<SEC-DOCUMENT>0001963745-23-000019.txt : 20230525
<SEC-HEADER>0001963745-23-000019.hdr.sgml : 20230525
<ACCEPTANCE-DATETIME>20230525171923
ACCESSION NUMBER:		0001963745-23-000019
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20230525
DATE AS OF CHANGE:		20230525

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NU SKIN ENTERPRISES, INC.
		CENTRAL INDEX KEY:			0001021561
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-DRUGS PROPRIETARIES & DRUGGISTS' SUNDRIES [5122]
		IRS NUMBER:				870565309
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-12421
		FILM NUMBER:		23962041

	BUSINESS ADDRESS:	
		STREET 1:		75 WEST CENTER ST
		STREET 2:		ATTN: GREGORY BELLISTON
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601
		BUSINESS PHONE:		801-345-1000

	MAIL ADDRESS:	
		STREET 1:		75 WEST CENTER ST
		STREET 2:		ATTN: GREGORY BELLISTON
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NU SKIN ENTERPRISES INC
		DATE OF NAME CHANGE:	19980909

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NU SKIN ASIA PACIFIC INC
		DATE OF NAME CHANGE:	19960919

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Lawrence Mark H
		CENTRAL INDEX KEY:			0001701170

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		75 WEST CENTER STREET
		CITY:			PROVO
		STATE:			X1
		ZIP:			84601
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001701170</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001021561</issuerCik>
      <issuerName>NU SKIN ENTERPRISES, INC.</issuerName>
      <secFileNumber>001-12421</secFileNumber>
      <issuerAddress>
        <com:street1>75 WEST CENTER ST</com:street1>
        <com:street2>ATTN: GREGORY BELLISTON</com:street2>
        <com:city>PROVO</com:city>
        <com:stateOrCountry>UT</com:stateOrCountry>
        <com:zipCode>84601</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>801-345-1000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Lawrence Mark H</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Former CFO</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC</name>
        <address>
          <com:street1>1 New York Plaza</com:street1>
          <com:street2>38th Floor</com:street2>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10004</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>90000</noOfUnitsSold>
      <aggregateMarketValue>3087189.00</aggregateMarketValue>
      <noOfUnitsOutstanding>49905275</noOfUnitsOutstanding>
      <approxSaleDate>05/25/2023</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/25/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise of options under a registered plan</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>90000</amountOfSecuritiesAcquired>
      <paymentDate>05/25/2023</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Mark Lawrence</name>
        <address>
          <com:street1>75 West Center Street</com:street1>
          <com:city>Provo</com:city>
          <com:stateOrCountry>UT</com:stateOrCountry>
          <com:zipCode>84601</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>05/15/2023</saleDate>
      <amountOfSecuritiesSold>10000</amountOfSecuritiesSold>
      <grossProceeds>374362.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Mark Lawrence</name>
        <address>
          <com:street1>75 West Center Street</com:street1>
          <com:city>Provo</com:city>
          <com:stateOrCountry>UT</com:stateOrCountry>
          <com:zipCode>84601</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>03/02/2023</saleDate>
      <amountOfSecuritiesSold>26144</amountOfSecuritiesSold>
      <grossProceeds>1065705.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>05/25/2023</noticeDate>
      <signature>/s/ Mark Harold Lawrence</signature>
    </noticeSignature>
  </formData>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
