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SEGMENT INFORMATION
 3 Months Ended
Mar. 31, 2014
SEGMENT INFORMATION [Abstract]  
SEGMENT INFORMATION
6.SEGMENT INFORMATION

The Company operates in a single operating segment by selling products through a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China. In Mainland China, the Company utilizes sales employees, contractual sales promoters, and independent direct sellers to distribute its products.  Contractual sales promoters sell products in similar fashion to the Company's sales employees, but act as independent agents to sell products through its retail stores and website.  Independent direct sellers can sell away from the Company's stores in jurisdictions where the Company has obtained a direct sales license to do so. Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.   However, the Company does report revenue in five geographic regions: Greater China, North Asia, Americas, South Asia/Pacific and EMEA.
 
Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
March 31,
 
Revenue:
 
2014
  
2013
 
 
 
  
 
Greater China
 
$
278,929
  
$
170,822
 
North Asia
  
195,461
   
185,910
 
Americas
  
79,909
   
75,692
 
South Asia/Pacific
  
71,194
   
66,957
 
EMEA
  
45,568
   
41,924
 
Total
 
$
671,061
  
$
541,305
 
 
Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
March 31,
 
Revenue:
 
2014
  
2013
 
 
 
  
 
Nu Skin
 
$
402,111
  
$
321,440
 
Pharmanex
  
267,272
   
218,351
 
Other
  
1,678
   
1,514
 
Total
 
$
671,061
  
$
541,305
 

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
March 31,
 
Revenue:
 
2014
  
2013
 
 
 
  
 
Mainland China
 
$
212,217
  
$
119,665
 
South Korea
  
114,000
   
81,095
 
Japan
  
81,461
   
104,815
 
United States
  
54,822
   
56,886
 
Taiwan
  
35,764
   
32,126
 
Hong Kong
  
30,948
   
19,031
 
Malaysia
  
19,049
   
18,043
 


Long-lived assets:
 
March 31, 2014
  
December 31, 2013
 
 
 
  
 
Mainland China
 
$
89,967
  
$
82,726
 
South Korea
  
21,660
   
14,345
 
Japan
  
11,261
   
9,970
 
United States
  
274,489
   
273,388
 
Taiwan
  
1,938
   
1,928
 
Hong Kong
  
2,352
   
2,497
 
Malaysia
  
1,327
   
1,463