<SEC-DOCUMENT>0002002698-24-000031.txt : 20240325
<SEC-HEADER>0002002698-24-000031.hdr.sgml : 20240325
<ACCEPTANCE-DATETIME>20240325135034
ACCESSION NUMBER:		0002002698-24-000031
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240325
DATE AS OF CHANGE:		20240325

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NU SKIN ENTERPRISES, INC.
		CENTRAL INDEX KEY:			0001021561
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-DRUGS PROPRIETARIES & DRUGGISTS' SUNDRIES [5122]
		ORGANIZATION NAME:           	07 Trade & Services
		IRS NUMBER:				870565309
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-12421
		FILM NUMBER:		24778374

	BUSINESS ADDRESS:	
		STREET 1:		75 WEST CENTER ST
		STREET 2:		ATTN: GREGORY BELLISTON
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601
		BUSINESS PHONE:		801-345-1000

	MAIL ADDRESS:	
		STREET 1:		75 WEST CENTER ST
		STREET 2:		ATTN: GREGORY BELLISTON
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NU SKIN ENTERPRISES INC
		DATE OF NAME CHANGE:	19980909

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NU SKIN ASIA PACIFIC INC
		DATE OF NAME CHANGE:	19960919

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LIPMAN ANDREW D
		CENTRAL INDEX KEY:			0001184208
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		NU SKIN ENTERPRISES INC
		STREET 2:		75 WEST CENTER
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001184208</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001021561</issuerCik>
      <issuerName>Nu Skin Enter[rises, Inc.</issuerName>
      <secFileNumber>001-12421</secFileNumber>
      <issuerAddress>
        <com:street1>75 West Center St.</com:street1>
        <com:street2>ATTN: Gregory Belliston</com:street2>
        <com:city>Provo</com:city>
        <com:stateOrCountry>UT</com:stateOrCountry>
        <com:zipCode>84601</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>801-345-1000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>LIPMAN ANDREW D</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Merrill Lynch</name>
        <address>
          <com:street1>1800 K Street  NW</com:street1>
          <com:street2>Suite 800</com:street2>
          <com:city>Washington</com:city>
          <com:stateOrCountry>DC</com:stateOrCountry>
          <com:zipCode>20006</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>6000</noOfUnitsSold>
      <aggregateMarketValue>73800.00</aggregateMarketValue>
      <noOfUnitsOutstanding>49420882</noOfUnitsOutstanding>
      <approxSaleDate>03/25/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>05/26/2017</acquiredDate>
      <natureOfAcquisitionTransaction>option exercise</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2448</amountOfSecuritiesAcquired>
      <paymentDate>05/26/2017</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>05/12/2017</acquiredDate>
      <natureOfAcquisitionTransaction>option exercise</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1461</amountOfSecuritiesAcquired>
      <paymentDate>05/12/2017</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>04/20/2021</acquiredDate>
      <natureOfAcquisitionTransaction>RSU vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>456</amountOfSecuritiesAcquired>
      <paymentDate>04/30/2021</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>04/30/2020</acquiredDate>
      <natureOfAcquisitionTransaction>RSU vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>878</amountOfSecuritiesAcquired>
      <paymentDate>04/30/2020</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>05/21/2019</acquiredDate>
      <natureOfAcquisitionTransaction>option exercise</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>757</amountOfSecuritiesAcquired>
      <paymentDate>05/21/2019</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Andrew D. Lipman</name>
        <address>
          <com:street1>8513 Country Club Drive</com:street1>
          <com:city>Bethesda</com:city>
          <com:stateOrCountry>MD</com:stateOrCountry>
          <com:zipCode>20817</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>12/26/2023</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>38780.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Andrew D. Lipman</name>
        <address>
          <com:street1>8513 Country Club Drive</com:street1>
          <com:city>Bethesda</com:city>
          <com:stateOrCountry>MD</com:stateOrCountry>
          <com:zipCode>20817</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>01/25/2024</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>37100.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Andrew D. Lipman</name>
        <address>
          <com:street1>8513 Country Club Drive</com:street1>
          <com:city>Bethesda</com:city>
          <com:stateOrCountry>MD</com:stateOrCountry>
          <com:zipCode>20817</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <saleDate>02/26/2024</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>24920.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Plan adopted 12/02/2021 and further modified on February 23, 2023</remarks>
    <noticeSignature>
      <noticeDate>03/25/2024</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>12/02/2021</planAdoptionDate>
      </planAdoptionDates>
      <signature>Andrew D. Lipman</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
