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Segment Information | 12 Months Ended
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Dec. 31, 2012
Segment Reporting [Abstract] |
Segment Information | 19. Segment Information The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China. In Mainland China, the Company utilizes an employed sales force and contractual sales promoters to sell products through its stores, and independent direct sellers who can sell away from the Company's stores where the Company has obtained a direct sales license. Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its global distributors. The Company does not use profitability reports on a regional or divisional basis for making business decisions. However, the Company does report revenue in five geographic regions: North Asia, Greater China, South Asia/Pacific, Americas and EMEA. Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2010 |  |  | 2011 |  |  | 2012 |
North Asia |  | $ | 686,073 |  |  | $ | 751,165 |  |  | $ | 794,833 |
Greater China |  |  | 268,171 |  |  |  | 341,919 |  |  |  | 570,640 |
South Asia/Pacific |  |  | 182,796 |  |  |  | 236,212 |  |  |  | 330,240 |
Americas |  |  | 250,008 |  |  |  | 251,984 |  |  |  | 288,732 |
EMEA |  |  | 150,211 |  |  |  | 162,711 |  |  |  | 185,219 |
Total |  | $ | 1,537,259 |  |  | $ | 1,743,991 |  |  | $ | 2,169,664 |
Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2010 |  |  | 2011 |  |  | 2012 |
Nu Skin |  | $ | 913,819 |  |  | $ | 964,130 |  |  | $ | 1,178,414 |
Pharmanex |  |  | 612,209 |  |  |  | 770,192 |  |  |  | 983,778 |
Other |  |  | 11,231 |  |  |  | 9,669 |  |  |  | 7,472 |
Total |  | $ | 1,537,259 |  |  | $ | 1,743,991 |  |  | $ | 2,169,664 |
NU SKIN ENTERPRISES, INC. Notes to Consolidated Financial Statements Additional information as to the Company's operations in the most significant geographical areas is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2010 |  |  | 2011 |  |  | 2012 |
Japan |  | $ | 471,425 |  |  | $ | 472,519 |  |  | $ | 497,298 |
South Korea |  |  | 214,648 |  |  |  | 278,646 |  |  |  | 297,535 |
Mainland China |  |  | 91,352 |  |  |  | 152,538 |  |  |  | 264,791 |
United States |  |  | 212,070 |  |  |  | 211,788 |  |  |  | 230,924 |
Hong Kong |  |  | 69,686 |  |  |  | 80,524 |  |  |  | 169,728 |
Europe |  |  | 124,497 |  |  |  | 140,497 |  |  |  | 162,055 |
Taiwan |  |  | 107,133 |  |  |  | 108,857 |  |  |  | 136,121 |
|  | December 31, |
Long-lived assets: |  | 2011 |  |  | 2012 |
Japan |  | $ | 14,113 |  |  | $ | 8,441 |
South Korea |  |  | 11,451 |  |  |  | 14,030 |
Mainland China |  |  | 15,135 |  |  |  | 30,199 |
United States |  |  | 98,205 |  |  |  | 163,137 |
Hong Kong |  |  | 1,030 |  |  |  | 559 |
Europe |  |  | 1,966 |  |  |  | 2,622 |
Taiwan |  |  | 1,556 |  |  |  | 1,945 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 15: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 + Details
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