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SEGMENT INFORMATION (Tables)
9 Months Ended
Sep. 30, 2013
SEGMENT INFORMATION [Abstract]  
Revenue and Long-Lived Assets by Geographic Region
Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
September 30,
  
Nine Months Ended
September 30,
 
Revenue:
 
2013
  
2012
  
2013
  
2012
 
 
 
  
  
  
 
Greater China
 
$
269,146
  
$
199,728
  
$
444,852
  
$
292,339
 
North Asia
  
196,757
   
177,695
   
384,950
   
359,895
 
South Asia/Pacific
  
85,916
   
98,344
   
153,158
   
175,665
 
Americas
  
84,289
   
71,766
   
160,830
   
138,106
 
EMEA
  
46,819
   
45,702
   
89,231
   
89,232
 
Totals
 
$
682,927
  
$
593,235
  
$
1,233,021
  
$
1,055,237
 

Revenue Generated by Each of the Company's Major Product Lines
 
Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
September 30,
  
Nine Months Ended
September 30,
 
Revenue:
 
2013
  
2012
  
2013
  
2012
 
 
 
  
  
  
 
Nu Skin
 
$
417,483
  
$
295,068
  
$
743,669
  
$
544,583
 
Pharmanex
  
264,198
   
296,292
   
486,592
   
506,597
 
Other
  
1,246
   
1,875
   
2,760
   
4,057
 
Totals
 
$
682,927
  
$
593,235
  
$
1,233,021
  
$
1,055,237
 

Revenue and long-lived assets by significant geographic area
 
Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
September 30,
  
Nine Months Ended
September 30,
 
Revenue:
 
2013
  
2012
  
2013
  
2012
 
 
 
  
  
  
 
Mainland China
 
$
197,609
  
$
57,299
  
$
321,662
  
$
108,137
 
Japan
  
98,869
   
115,615
   
205,551
   
225,679
 
South Korea
  
97,888
   
62,080
   
179,399
   
134,216
 
United States
  
62,350
   
57,485
   
120,112
   
111,401
 
Europe
  
41,430
   
40,100
   
78,551
   
77,842
 
 
 
Long-lived assets:
 
September 30, 2013
  
December 31, 2012
 
 
 
  
 
Mainland China
 
$
49,150
  
$
30,199
 
Japan
  
7,235
   
8,441
 
South Korea
  
13,135
   
14,030
 
United States
  
222,172
   
163,137
 
Europe
  
2,584
   
2,622
 
-7-
 
NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements