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Segment Information (Tables) | 12 Months Ended
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Dec. 31, 2012
Segment Reporting [Abstract] |
Revenue generated by region | Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2010 |  |  | 2011 |  |  | 2012 |
North Asia |  | $ | 686,073 |  |  | $ | 751,165 |  |  | $ | 794,833 |
Greater China |  |  | 268,171 |  |  |  | 341,919 |  |  |  | 570,640 |
South Asia/Pacific |  |  | 182,796 |  |  |  | 236,212 |  |  |  | 330,240 |
Americas |  |  | 250,008 |  |  |  | 251,984 |  |  |  | 288,732 |
EMEA |  |  | 150,211 |  |  |  | 162,711 |  |  |  | 185,219 |
Total |  | $ | 1,537,259 |  |  | $ | 1,743,991 |  |  | $ | 2,169,664 |
Revenue and long-lived assets by geographic region | Additional information as to the Company's operations in the most significant geographical areas is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2010 |  |  | 2011 |  |  | 2012 |
Japan |  | $ | 471,425 |  |  | $ | 472,519 |  |  | $ | 497,298 |
South Korea |  |  | 214,648 |  |  |  | 278,646 |  |  |  | 297,535 |
Mainland China |  |  | 91,352 |  |  |  | 152,538 |  |  |  | 264,791 |
United States |  |  | 212,070 |  |  |  | 211,788 |  |  |  | 230,924 |
Hong Kong |  |  | 69,686 |  |  |  | 80,524 |  |  |  | 169,728 |
Europe |  |  | 124,497 |  |  |  | 140,497 |  |  |  | 162,055 |
Taiwan |  |  | 107,133 |  |  |  | 108,857 |  |  |  | 136,121 |
|  | December 31, |
Long-lived assets: |  | 2011 |  |  | 2012 |
Japan |  | $ | 14,113 |  |  | $ | 8,441 |
South Korea |  |  | 11,451 |  |  |  | 14,030 |
Mainland China |  |  | 15,135 |  |  |  | 30,199 |
United States |  |  | 98,205 |  |  |  | 163,137 |
Hong Kong |  |  | 1,030 |  |  |  | 559 |
Europe |  |  | 1,966 |  |  |  | 2,622 |
Taiwan |  |  | 1,556 |  |  |  | 1,945 |
Revenue Generated by Each of the Company's Major Product Lines | Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2010 |  |  | 2011 |  |  | 2012 |
Nu Skin |  | $ | 913,819 |  |  | $ | 964,130 |  |  | $ | 1,178,414 |
Pharmanex |  |  | 612,209 |  |  |  | 770,192 |  |  |  | 983,778 |
Other |  |  | 11,231 |  |  |  | 9,669 |  |  |  | 7,472 |
Total |  | $ | 1,537,259 |  |  | $ | 1,743,991 |  |  | $ | 2,169,664 |

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