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SEGMENT INFORMATION (Tables)
3 Months Ended
Mar. 31, 2014
SEGMENT INFORMATION [Abstract]  
Revenue and Long-Lived Assets by Geographic Region
Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
March 31,
 
Revenue:
 
2014
  
2013
 
 
 
  
 
Greater China
 
$
278,929
  
$
170,822
 
North Asia
  
195,461
   
185,910
 
Americas
  
79,909
   
75,692
 
South Asia/Pacific
  
71,194
   
66,957
 
EMEA
  
45,568
   
41,924
 
Total
 
$
671,061
  
$
541,305
 
 
 
Revenue Generated by Each of the Company's Major Product Lines
Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

 
 
Three Months Ended
March 31,
 
Revenue:
 
2014
  
2013
 
 
 
  
 
Nu Skin
 
$
402,111
  
$
321,440
 
Pharmanex
  
267,272
   
218,351
 
Other
  
1,678
   
1,514
 
Total
 
$
671,061
  
$
541,305
 

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):
Revenue and long-lived assets by significant geographic area

 
 
Three Months Ended
March 31,
 
Revenue:
 
2014
  
2013
 
 
 
  
 
Mainland China
 
$
212,217
  
$
119,665
 
South Korea
  
114,000
   
81,095
 
Japan
  
81,461
   
104,815
 
United States
  
54,822
   
56,886
 
Taiwan
  
35,764
   
32,126
 
Hong Kong
  
30,948
   
19,031
 
Malaysia
  
19,049
   
18,043
 


Long-lived assets:
 
March 31, 2014
  
December 31, 2013
 
 
 
  
 
Mainland China
 
$
89,967
  
$
82,726
 
South Korea
  
21,660
   
14,345
 
Japan
  
11,261
   
9,970
 
United States
  
274,489
   
273,388
 
Taiwan
  
1,938
   
1,928
 
Hong Kong
  
2,352
   
2,497
 
Malaysia
  
1,327
   
1,463