael Duvivier, Alison Holder, Nicola Steele, and Theresa Zandhuis.
  b.
2024 - Jeremiah Ashukian, David Skena, Matthew Spanjers, and Theresa Zandhuis.
  c.
2023 - Joshua Charlesworth, Jeremiah Ashukian, Matthew Spanjers, and Raphael
Duvivier
.
  d.
2022 - Joshua Charlesworth, Andrew Skehan, David Skena, Matthew Spanjers, and Catherine Tang.
  e.
2021 - Joshua Charlesworth, Andrew Skehan, Matthew Spanjers, and Catherine Tang.
 
(3)
Compensation “actually paid” is calculated in accordance with Item 40
2
(v) of Regulation
S-K.
The table included in the “
Compensation
Actually Paid Table” section below sets forth each adjustment made during each year presented in the table to calculate the compensation “actually paid” to our NEOs.
 
(4)
For each year, total stockholder return for the Company and the peer group was calculated in accordance with Item 201 and Item 402(v) of Regulation
S-K.
For purposes of this pay vs. performance disclosure, our peer group is the same peer group used for purposes of the performance graph included in Part II, Item 5 of our Annual Report on Form
10-K
for the fiscal year ended December 28, 2025, namely, the Standard & Poor’s Consumer Discretionary Sector. The total stockholder return figures assume an initial $100 investment on July 1, 2021, the date of our IPO, and represent the value of such investment as of January 2, 2022, January 1, 2023, December 31, 2023, December 29, 2024, and December 28, 2025, respectively.
 
(5)
For a description of Adjusted EBITDA, see the section “Compensation Discussion and Analysis - Elements of Compensation” above, and “
Appendix A
–
Non-GAAP
Measures and Key Performance Indicators” below.
 
Compensation
Actually Paid Table
 
NEO
  
Year
  
Summary
Compensation
Table Total
($)
  
Deduct
Summary
Compensation
Table Stock
and Option
Awards
($)
  
Add FV of
Unvested
Awards
Granted in
the FY
($)
  
Add FV
Change of
Unvested
Awards
Granted in
PYs
($)
  
Add
Vested
Awards
Granted
in the
FY
($)
  
Add FV
Change of
Vested
Awards
Granted
in PYs
($)
  
Subtract FV
of Awards
Granted
in PYs that
Failed to
Vest in
the FY
($)
  
Add
Value of
Dividends
or Other
Earnings
on
Unvested
Awards in
the FY
($)
  
Compensation
Actually Paid
($)
 
    
 
2025
    
 
3,693,795
    
 
2,677,677
    
 
3,048,677
    
 
(8,425,901
)
    
 
—
    
 
(875,593
)
    
 
—
    
 
—
    
 
(5,236,700
)
   
 
2024
    
 
2,510,455
    
 
1,000,012
    
 
652,443
    
 
(5,751,880
)
    
 
—
    
 
393,799
    
 
—
    
 
—
    
 
(3,195,195
)
PEO
    
 
2023
    
 
10,460,664
    
 
7,925,905
    
 
7,972,740
    
 
8,434,562
    
 
—
    
 
92,058
    
 
—
    
 
—
    
 
19,034,119
   
 
2022
    
 
2,138,714
    
 
999,998
    
 
712,214
    
 
(12,598,179
)
    
 
—
    
 
(40,157
)
    
 
—
    
 
—
    
 
(10,787,406
)
     
 
2021
(1)
 		    
 
23,637,042
    
 
16,138,304
    
 
20,034,181
    
 
454,389
    
 
—
    
 
272,100
(2)
 		    
 
—
    
 
—
    
 
28,259,408
Other
NEOs
    
 
2025
    
 
2,167,163
    
 
8,253,631
    
 
1,721,564
    
 
(1,088,799
)
    
 
—
    
 
(284,586
)
    
 
—
    
 
—
    
 
(5,738,288
)
   
 
2024
    
 
1,950,347
    
 
1,306,272
    
 
870,682
    
 
(2,207,082
)
    
 
—
    
 
185,265
    
 
—
    
 
—
    
 
(507,059
)
   
 
2023
    
 
6,212,781
    
 
4,740,136
    
 
5,345,825
    
 
1,288,998
    
 
—
    
 
49,992
    
 
—
    
 
—
    
 
8,157,460
   
 
2022
    
 
1,081,632
    
 
460,002
    
 
256,398
    
 
(2,612,186
)
    
 
—
    
 
(201,728
)
    
 
1,375,862
    
 
—
    
 
(3,311,747
)
   
