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SEGMENT INFORMATION
 6 Months Ended
Jun. 30, 2016
SEGMENT INFORMATION [Abstract]  
SEGMENT INFORMATION
6. SEGMENT INFORMATION

The Company operates in a single operating segment by selling products through a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China. In Mainland China, the Company utilizes sales employees, independent direct sellers and independent marketers to distribute its products. While sales employees sell products through the Company's stores and website, independent direct sellers can sell away from the Company's stores where the Company has obtained a direct selling license to do so. Independent marketers are licensed business owners who are authorized to sell the Company's products either at their own approved premises or through the Company's stores. Selling expenses are the Company's largest expense comprised of sales compensation and incentives paid to its sales force. The Company manages its business primarily by managing its sales force. The Company does not use profitability reports on a regional or divisional basis for making business decisions. However, the Company does report revenue in five geographic regions: Greater China, North Asia, Americas, South Asia/Pacific and EMEA.
 
Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):
 
  
Three Months Ended
  
Six Months Ended
 
  
June 30,
  
June 30,
 
Revenue:
 
2016
  
2015
  
2016
  
2015
 
             
Greater China 
 
$
236,716
  
$
200,136
  
$
395,427
  
$
387,503
 
North Asia 
  
165,885
   
172,943
   
317,094
   
345,009
 
Americas 
  
67,884
   
83,468
   
133,632
   
163,340
 
South Asia/Pacific 
  
92,297
   
68,023
   
155,875
   
138,840
 
EMEA 
  
37,693
   
35,639
   
70,278
   
68,849
 
Totals 
 
$
600,475
  
$
560,209
  
$
1,072,306
  
$
1,103,541
 
 
Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

  
Three Months Ended
  
Six Months Ended
 
  
June 30,
  
June 30,
 
Revenue:
 
2016
  
2015
  
2016
  
2015
 
             
Nu Skin 
 
$
365,266
  
$
351,436
  
$
655,255
  
$
694,202
 
Pharmanex 
  
234,014
   
207,504
   
414,728
   
406,776
 
Other 
  
1,195
   
1,269
   
2,323
   
2,563
 
Totals 
 
$
600,475
  
$
560,209
  
$
1,072,306
  
$
1,103,541
 

Additional information as to the Company's operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

  
Three Months Ended
  
Six Months Ended
 
  
June 30,
  
June 30,
 
Revenue:
 
2016
  
2015
  
2016
  
2015
 
             
Mainland China 
 
$
184,344
  
$
149,251
  
$
302,999
  
$
283,448
 
South Korea 
  
93,036
   
109,023
   
179,154
   
217,800
 
Japan 
  
72,849
   
63,920
   
137,940
   
127,209
 
United States 
  
50,028
   
58,580
   
97,261
   
117,568
 

Long-lived assets:
 
June 30,
2016
  
December 31, 2015
 
       
Mainland China 
 
$
104,319
  
$
110,839
 
South Korea 
  
46,449
   
48,702
 
Japan 
  
14,592
   
13,587
 
United States 
  
276,931
   
271,057