<SEC-DOCUMENT>0001140361-20-012068.txt : 20200520
<SEC-HEADER>0001140361-20-012068.hdr.sgml : 20200520
<ACCEPTANCE-DATETIME>20200520162243
ACCESSION NUMBER:		0001140361-20-012068
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20200520
DATE AS OF CHANGE:		20200520
EFFECTIVENESS DATE:		20200520

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NU SKIN ENTERPRISES, INC.
		CENTRAL INDEX KEY:			0001021561
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-DRUGS PROPRIETARIES & DRUGGISTS' SUNDRIES [5122]
		IRS NUMBER:				870565309
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12421
		FILM NUMBER:		20898393

	BUSINESS ADDRESS:	
		STREET 1:		75 WEST CENTER ST
		STREET 2:		ATTN: GREGORY BELLISTON
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601
		BUSINESS PHONE:		801-345-1000

	MAIL ADDRESS:	
		STREET 1:		75 WEST CENTER ST
		STREET 2:		ATTN: GREGORY BELLISTON
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NU SKIN ENTERPRISES INC
		DATE OF NAME CHANGE:	19980909

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NU SKIN ASIA PACIFIC INC
		DATE OF NAME CHANGE:	19960919
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>formdefa14a.htm
<DESCRIPTION>LETTER TO STOCKHOLDERS
<TEXT>
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        <div style="text-align: center; color: #000000; font-size: 14pt; font-weight: bold;">UNITED STATES</div>
        <div style="text-align: center; color: #000000; font-size: 14pt; font-weight: bold;">SECURITIES AND EXCHANGE COMMISSION</div>
        <div style="text-align: center; color: #000000; font-size: 12pt; font-weight: bold;">Washington, D.C. 20549</div>
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        <div style="text-align: center; color: #000000; font-size: 18pt; font-weight: bold;">SCHEDULE 14A INFORMATION</div>
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        <div style="text-align: center; color: #000000;">Proxy Statement Pursuant to Section 14(a) of</div>
        <div style="text-align: center; color: #000000;">the Securities Exchange Act of 1934 (Amendment No.&#160; &#160; &#160; &#160; &#160; )</div>
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        <div style="color: #000000;">Filed by the Registrant &#9745;</div>
        <div style="color: #000000;">Filed by a Party other than the Registrant <font style="font-family: 'Segoe UI Symbol', sans-serif;">&#9744;</font></div>
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        <div style="color: #000000;">Check the appropriate box:</div>
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              <div style="color: rgb(0, 0, 0); font-family: 'Segoe UI Symbol',sans-serif;">&#9744;</div>
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              <div style="color: #000000;">Preliminary Proxy Statement</div>
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              <div style="color: #000000; font-family: 'Segoe UI Symbol', sans-serif;">&#9744;</div>
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              <div style="color: #000000; font-weight: bold;">Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))</div>
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              <div style="color: #000000; font-family: 'Segoe UI Symbol', sans-serif;">&#9744;</div>
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              <div style="color: #000000;">Definitive Proxy Statement</div>
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              <div style="color: #000000;">&#9745;</div>
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              <div style="color: #000000;">Definitive Additional Materials</div>
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              <div style="color: #000000; font-family: 'Segoe UI Symbol', sans-serif;">&#9744;</div>
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              <div style="color: #000000;">Soliciting Material Pursuant to &#167;240.14a-12</div>
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              <div style="text-align: center; color: #000000; font-size: 24pt; font-weight: bold;">NU SKIN ENTERPRISES, INC.</div>
            </td>
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              <div style="text-align: center; color: #000000;">(Name of Registrant as Specified In Its Charter)</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="text-align: center; color: #000000;">(Name of Person(s) Filing Proxy Statement, if other than the Registrant)</div>
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              <div style="color: #000000;">Payment of Filing Fee (Check the appropriate box):</div>
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              <div style="color: #000000;">&#9745;</div>
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              <div style="color: #000000;">No fee required.</div>
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              <div style="color: #000000; font-family: 'Segoe UI Symbol', sans-serif;">&#9744;</div>
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            <td colspan="2" style="width: 96.55%; vertical-align: top; background-color: #FFFFFF;">
              <div style="color: #000000;">Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.</div>
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              <div style="color: #000000;">&#160;</div>