 
2021
    
 
5,855,030
    
 
3,806,755
    
 
4,728,962
    
 
275,769
    
 
—
    
 
402,211
    
 
—
    
 
—
    
 
7,455,217
 
(1)
Stock and option awards were granted to our NEOs in connection with our IPO on July 21, 2021, and prior awards were cancelled as part of the IPO. These stock and option awards’ initial valuations were as follows:
 
  a.
Stock awards: $17.00 as of July 1, 2021 (the offering price)
  b.
Option awards: $6.10 as of May 1, 2021 (Black-Scholes model)
 
(2)
Michael Tattersfield had stock awards, granted in prior years, that vested on May 18, 2021. The Company valued equity awards
semi
-annually as a private company. Accordingly, the fair value of Mr. Tattersfield’s vested stock awards was $15.31 per share at the end of fiscal year 2020 and May 18, 2021.
       
Company Selected Measure Name Adjusted EBITDA        
Named Executive Officers, Footnote
(2)
Our
non-PEO
NEOs included:
 
  a.
2025 - Jeremiah Ashukian, Raphael Duvivier, Alison Holder, Nicola Steele, and Theresa Zandhuis.
  b.
2024 - Jeremiah Ashukian, David Skena, Matthew Spanjers, and Theresa Zandhuis.
  c.
2023 - Joshua Charlesworth, Jeremiah Ashukian, Matthew Spanjers, and Raphael
Duvivier
.
  d.
2022 - Joshua Charlesworth, Andrew Skehan, David Skena, Matthew Spanjers, and Catherine Tang.
  e.
2021 - Joshua Charlesworth, Andrew Skehan, Matthew Spanjers, and Catherine Tang.
       
Peer Group Issuers, Footnote For each year, total stockholder return for the Company and the peer group was calculated in accordance with Item 201 and Item 402(v) of Regulation
S-K.
For purposes of this pay vs. performance disclosure, our peer group is the same peer group used for purposes of the performance graph included in Part II, Item 5 of our Annual Report on Form
10-K
for the fiscal year ended December 28, 2025, namely, the Standard & Poor’s Consumer Discretionary Sector. The total stockholder return figures assume an initial $100 investment on July 1, 2021, the date of our IPO, and represent the value of such investment as of January 2, 2022, January 1, 2023, December 31, 2023, December 29, 2024, and December 28, 2025, respectively. 		       
Adjustment To PEO Compensation, Footnote
Compensation
Actually Paid Table
 
NEO
  
Year
  
Summary
Compensation
Table Total
($)
  
Deduct
Summary
Compensation
Table Stock
and Option
Awards
($)
  
Add FV of
Unvested
Awards
Granted in
the FY
($)
  
Add FV
Change of
Unvested
Awards
Granted in
PYs
($)
  
Add
Vested
Awards
Granted
in the
FY
($)
  
Add FV
Change of
Vested
Awards
Granted
in PYs
($)
  
Subtract FV
of Awards
Granted
in PYs that
Failed to
Vest in
the FY
($)
  
Add
Value of
Dividends
or Other
Earnings
on
Unvested
Awards in
the FY
($)
  
Compensation
Actually Paid
($)
 
    
 
2025
    
 
3,693,795
    
 
2,677,677
    
 
3,048,677
    
 
(8,425,901
)
    
 
—
    
 
(875,593
)
    
 
—
    
 
—
    
 
(5,236,700
)
   
 
2024
    
 
2,510,455
    
 
1,000,012
    
 
652,443
    
 
(5,751,880
)
    
 
—
    
 
393,799
    
 
—
    
 
—
    
 
(3,195,195
)
PEO
    
 
2023
    
 
10,460,664
    
 
7,925,905
    
 
7,972,740
    
 
8,434,562
    
 
—
    
 
92,058
    
 
—
    
 
—
    
 
19,034,119
   
 
2022
    
 
2,138,714
    
 
999,998
    
 
712,214
    
 
(12,598,179
)
    
 
—
    
 
(40,157
)
    
 
—
    
 
—
    
 
(10,787,406
)
     
 
2021
(1)
 		    
 
23,637,042
    
 
16,138,304
    
 
20,034,181
    
 
454,389
    
 
—
    
 
272,100
(2)
 		    
 
—
    
 
—
    
 
28,259,408
Other
NEOs
    
 
2025
    
 
2,167,163
    
 
8,253,631
    
 
1,721,564
    
 
(1,088,799
)
    
 
—
    
 
(284,586
)
    
 
—
    
 
—
    
 
(5,738,288
)
   
 
2024
    
 
1,950,347
    
 
1,306,272
    
 
870,682
    
 
(2,207,082
)
    
