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Segment Information (Tables) | 3 Months Ended
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Mar. 29, 2025
Segment Reporting [Abstract] |
Schedule of Segment Reporting Information, by Segment | Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.
| Three Months Ended March 29, 2025
| Direct selling |  | Hiya direct-to-consumer |  | Other |  | Total
Net sales (1) | $ | 210,452 |  |  | $ | 37,089 |  |  | $ | 1,998 |  |  | $ | 249,539 |
Less: |  |  |  |  |  |  |
Cost of sales | 37,180 |  |  | 14,107 |  |  | 1,158 |  |  | 52,445 |
Associate incentives | 89,843 |  |  | — |  |  | 142 |  |  | 89,985 |
Selling, general and administrative (2) | 65,941 |  |  | 23,513 |  |  | 1,984 |  |  | 91,438 |
Segment earnings (loss) from operations | $ | 17,488 |  |  | $ | (531) |  |  | $ | (1,286) |  |  | $ | 15,671 |
Reconciliation of segment earnings from operations |  |  |  |  |  |  |
Interest income |  |  |  |  |  |  | 723 |
Interest expense |  |  |  |  |  |  | (411) |
Other, net |  |  |  |  |  |  | 756 |
Earnings before income taxes |  |  |  |  |  |  | $ | 16,739 |
______________________________ (1)The direct selling segment excludes $764 of intersegment net sales. (2)Includes amortization of acquired intangible assets of $306 and $4,455 for the Direct selling and Hiya segments, respectively. NOTE K – SEGMENT INFORMATION - CONTINUED
| Three Months Ended March 30, 2024
| Direct selling |  | Other |  | Total
Net sales (1) | $ | 226,148 |  |  | $ | 1,652 |  |  | $ | 227,800 |
Less: |  |  |  |  |
Cost of sales | 42,267 |  |  | 802 |  |  | 43,069 |
Associate incentives | 95,556 |  |  | 202 |  |  | 95,758 |
Selling, general and administrative (2) | 62,730 |  |  | 1,570 |  |  | 64,300 |
Segment earnings (loss) from operations | $ | 25,595 |  |  | $ | (922) |  |  | $ | 24,673 |
Reconciliation of segment earnings from operations |  |  |  |  |
Interest income |  |  |  |  | 2,676 |
Interest expense |  |  |  |  | (52) |
Other, net |  |  |  |  | (186) |
Earnings before income taxes |  |  |  |  | $ | 27,111 |
______________________________ (1)The direct selling segment excludes $420 of intersegment net sales. (2)Includes amortization of acquired intangible assets of $306 for the Direct selling segment.
| Three Months Ended
| March 29, 2025 |  | March 30, 2024
Depreciation and amortization: |  |  |
Direct selling | $ | 3,520 |  |  | $ | 2,799 |
Hiya direct-to-consumer | 4,483 |  |  | — |
Other | 336 |  |  | 359 |
Consolidated total | $ | 8,339 |  |  | $ | 3,158 |
Revenue from External Customers by Products and Services | The table below summarizes the approximate percentage of total product revenue for our direct selling and Hiya direct-to-consumer segments, and other category, that has been contributed by the Company’s nutritional supplements, food, and personal care and skincare products for the periods indicated.
| Three Months Ended |  |
| March 29, 2025 |  | March 30, 2024 |  |  |  |
Direct selling: |  |  |  |  |  |  |
USANA® Nutritionals | 75 | % |  | 87 | % |  |  |  |
USANA Foods(1) | 5 | % |  | 6 | % |  |  |  |
Personal care and skincare | 4 | % |  | 6 | % |  |  |  |
Hiya direct-to-consumer: |  |  |  |  |  |  |
Hiya nutritional supplements | 15 | % |  | — | % |  |  |  |
Other | 1 | % |  | 1 | % |  |  |  |
(1)Includes the Company’s Active Nutrition line.
Schedule of Revenue by Geographic Region | Financial information, presented by geographic region is listed below:
| Three Months Ended |  |
| March 29, 2025 |  | March 30, 2024 |  |  |  |
Net sales to external customers: |  |  |  |  |  |  |
Asia Pacific |  |  |  |  |  |  |
Greater China | $ | 118,746 |  |  | $ | 127,615 |  |  |  |  |
Southeast Asia Pacific | 35,720 |  |  | 36,065 |  |  |  |  |
North Asia | 18,941 |  |  | 21,421 |  |  |  |  |
Asia Pacific total | 173,407 |  |  | 185,101 |  |  |  |  |
Americas and Europe (1) | 76,132 |  |  | 42,699 |  |  |  |  |
Consolidated total | $ | 249,539 |  |  | $ | 227,800 |  |  |  |  |
(1)Includes results of the Hiya direct-to-consumer segment.
Schedule of Markets Representing Ten Percent Or More of Consolidated Net Sales and Long-Lived Assets | The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:
| Three Months Ended |  |
| March 29, 2025 |  | March 30, 2024 |  |  |  |
Net sales: |  |  |  |  |  |  |
China | $ | 107,690 |  |  | $ | 115,754 |  |  |  |  |
United States (1) | $ | 57,923 |  |  | $ | 22,164 |  |  |  |  |
(1)Includes results of the Hiya direct-to-consumer segment.
| As of
| March 29, 2025 |  | December 28, 2024
Long-lived assets: |  |  |
United States | $ | 80,352 |  |  | $ | 81,459 |
China | $ | 29,567 |  |  | $ | 29,304 |

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