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SEGMENT INFORMATION
 3 Months Ended
Mar. 31, 2014
SEGMENT INFORMATION [Abstract]  
SEGMENT INFORMATION
6.SEGMENT INFORMATION

The Company operates in a single operating segment by selling products through a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China. In Mainland China, the Company utilizes sales employees, contractual sales promoters, and independent direct sellers to distribute its products.  Contractual sales promoters sell products in similar fashion to the Company's sales employees, but act as independent agents to sell products through its retail stores and website.  Independent direct sellers can sell away from the Company's stores in jurisdictions where the Company has obtained a direct sales license to do so. Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does report revenue in five geographic regions: Greater China, North Asia, Americas, South Asia/Pacific and EMEA.


Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
March 31,
 
Revenue:
 
2014
 
 
2013
 
 
 
 
 
 
 
 
Greater China
$
278,929
 
$
170,822
 
North Asia
 
195,461
 
 
185,910
 
Americas
 
79,909
 
 
75,692
 
South Asia/Pacific
 
71,194
 
 
66,957
 
EMEA
 
45,568
 
 
41,924
 
Total
$
671,061
 
$
541,305
 


Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
March 31,
Revenue:
 
2014
 
 
2013
 
 
 
 
 
 
 
Nu Skin
$
402,111
 
$
321,440
 
Pharmanex
 
267,272
 
 
218,351
 
Other
 
1,678
 
 
1,514
 
Total
$
671,061
 
$
541,305
 


Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
March 31,
Revenue:
 
2014
 
 
2013
 
 
 
 
 
 
 
Mainland China
$
212,217
 
$
119,665
 
South Korea
 
114,000
 
 
81,095
 
Japan
 
81,461
 
 
104,815
 
United States
 
54,822
 
 
56,886
 
Taiwan
 
35,764
 
 
32,126
 
Hong Kong
 
30,948
 
 
19,031
 
Malaysia
 
19,049
 
 
18,043
 


Long-lived assets:
 
March 31, 2014
 
 
December 31, 2013
 
 
 
 
 
 
Mainland China
$
89,967
 
$
82,726
South Korea
 
21,660
 
 
14,345
Japan
 
11,261
 
 
9,970
United States
 
274,489
 
 
273,388
Taiwan
 
1,938
 
 
1,928
Hong Kong
 
2,352
 
 
2,497
Malaysia
 
1,327
 
 
1,463