 
—
    
 
185,265
    
 
—
    
 
—
    
 
(507,059
)
   
 
2023
    
 
6,212,781
    
 
4,740,136
    
 
5,345,825
    
 
1,288,998
    
 
—
    
 
49,992
    
 
—
    
 
—
    
 
8,157,460
   
 
2022
    
 
1,081,632
    
 
460,002
    
 
256,398
    
 
(2,612,186
)
    
 
—
    
 
(201,728
)
    
 
1,375,862
    
 
—
    
 
(3,311,747
)
   
 
2021
    
 
5,855,030
    
 
3,806,755
    
 
4,728,962
    
 
275,769
    
 
—
    
 
402,211
    
 
—
    
 
—
    
 
7,455,217
 
(1)
Stock and option awards were granted to our NEOs in connection with our IPO on July 21, 2021, and prior awards were cancelled as part of the IPO. These stock and option awards’ initial valuations were as follows:
 
  a.
Stock awards: $17.00 as of July 1, 2021 (the offering price)
  b.
Option awards: $6.10 as of May 1, 2021 (Black-Scholes model)
 
(2)
Michael Tattersfield had stock awards, granted in prior years, that vested on May 18, 2021. The Company valued equity awards
semi
-annually as a private company. Accordingly, the fair value of Mr. Tattersfield’s vested stock awards was $15.31 per share at the end of fiscal year 2020 and May 18, 2021.
       
Non-PEO NEO Average Total Compensation Amount $ 2,167,163 $ 1,950,347 $ 6,212,781 $ 1,081,632 $ 5,855,030
Non-PEO NEO Average Compensation Actually Paid Amount $ (5,738,288) (507,059) 8,157,460 (3,311,747) 7,455,217
Adjustment to Non-PEO NEO Compensation Footnote
Compensation
Actually Paid Table
 
NEO
  
Year
  
Summary
Compensation
Table Total
($)
  
Deduct
Summary
Compensation
Table Stock
and Option
Awards
($)
  
Add FV of
Unvested
Awards
Granted in
the FY
($)
  
Add FV
Change of
Unvested
Awards
Granted in
PYs
($)
  
Add
Vested
Awards
Granted
in the
FY
($)
  
Add FV
Change of
Vested
Awards
Granted
in PYs
($)
  
Subtract FV
of Awards
Granted
in PYs that
Failed to
Vest in
the FY
($)
  
Add
Value of
Dividends
or Other
Earnings
on
Unvested
Awards in
the FY
($)
  
Compensation
Actually Paid
($)
 
    
 
2025
    
 
3,693,795
    
 
2,677,677
    
 
3,048,677
    
 
(8,425,901
)
    
 
—
    
 
(875,593
)
    
 
—
    
 
—
    
 
(5,236,700
)
   
 
2024
    
 
2,510,455
    
 
1,000,012
    
 
652,443
    
 
(5,751,880
)
    
 
—
    
 
393,799
    
 
—
    
 
—
    
 
(3,195,195
)
PEO
    
 
2023
    
 
10,460,664
    
 
7,925,905
    
 
7,972,740
    
 
8,434,562
    
 
—
    
 
92,058
    
 
—
    
 
—
    
 
19,034,119
   
 
2022
    
 
2,138,714
    
 
999,998
    
 
712,214
    
 
(12,598,179
)
    
 
—
    
 
(40,157
)
    
 
—
    
 
—
    
 
(10,787,406
)
     
 
2021
(1)
 		    
 
23,637,042
    
 
16,138,304
    
 
20,034,181
    
 
454,389
    
 
—
    
 
272,100
(2)
 		    
 
—
    
 
—
    
 
28,259,408
Other
NEOs
    
 
2025
    
 
2,167,163
    
 
8,253,631
    
 
1,721,564
    
 
(1,088,799
)
    
 
—
    
 
(284,586
)
    
 
—
    
 
—
    
 
(5,738,288
)
   
 
2024
    
 
1,950,347
    
 
1,306,272
    
 
870,682
    
 
(2,207,082
)
    
 
—
    
 
185,265
    
 
—
    
 
—
    
 
(507,059
)
   
 
2023
    
 
6,212,781
    
 
4,740,136
    
 
5,345,825
    
 
1,288,998
    
 
—
    
 
49,992
    
 
—
    
 
—
    
 
8,157,460
   
 
2022
    
 
1,081,632
    
 
460,002
    
 
256,398
    
 
(2,612,186
)
    
 
—
    
 
(201,728
)
    
 
1,375,862
    
 
—
    
 
(3,311,747
)
   
