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Segment Information (Tables)

12 Months Ended

Dec. 31, 2012

Segment Reporting [Abstract]

Revenue generated by region

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

		Year Ended December 31,
Revenue:		2010				2011				2012
North Asia		$	686,073			$	751,165			$	794,833
Greater China			268,171				341,919				570,640
South Asia/Pacific			182,796				236,212				330,240
Americas			250,008				251,984				288,732
EMEA			150,211				162,711				185,219
Total		$	1,537,259			$	1,743,991			$	2,169,664

Revenue and long-lived assets by geographic region

Additional information as to the Company's operations in the most significant geographical areas is set forth below (U.S. dollars in thousands):

		Year Ended December 31,
Revenue:		2010				2011				2012
Japan		$	471,425			$	472,519			$	497,298
South Korea			214,648				278,646				297,535
Mainland China			91,352				152,538				264,791
United States			212,070				211,788				230,924
Hong Kong			69,686				80,524				169,728
Europe			124,497				140,497				162,055
Taiwan			107,133				108,857				136,121

		December 31,
Long-lived assets:		2011				2012
Japan		$	14,113			$	8,441
South Korea			11,451				14,030
Mainland China			15,135				30,199
United States			98,205				163,137
Hong Kong			1,030				559
Europe			1,966				2,622
Taiwan			1,556				1,945

Revenue Generated by Each of the Company's Major Product Lines

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

		Year Ended December 31,
Revenue:		2010				2011				2012
Nu Skin		$	913,819			$	964,130			$	1,178,414
Pharmanex			612,209				770,192				983,778
Other			11,231				9,669				7,472
Total		$	1,537,259			$	1,743,991			$	2,169,664

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- Definition

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