<SEC-DOCUMENT>0001950047-25-006535.txt : 20250829
<SEC-HEADER>0001950047-25-006535.hdr.sgml : 20250829
<ACCEPTANCE-DATETIME>20250829160937
ACCESSION NUMBER:		0001950047-25-006535
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250829
DATE AS OF CHANGE:		20250829

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NU SKIN ENTERPRISES, INC.
		CENTRAL INDEX KEY:			0001021561
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-DRUGS PROPRIETARIES & DRUGGISTS' SUNDRIES [5122]
		ORGANIZATION NAME:           	07 Trade & Services
		EIN:				870565309
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-12421
		FILM NUMBER:		251280925

	BUSINESS ADDRESS:	
		STREET 1:		75 WEST CENTER ST
		STREET 2:		ATTN: GREGORY BELLISTON
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601
		BUSINESS PHONE:		801-345-1000

	MAIL ADDRESS:	
		STREET 1:		75 WEST CENTER ST
		STREET 2:		ATTN: GREGORY BELLISTON
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NU SKIN ENTERPRISES INC
		DATE OF NAME CHANGE:	19980909

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NU SKIN ASIA PACIFIC INC
		DATE OF NAME CHANGE:	19960919

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CAMPBELL DANIEL W
		CENTRAL INDEX KEY:			0001184200
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		NU SKIN ENTERPRISES INC
		STREET 2:		75 WEST CENTER
		CITY:			PROVO
		STATE:			UT
		ZIP:			84601
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001184200</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001021561</issuerCik>
            <issuerName>NU SKIN ENTERPRISES, INC.</issuerName>
            <secFileNumber>001-12421</secFileNumber>
            <issuerAddress>
                <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                <ns2:city>PROVO</ns2:city>
                <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                <ns2:zipCode>84601</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>801-345-1000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CAMPBELL GIFT TRUST</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>23391</noOfUnitsSold>
            <aggregateMarketValue>283117.65</aggregateMarketValue>
            <noOfUnitsOutstanding>49497715</noOfUnitsOutstanding>
            <approxSaleDate>08/29/2025</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/02/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Gift from Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>DANIEL CAMPBELL</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>Y</isGiftTransaction>
            <donarAcquiredDate>05/26/2017</donarAcquiredDate>
            <amountOfSecuritiesAcquired>2448</amountOfSecuritiesAcquired>
            <natureOfPayment>NA</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/02/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Gift from Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>DANIEL CAMPBELL</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>Y</isGiftTransaction>
            <donarAcquiredDate>04/28/2017</donarAcquiredDate>
            <amountOfSecuritiesAcquired>1297</amountOfSecuritiesAcquired>
            <natureOfPayment>NA</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/02/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Gift from Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>DANIEL CAMPBELL</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>Y</isGiftTransaction>
            <donarAcquiredDate>05/21/2019</donarAcquiredDate>
            <amountOfSecuritiesAcquired>816</amountOfSecuritiesAcquired>
            <natureOfPayment>NA</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/02/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Gift from Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>DANIEL CAMPBELL</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>Y</isGiftTransaction>
            <donarAcquiredDate>04/24/2012</donarAcquiredDate>
            <amountOfSecuritiesAcquired>9716</amountOfSecuritiesAcquired>
            <natureOfPayment>NA</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/02/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Gift from Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>DANIEL CAMPBELL</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>Y</isGiftTransaction>
            <donarAcquiredDate>05/12/2017</donarAcquiredDate>
            <amountOfSecuritiesAcquired>3461</amountOfSecuritiesAcquired>
            <natureOfPayment>NA</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/02/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Gift from Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>DANIEL CAMPBELL</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>Y</isGiftTransaction>
            <donarAcquiredDate>04/30/2019</donarAcquiredDate>
            <amountOfSecuritiesAcquired>2041</amountOfSecuritiesAcquired>
            <natureOfPayment>NA</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/02/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Gift from Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>DANIEL CAMPBELL</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>Y</isGiftTransaction>
            <donarAcquiredDate>05/11/2021</donarAcquiredDate>
            <amountOfSecuritiesAcquired>3612</amountOfSecuritiesAcquired>
            <natureOfPayment>NA</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>08/29/2025</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Peggy Campbell, Trustee</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
