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Segment Information
6 Months Ended
Jun. 30, 2026
Segment Information [Abstract]  
Segment Information
11.
Segment Information

The Company reports revenue from nine segments, consisting of its seven geographic Nu Skin segments—Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, and Hong Kong/Taiwan—and two Rhyz segments—Manufacturing and Rhyz Other. The Nu Skin Other category includes miscellaneous corporate revenue and related adjustments. The Rhyz Other segment includes two operating segments that are aggregated into one reporting segment and includes other investments by our Rhyz business arm. The Chief Executive Officer is the chief operating decision maker (“CODM”). These segments reflect the way the CODM evaluates the Company’s business performance and allocates resources. Reported revenue includes only the revenue generated by sales to external customers.

Profitability by segment as determined under US GAAP is driven primarily by the Company’s transfer pricing policies. Segment contribution, which is the Company’s segment profitability metric presented in the table below, excludes certain intercompany charges, specifically royalties, license fees, transfer pricing, discrete charges and other miscellaneous items. These charges have been included in Corporate and other expenses. Corporate and other expenses also include costs related to the Company’s executive and administrative offices, information technology, research and development, and marketing and supply chain functions not recorded at the segment level.

The accounting policies of the segments are the same as those described in Note 2, “Summary of Significant Accounting Policies.” The Company evaluates the performance of its segments based on segment contribution. Each segment records direct expenses related to its employees and its operations.

Summarized financial information for the Company’s reportable segments is shown in the following tables. Asset information is not reviewed or included with the Company’s internal management reporting. Therefore, the Company has not disclosed asset information for each reportable segment.

   
Three Months Ended June 30, 2026
 
   
Nu Skin
   
Rhyz
       
         
Mainland
   
Southeast
         
Europe &
   
Hong Kong/
   
South
         
Rhyz
   
Total
 
   
Americas
   
China
   
Asia/Pacific
   
Japan
   
Africa
   
Taiwan
   
Korea
   
Manufacturing(1)
   
Other
   
Segments
 
Revenue
 
$
59,763
   
$
45,956
   
$
43,257
   
$
38,143
   
$
32,317
   
$
26,074
   
$
25,620
   
$
46,369
   
$
2,534
   
$
320,033
 
Cost of sales
   
15,037
     
8,283
     
10,518
     
7,832
     
7,784
     
4,255
     
5,441
     
40,873
     
478
     
100,501
 
Other segment items(2)
   
33,582
     
26,335
     
25,080
     
19,385
     
19,944
     
13,949
     
12,695
     
6,073
     
2,503
     
159,546
 
Segment contribution
 
$
11,144
   
$
11,338
   
$
7,659
   
$
10,926
   
$
4,589
   
$
7,870
   
$
7,484
   
$
(577
)
 
$
(447
)
 
$
59,986
 

   
Three Months Ended June 30, 2025
 
   
Nu Skin
   
Rhyz
       
         
Mainland
   
Southeast
         
Europe &
   
Hong Kong/
   
South
         
Rhyz
   
Total
 
   
Americas
   
China
   
Asia/Pacific
   
Japan
   
Africa
   
Taiwan
   
Korea
   
Manufacturing(1)
   
Other
   
Segments
 
Revenue
 
$
72,946
   
$
53,224
   
$
50,834
   
$
44,550
   
$
37,328
   
$
27,527
   
$
34,068
   
$
60,400
   
$
4,834
   
$
385,711
 
Cost of sales
   
18,401
     
9,800
     
12,025
     
9,035
     
9,531
     
4,662
     
7,058
     
46,963
     
1,085
     
118,560
 
Other segment items(2)
   
37,729
     
28,967
     
26,587
     
23,562
     
21,877
     
14,536
     
16,934
     
9,737
     
3,886
     
183,815
 
Segment contribution
 
$
16,816
   
$
14,457
   
$
12,222
   
$
11,953
   
$
5,920
   
$
8,329
   
$
10,076
   
$
3,700
   
$
(137
)
 
$
83,336
 
   
Six Months Ended June 30, 2026
 
   
Nu Skin
   
Rhyz
       
         
Mainland
   
Southeast
         
Europe &
   
Hong Kong/
   
South
         
Rhyz
   
Total
 
   
Americas
   
China
   
Asia/Pacific
   
Japan
   
Africa
   
Taiwan
   
Korea
   
Manufacturing(1)
   
Other
   
Segments
 
Revenue
 
$
117,581
   
$
91,104
   
$
88,730
   
$
77,882
   
$
63,535
   
$
53,531
   
$
50,948
   
$
91,293
   
$
6,268
   
$
640,872
 
Cost of sales
   
29,263
     
16,288
     
21,702
     
16,415
     
15,791
     
8,574
     
10,927
     
79,762
     
4,832
     
203,554
 
Other segment items(2)
   
66,173
     
53,655
     
50,066
     
39,178
     
39,404
     
28,439
     
25,255
     
12,190
     
9,591
     
323,951
 
Segment contribution
 
$
22,145
   
$
21,161
   
$
16,962
   
$
22,289
   
$
8,340
   
$
16,518
   
$
14,766
   
$
(659
)
 
$
(8,155
)
 