 
2021
    
 
5,855,030
    
 
3,806,755
    
 
4,728,962
    
 
275,769
    
 
—
    
 
402,211
    
 
—
    
 
—
    
 
7,455,217
 
(1)
Stock and option awards were granted to our NEOs in connection with our IPO on July 21, 2021, and prior awards were cancelled as part of the IPO. These stock and option awards’ initial valuations were as follows:
 
  a.
Stock awards: $17.00 as of July 1, 2021 (the offering price)
  b.
Option awards: $6.10 as of May 1, 2021 (Black-Scholes model)
 
(2)
Michael Tattersfield had stock awards, granted in prior years, that vested on May 18, 2021. The Company valued equity awards
semi
-annually as a private company. Accordingly, the fair value of Mr. Tattersfield’s vested stock awards was $15.31 per share at the end of fiscal year 2020 and May 18, 2021.
       
Compensation Actually Paid vs. Total Shareholder Return

       
Compensation Actually Paid vs. Net Income

       
Compensation Actually Paid vs. Company Selected Measure

       
Total Shareholder Return Vs Peer Group

       
Tabular List, Table
Tabular List of Financial Performance Measures
The following is a list, in no particular order, of the most important
financial
performance measures used by the Company to link compensation actually paid to our NEOs for 2025 to Company performance. For more information on these financial performance measures, see the “Compensation Discussion and Analysis” section above.
 
1.
Adjusted EBIT Growth
 
2.
Adjusted EPS
 
3.
Leverage
 
4.
Net Sales Growth
 
5.
ROIC
       
Total Shareholder Return Amount $ 25.18 57.53 88.76 60.71 111.29
Peer Group Total Shareholder Return Amount 136.92 130.68 98.61 69.92 112.01
Net Income (Loss) $ (523,779,000) $ 3,815,000 $ (36,647,000) $ (8,775,000) $ (14,843,000)
Company Selected Measure Amount 140,253,000 193,528,000 211,624,000 190,729,000 187,945,000
Measure:: 1          
Pay vs Performance Disclosure          
Name Adjusted EBIT Growth        
Non-GAAP Measure Description For a description of Adjusted EBITDA, see the section “Compensation Discussion and Analysis - Elements of Compensation” above, and “
Appendix A
–
Non-GAAP
Measures and Key Performance Indicators” below. 		       
Measure:: 2          
Pay vs Performance Disclosure          
Name Adjusted EPS        
Measure:: 3          
Pay vs Performance Disclosure          
Name Leverage        
Measure:: 4          
Pay vs Performance Disclosure          
Name Net Sales Growth        
Measure:: 5          
Pay vs Performance Disclosure          
Name ROIC        
Joshua Charlesworth [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount $ 3,693,795 $ 2,510,455      
PEO Actually Paid Compensation Amount $ (5,236,700) $ (3,195,195)      
PEO Name Joshua Charlesworth Joshua Charlesworth      
Michael Tattersfield [Member]          
Pay vs Performance Disclosure          
PEO Total Compensation Amount     $ 10,460,664 $ 2,138,714 $ 23,637,042
PEO Actually Paid Compensation Amount     $ 19,034,119 $ (10,787,406) $ 28,259,408
PEO Name     Michael Tattersfield Michael Tattersfield Michael Tattersfield
PEO | Joshua Charlesworth [Member] | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ 3,048,677 $ 652,443      
PEO | Joshua Charlesworth [Member] | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (8,425,901) (5,751,880)      
PEO | Joshua Charlesworth [Member] | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (875,593) 393,799      
PEO | Joshua Charlesworth [Member] | Summary Compensation Table Stock and Option Awards [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (2,677,677) (1,000,012)      
PEO | Michael Tattersfield [Member] | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount     $ 7,972,740 $ 712,214 $ 20,034,181
PEO | Michael Tattersfield [Member] | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount     8,434,562 (12,598,179) 454,389
PEO | Michael Tattersfield [Member] | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount     92,058 (40,157) 272,100
PEO | Michael Tattersfield [Member] | Summary Compensation Table Stock and Option Awards [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount     (7,925,905) (999,998) (16,138,304)
Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 1,721,564 870,682 5,345,825 256,398 4,728,962
Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (1,088,799) (2,207,082) 1,288,998 (2,612,186) 275,769
Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (284,586) 185,265 49,992 (201,728) 402,211
Non-PEO NEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount       (1,375,862)  
Non-PEO NEO | Summary Compensation Table Stock and Option Awards [Member]          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (8,253,631) $ (1,306,272) $ (4,740,136) $ (460,002) $ (3,806,755)