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            <td style="width: 3.41%; vertical-align: top; background-color: #FFFFFF;">
              <div style="color: #000000;">(1)</div>
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            <td style="width: 93.14%; vertical-align: top; background-color: #FFFFFF; border-bottom: #000000 2px solid;">
              <div style="color: #000000;">Title of each class of securities to which transaction applies:</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">(2)</div>
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              <div style="color: #000000;">Aggregate number of securities to which transaction applies:</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">(3)</div>
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            <td style="width: 93.14%; vertical-align: top; background-color: #FFFFFF; border-bottom: #000000 2px solid;">
              <div style="color: #000000;">Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">(4)</div>
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            <td style="width: 93.14%; vertical-align: top; background-color: #FFFFFF; border-bottom: #000000 2px solid;">
              <div style="color: #000000;">Proposed maximum aggregate value of transaction:</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">(5)</div>
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            <td style="width: 93.14%; vertical-align: top; background-color: #FFFFFF; border-bottom: #000000 2px solid;">
              <div style="color: #000000;">Total fee paid:</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000; font-family: 'Segoe UI Symbol', sans-serif;">&#9744;</div>
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            <td colspan="2" style="width: 96.55%; vertical-align: top; background-color: #FFFFFF;">
              <div style="color: #000000;">Fee paid previously with preliminary materials.</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000; font-family: 'Segoe UI Symbol', sans-serif;">&#9744;</div>
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            <td colspan="2" style="width: 96.55%; vertical-align: top; background-color: #FFFFFF;">
              <div style="color: #000000;">Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration
                statement number, or the Form or Schedule and the date of its filing.</div>
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              <div style="color: #000000;">(1)</div>
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            <td style="width: 93.14%; vertical-align: top; background-color: #FFFFFF; border-bottom: #000000 2px solid;">
              <div style="color: #000000;">Amount Previously Paid:</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">(2)</div>
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            <td style="width: 93.14%; vertical-align: top; background-color: #FFFFFF; border-bottom: #000000 2px solid;">
              <div style="color: #000000;">Form, Schedule or Registration Statement No.:</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">(3)</div>
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              <div style="color: #000000;">Filing Party:</div>
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              <div style="color: #000000;">&#160;</div>
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              <div style="color: #000000;">(4)</div>
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            <td style="width: 93.14%; vertical-align: top; background-color: #FFFFFF; border-bottom: #000000 2px solid;">
              <div style="color: #000000;">Date Filed:</div>
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      <div style="text-align: center; font-weight: bold; font-family: Arial;">
        <div style="color: rgb(18, 115, 153); font-size: 12pt; font-weight: bold;">LETTER TO STOCKHOLDERS OF NU SKIN ENTERPRISES, INC.</div>
      </div>
      <font style="font-family: Arial;"> </font>
      <div><font style="font-family: Arial;"><br>
        </font> </div>
      <font style="font-family: Arial;"> </font>
      <div style="text-align: right; font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">May 20, 2020</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font></div>
    <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
      </font><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">Dear Stockholders,</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">We, the Board of Directors of Nu Skin Enterprises,
        Inc. (&#8220;the Board&#8221;), are writing to provide you with additional information regarding our proposal to re-elect Zheqing (Simon) Shen to our Board at the upcoming 2020 Annual Meeting of Stockholders on June 3, 2020.</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">We are aware of our investors&#8217; voting policies
        regarding director attendance. In our 2020 proxy statement, we disclosed that Mr. Shen attended 73% of the aggregate Board and Nominating and Corporate Governance Committee meetings during 2019. Mr. Shen attended all regularly-scheduled
        meetings&#8212;most of the time in person, which involves a special trip from his home in Hong Kong to our corporate headquarters in Utah. We appreciate his efforts and sacrifice in this regard.</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">The Board and the Nominating and Corporate
