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Segment Information | 12 Months Ended
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Dec. 31, 2013
Segment Reporting [Abstract] |
Segment Information | The Company operates in a single operating segment by selling products through a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China. In Mainland China, the Company utilizes sales employees and contractual sales promoters, who sell products in similar fashion to our sales employees, but act as independent agents, to sell products through its retail stores and through its website, and independent direct sellers who can sell away from the Company's stores where the Company has obtained a direct sales license. Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its sales force. The Company does not use profitability reports on a regional or divisional basis for making business decisions. However, the Company does report revenue in five geographic regions: Greater China, North Asia, South Asia/Pacific, Americas and EMEA. Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2011 |  |  | 2012 |  |  | 2013 |
Greater China |  | $ | 333,569 |  |  | $ | 550,690 |  |  | $ | 1,363,182 |
North Asia |  |  | 741,857 |  |  |  | 785,302 |  |  |  | 869,400 |
South Asia/Pacific |  |  | 235,000 |  |  |  | 328,597 |  |  |  | 378,988 |
Americas |  |  | 248,180 |  |  |  | 285,283 |  |  |  | 370,087 |
EMEA |  |  | 160,982 |  |  |  | 182,385 |  |  |  | 195,061 |
Total |  | $ | 1,719,588 |  |  | $ | 2,132,257 |  |  | $ | 3,176,718 |
TABLE OF CONTENTS NU SKIN ENTERPRISES, INC. Notes to Consolidated Financial Statements Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2011 |  |  | 2012 |  |  | 2013 |
Nu Skin |  | $ | 950,639 |  |  | $ | 1,158,213 |  |  | $ | 1,641,618 |
Pharmanex |  |  | 759,280 |  |  |  | 966,572 |  |  |  | 1,529,211 |
Other |  |  | 9,669 |  |  |  | 7,472 |  |  |  | 5,889 |
Total |  | $ | 1,719,588 |  |  | $ | 2,132,257 |  |  | $ | 3,176,718 |
Additional information as to the Company's operations in the most significant geographical areas is set forth below (U.S. dollars in thousands):
|  | Year Ended December 31, |
Revenue: |  | 2011 |  |  | 2012 |  |  | 2013 |
Mainland China |  | $ | 148,388 |  |  | $ | 256,833 |  |  | $ | 1,005,395 |
South Korea |  |  | 276,923 |  |  |  | 296,000 |  |  |  | 466,820 |
Japan |  |  | 464,934 |  |  |  | 489,302 |  |  |  | 402,580 |
United States |  |  | 208,246 |  |  |  | 227,872 |  |  |  | 268,232 |
Taiwan |  |  | 107,716 |  |  |  | 134,592 |  |  |  | 199,161 |
Hong Kong |  |  | 77,465 |  |  |  | 159,265 |  |  |  | 158,626 |
Malaysia |  |  | 65,411 |  |  |  | 65,998 |  |  |  | 128,656 |
|  | December 31, |
Long-lived assets: |  | 2012 |  |  | 2013 |
Mainland China |  | $ | 30,199 |  |  | $ | 82,726 |
South Korea |  |  | 14,030 |  |  |  | 14,345 |
Japan |  |  | 8,441 |  |  |  | 9,970 |
United States |  |  | 163,137 |  |  |  | 273,388 |
Taiwan |  |  | 1,945 |  |  |  | 1,928 |
Hong Kong |  |  | 559 |  |  |  | 2,497 |
Malaysia |  |  | - |  |  |  | 1,463 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 15: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 + Details
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