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SEGMENT INFORMATION
 6 Months Ended
Jun. 30, 2015
SEGMENT INFORMATION [Abstract]  
SEGMENT INFORMATION
6.SEGMENT INFORMATION

The Company operates in a single operating segment by selling products through a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes sales employees, independent direct sellers and independent marketers to distribute its products.  Independent direct sellers can sell away from the Company's stores where the Company has obtained a direct selling license to do so.  Independent marketers are licensed business owners who are authorized to sell the Company's products either at their own approved premises or through the Company's stores.  Selling expenses are the Company's largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China.  The Company manages its business primarily by managing its sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does report revenue in five geographic regions: Greater China, North Asia, Americas, South Asia/Pacific and EMEA.
 
 
 
 
NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements
 
 
Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

  
Three Months Ended
June 30,
  
Six Months Ended
June 30,
Revenue:
 
2015
  
2014
  
2015
  
2014
            
Greater China
$
200,136
 
$
229,869
 
$
387,503
 
$
508,798
North Asia
 
172,943
  
195,995
  
345,009
  
391,456
Americas
 
83,468
  
89,911
  
163,340
  
169,820
South Asia/Pacific
 
68,023
  
81,653
  
138,840
  
152,847
EMEA
 
35,639
  
52,599
  
68,849
  
98,167
Totals
$
560,209
 
$
650,027
 
$
1,103,541
 
$
1,321,088

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

  
Three Months Ended
June 30,
  
Six Months Ended
June 30,
 
Revenue:
 
2015
  
2014
  
2015
  
2014
 
         
Nu Skin
 
$
351,436
  
$
391,968
  
$
694,202
  
$
794,079
 
Pharmanex
  
207,504
   
256,216
   
406,776
   
523,488
 
Other
  
1,269
   
1,843
   
2,563
   
3,521
 
Totals
 
$
560,209
  
$
650,027
  
$
1,103,541
  
$
1,321,088
 

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

  
Three Months Ended
June 30,
  
Six Months Ended
June 30,
 
Revenue:
 
2015
  
2014
  
2015
  
2014
 
         
Mainland China
 
$
149,251
  
$
153,795
  
$
283,448
  
$
366,012
 
South Korea
  
109,023
   
118,797
   
217,800
   
232,797
 
Japan
  
63,920
   
77,198
   
127,209
   
158,659
 
United States
  
58,580
   
61,056
   
117,568
   
115,878
 
 
 
Long-lived assets:
 
June 30,
2015
  
December 31, 2014
 
     
Mainland China
 
$
117,237
  
$
103,445
 
South Korea
  
53,244
   
46,626
 
Japan
  
15,069
   
13,768
 
United States
  
274,867
   
287,103