        Governance Committee held an aggregate of 11 meetings during 2019 (counting Committee meetings during the time Mr. Shen served on the Committee), and Mr. Shen was unable to attend three of those meetings. The three meetings he missed were
        specially-scheduled meetings that had not been on the planned meeting calendar set out for 2019 Board service. In all three cases, time zone differences and prior commitments prevented him from attending.</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">In addition, 2019 was the first time during his
        tenure on our Board that Mr. Shen&#8217;s attendance was below 75%. He actively participates in events and discussions that are not official meetings; he is always available to be a sounding board for our management team regarding Mainland China issues,
        and he participates in informal Board-update calls. Taking into account these informal Board-update calls together with the formal meetings held in 2019, his aggregate 2019 attendance was 75%, as he participated in four out of five calls in 2019.</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">We consider Mr. Shen to be a strong and active
        member of our Board. Our proxy statement discusses the strengths that he brings to the Board, including a strong network in Mainland China and valuable local knowledge of Mainland China. His background and experience are extremely valuable because
        Mainland China is a key market for us; it is our largest market by revenue, representing 30% of our 2019 revenue. Our Greater China region, consisting of our Mainland China and Hong Kong/Taiwan segments, represents 37% of our 2019 revenue.</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">Having a Board member in a different country is
        always a challenge, and conflicts in schedules inevitably arise from time to time due to the different time zones. However, Mr. Shen plays an important role on our Board. From our perspective, we have never considered Mr. Shen to be an absentee
        member of the Board. Nevertheless, Mr. Shen has informed us that he plans to have at least 75% attendance going forward.</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">We agree that meeting attendance is important. Mr.
        Shen was just two percentage points away from satisfying our investors&#8217; voting-policy threshold. In this case, we believe such policies do not take into account Mr. Shen&#8217;s true involvement and value to our Board.</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">On behalf of the Board of Directors of Nu Skin
        Enterprises, Inc., with respect to our upcoming Annual Meeting to be held on June 3, 2020, we request your vote:</div>
      <font style="font-family: Arial;"> </font>
      <div><font style="font-family: Arial;"><br>
        </font> </div>
      <font style="font-family: Arial;"> </font>
      <div style="margin-left: 36pt; font-style: italic; font-weight: bold; font-family: Arial; background-color: rgb(255, 255, 255); color: rgb(101, 102, 106); font-variant: normal; text-transform: none;">&#8220;FOR&#8221; the Election of Director
        Zheqing (Simon) Shen, Independent Director and member of the Nominating and Corporate Governance Committee.</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: bold; color: rgb(101, 102, 106); font-style: italic; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial;"><br>
        </font> </div>
      <font style="font-family: Arial;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">Sincerely,</div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div><font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"><br>
        </font> </div>
      <font style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;"> </font>
      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">The Board of Directors of Nu Skin Enterprises,
        Inc.</div>
      <div><br>
      </div>
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          <hr noshade="noshade" style="margin: 4px 0px; width: 100%; border-width: 0; height: 2px; color: #000000; background-color: #000000; clear: both;"></div>
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      <div style="text-align: center; font-weight: bold; font-family: Arial; background-color: rgb(255, 255, 255); color: rgb(18, 115, 153); font-size: 12pt; font-style: normal; font-variant: normal; text-transform: none;">SOLICITATION OF PROXIES</div>
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        </font> </div>
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      <div style="font-family: Arial; background-color: rgb(255, 255, 255); font-weight: normal; color: rgb(101, 102, 106); font-style: normal; font-variant: normal; text-transform: none;">Expenses for the solicitation of proxies for our
        Annual Meeting include reimbursements paid to brokerage firms and others for their expenses incurred in forwarding solicitation material to beneficial owners of our stock. Our regular employees may further solicit proxies by telephone, by mail, in
        person or by electronic communication and will not receive additional compensation for such solicitation. In addition, we have retained Okapi Partners LLC to assist in the solicitation of proxies for a fee estimated to be approximately $12,500,
        plus reasonable out-of-pocket expenses.</div>
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