$
113,367
 

   
Six Months Ended June 30, 2025
 
   
Nu Skin
   
Rhyz
       
 
       
Mainland
   
Southeast
         
Europe &
   
Hong Kong/
   
South
         
Rhyz
   
Total
 
 
 
Americas
   
China
   
Asia/Pacific
   
Japan
   
Africa
   
Taiwan
   
Korea
   
Manufacturing(1)
   
Other
   
Segments
 
Revenue
 
$
142,004
   
$
100,999
   
$
103,006
   
$
87,315
   
$
70,349
   
$
55,974
   
$
66,583
   
$
115,690
   
$
7,752
   
$
749,672
 
Cost of sales
   
36,167
     
18,788
     
25,024
     
17,789
     
17,905
     
9,714
     
13,499
     
91,938
     
2,374
     
233,198
 
Other segment items(2)
   
73,274
     
57,202
     
53,610
     
45,719
     
41,862
     
28,241
     
32,256
     
18,273
     
7,895
     
358,332
 
Segment contribution
 
$
32,563
   
$
25,009
   
$
24,372
   
$
23,807
   
$
10,582
   
$
18,019
   
$
20,828
   
$
5,479
   
$
(2,517
)
 
$
158,142
 

(1)
The Manufacturing segment had $8.8 million and $8.6 million of intersegment revenue for the three months ended June 30, 2026 and 2025, respectively, and $16.1 million and $17.5 million for the six months ended June 30, 2026 and 2025, respectively. Intersegment revenue is eliminated in the consolidated financial statements, as well as the reported segment revenue in the table above.

(2)
Other segment items primarily include selling expenses and general and administrative expenses.



Three Months Ended
June 30,


Six Months Ended
June 30,

   
2026
   
2025
   
2026
   
2025
 
Total segment revenue
 
$
320,033
   
$
385,711
   
$
640,872
   
$
749,672
 
Core Nu Skin Adjustments
   
79
     
427
     
(152
)
   
956
 
Total revenue
 
$
320,112
   
$
386,138
   
$
640,720
   
$
750,628
 



Three Months Ended
June 30,


Six Months Ended
June 30,

   
2026
   
2025
   
2026
   
2025
 
Total segment contribution
 
$
59,986
   
$
83,336
   
$
113,367
   
$
158,142
 
Corporate and Other
   
(119,305
)
   
(52,556
)
   
(168,660
)
   
(137,265
)
Operating income (loss)
   
(59,319
)
   
30,780
     
(55,293
)
   
20,877
 
Interest expense
   
3,322
     
2,526
     
7,572
     
5,809
 
Gain on sale of business
   
-
     
-
     
-
     
176,162
 
Other income (expense), net
   
(534
)
   
(843
)
   
2,289
     
(29,218
)
Income before provision for income taxes
 
$
(63,175
)
 
$
27,411
   
$
(60,576
)
 
$
162,012
 
Depreciation and Amortization

    
Three Months Ended
June 30,
   
Six Months Ended
June 30,
 
(U.S. dollars in thousands)
 
2026
   
2025
   
2026
   
2025
 
Nu Skin
                       
Americas
 
$
31
   
$
43
   
$
72
   
$
93
 
Mainland China
   
1,781
     
2,032
     
3,566
     
4,100
 
Southeast Asia/Pacific
   
155
     
193
     
324
     
383
 
Japan
   
54
     
58
     
109
     
115
 
Europe & Africa
   
204
     
277
     
375
     
541
 
Hong Kong/Taiwan
   
224
     
353
     
474
     
730
 
South Korea
   
92
     
152
     
179
     
326
 
Total Nu Skin
   
2,541
     
3,108
     
5,099
     
6,288
 
Rhyz
                               
Manufacturing
   
3,255
     
3,294
     
6,505
     
6,628
 
Rhyz Other
   
241
     
370
     
581
     
1,282
 
Total Rhyz
   
3,496
     
3,664
     
7,086
     
7,910
 
Corporate and Other
   
6,621
     
6,280
     
12,815
     
13,060
 
Total
 
$
12,658
   
$
13,052
   
$
25,000
   
$
27,258
 

Capital Expenditures



Three Months Ended
June 30,


Six Months Ended
June 30,

(U.S. dollars in thousands)
 
2026
   
2025
   
2026
   
2025
 
Nu Skin
                       
Americas
 
$
-
   
$
6
   
$
7
   
$
19
 
Mainland China
   
277
     
470
     
542
     
948
 
Southeast Asia/Pacific
   
-
     
79
     
10
     
79
 
Japan
   
18
     
-
     
21
     
-
 
Europe & Africa
   
36
     
5
     
80
     
11
 
Hong Kong/Taiwan
   
15
     
52
     
38
     
120
 
South Korea
   
126
     
18
     
133
     
18
 
Total Nu Skin
   
472
     
630
     
831
     
1,195
 
Rhyz
                               
Manufacturing
   
(252
)
   
988
     
4,440
     
1,662
 
Rhyz Other
   
2
     
-
     
2
     
16
 
Total Rhyz
   
(250
)
   
988
     
4,442
     
1,678
 
Corporate and other
   
5,416
     
3,399
     
14,079
     
10,729
 
Total
 
$
5,638
   
$
5,017
   
$
19,352
   
$
13,602