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SEGMENT INFORMATION
 9 Months Ended
Sep. 30, 2013
SEGMENT INFORMATION [Abstract]  
SEGMENT INFORMATION
6.SEGMENT INFORMATION

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China. In Mainland China, the Company utilizes an employed sales force and contractual sales promoters to sell products through its stores, and independent direct sellers who can sell away from the Company's stores where the Company has obtained a direct sales license. Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its global distributors. The Company does not use profitability reports on a regional or divisional basis for making business decisions. However, the Company does report revenue in five geographic regions: Greater China, North Asia, South Asia/Pacific, Americas and EMEA.
 
 
-6-
 
 
 
NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements
 
Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
September 30,
  
Nine Months Ended
September 30,
 
Revenue:
 
2013
  
2012
  
2013
  
2012
 
 
 
  
  
  
 
Greater China
 
$
269,146
  
$
199,728
  
$
444,852
  
$
292,339
 
North Asia
  
196,757
   
177,695
   
384,950
   
359,895
 
South Asia/Pacific
  
85,916
   
98,344
   
153,158
   
175,665
 
Americas
  
84,289
   
71,766
   
160,830
   
138,106
 
EMEA
  
46,819
   
45,702
   
89,231
   
89,232
 
Totals
 
$
682,927
  
$
593,235
  
$
1,233,021
  
$
1,055,237
 

 
Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
September 30,
  
Nine Months Ended
September 30,
 
Revenue:
 
2013
  
2012
  
2013
  
2012
 
 
 
  
  
  
 
Nu Skin
 
$
417,483
  
$
295,068
  
$
743,669
  
$
544,583
 
Pharmanex
  
264,198
   
296,292
   
486,592
   
506,597
 
Other
  
1,246
   
1,875
   
2,760
   
4,057
 
Totals
 
$
682,927
  
$
593,235
  
$
1,233,021
  
$
1,055,237
 

 
Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
September 30,
  
Nine Months Ended
September 30,
 
Revenue:
 
2013
  
2012
  
2013
  
2012
 
 
 
  
  
  
 
Mainland China
 
$
197,609
  
$
57,299
  
$
321,662
  
$
108,137
 
Japan
  
98,869
   
115,615
   
205,551
   
225,679
 
South Korea
  
97,888
   
62,080
   
179,399
   
134,216
 
United States
  
62,350
   
57,485
   
120,112
   
111,401
 
Europe
  
41,430
   
40,100
   
78,551
   
77,842
 
 
 
Long-lived assets:
 
September 30, 2013
  
December 31, 2012
 
 
 
  
 
Mainland China
 
$
49,150
  
$
30,199
 
Japan
  
7,235
   
8,441
 
South Korea
  
13,135
   
14,030
 
United States
  
222,172
   
163,137
 
Europe
  
2,584
   
2,622
 
-7-
 
NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements