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SEGMENT INFORMATION (Tables) | 9 Months Ended
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Sep. 27, 2025
Segment Reporting [Abstract] |
Schedule of Segment Reporting Information, by Segment | Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.
| Three Months Ended September 27, 2025
| Direct selling |  | Hiya direct-to-consumer |  | Other |  | Total
Net sales (1) | $ | 175,825 |  |  | $ | 30,846 |  |  | $ | 6,999 |  |  | $ | 213,670 |
Less: |  |  |  |  |  |  |
Cost of sales | 33,102 |  |  | 10,978 |  |  | 4,735 |  |  | 48,815 |
Brand Partner incentives | 77,552 |  |  | — |  |  | 132 |  |  | 77,684 |
Selling, general and administrative (2) | 62,672 |  |  | 20,504 |  |  | 2,771 |  |  | 85,947 |
Segment earnings (loss) from operations | $ | 2,499 |  |  | $ | (636) |  |  | $ | (639) |  |  | $ | 1,224 |
Reconciliation of segment earnings from operations |  |  |  |  |  |  |
Interest income |  |  |  |  |  |  | 578 |
Interest expense |  |  |  |  |  |  | (49) |
Other, net |  |  |  |  |  |  | 41 |
Earnings before income taxes |  |  |  |  |  |  | $ | 1,794 |
______________________________ (1)The direct selling segment excludes $4,536 of intersegment net sales. (2)Includes amortization of acquired intangible assets of $4,461 and $337 for the Hiya segment and other category, respectively.
| Three Months Ended September 28, 2024
| Direct selling |  |  |  | Other |  | Total
Net sales (1) | $ | 198,467 |  |  |  |  | $ | 1,754 |  |  | $ | 200,221 |
Less: |  |  |  |  |  |  |
Cost of sales | 38,286 |  |  |  |  | 971 |  |  | 39,257 |
Brand Partner incentives | 83,999 |  |  |  |  | 69 |  |  | 84,068 |
Selling, general and administrative (2) | 59,419 |  |  |  |  | 1,876 |  |  | 61,295 |
Segment earnings (loss) from operations | $ | 16,763 |  |  |  |  | $ | (1,162) |  |  | $ | 15,601 |
Reconciliation of segment earnings from operations |  |  |  |  |  |  |
Interest income |  |  |  |  |  |  | 3,142 |
Interest expense |  |  |  |  |  |  | (49) |
Other, net |  |  |  |  |  |  | (86) |
Earnings before income taxes |  |  |  |  |  |  | $ | 18,608 |
______________________________ (1)The direct selling segment excludes $585 of intersegment net sales. (2)Includes amortization of acquired intangible assets of $230 for the other category.
| Nine Months Ended September 27, 2025
| Direct selling |  | Hiya direct-to-consumer |  | Other |  | Total
Net sales (1) | $ | 585,404 |  |  | $ | 101,866 |  |  | $ | 11,787 |  |  | $ | 699,057 |
Less: |  |  |  |  |  |  |
Cost of sales | 106,576 |  |  | 37,372 |  |  | 7,496 |  |  | 151,444 |
Brand Partner incentives | 254,321 |  |  | — |  |  | 388 |  |  | 254,709 |
Selling, general and administrative (2) | 190,647 |  |  | 61,937 |  |  | 6,707 |  |  | 259,291 |
Segment earnings (loss) from operations | $ | 33,860 |  |  | $ | 2,557 |  |  | $ | (2,804) |  |  | $ | 33,613 |
Reconciliation of segment earnings from operations |  |  |  |  |  |  |
Interest income |  |  |  |  |  |  | 1,920 |
Interest expense |  |  |  |  |  |  | (719) |
Other, net |  |  |  |  |  |  | 2,536 |
Earnings before income taxes |  |  |  |  |  |  | $ | 37,350 |
______________________________ (1)The direct selling segment excludes $6,482 of intersegment net sales. (2)Includes amortization of acquired intangible assets of $13,372 and $952 for the Hiya segment and other category, respectively.
| Nine Months Ended September 28, 2024
| Direct selling |  |  |  | Other |  | Total
Net sales (1) | $ | 635,823 |  |  |  |  | $ | 5,067 |  |  | $ | 640,890 |
Less: |  |  |  |  |  |  |
Cost of sales | 119,999 |  |  |  |  | 2,660 |  |  | 122,659 |
Brand Partner incentives | 269,795 |  |  |  |  | 402 |  |  | 270,197 |
Selling, general and administrative (2) | 184,703 |  |  |  |  | 5,217 |  |  | 189,920 |
Segment earnings (loss) from operations | $ | 61,326 |  |  |  |  | $ | (3,212) |  |  | $ | 58,114 |
Reconciliation of segment earnings from operations |  |  |  |  |  |  |
Interest income |  |  |  |  |  |  | 8,581 |
Interest expense |  |  |  |  |  |  | (152) |
Other, net |  |  |  |  |  |  | (621) |
Earnings before income taxes |  |  |  |  |  |  | $ | 65,922 |
______________________________ (1)The direct selling segment excludes $1,563 of intersegment net sales. (2)Includes amortization of acquired intangible assets of $971 for the other category.
| Three Months Ended |  | Nine Months Ended
| September 27, 2025 |  | September 28, 2024 |  | September 27, 2025 |  | September 28, 2024
Depreciation and amortization: |  |  |  |  |  |  |
Direct selling | $ | 3,149 |  |  | $ | 3,229 |  |  | $ | 9,618 |  |  | $ | 9,485 |
Hiya direct-to-consumer | 4,468 |  |  | — |  |  | 13,419 |  |  | — |
Other | 302 |  |  | 340 |  |  | 964 |  |  | 1,055 |
Consolidated total | $ | 7,919 |  |  | $ | 3,569 |  |  | $ | 24,001 |  |  | $ | 10,540 |
Revenue from External Customers by Products and Services | The table below summarizes the approximate percentage of total product revenue for our direct selling and Hiya direct-to-consumer segments, and other category, that has been contributed by the Company’s nutritional supplements, food, and personal care and skincare products for the periods indicated.
| Three Months Ended |  | Nine Months Ended
| September 27, 2025 |  | September 28, 2024 |  | September 27, 2025 |  | September 28, 2024
Direct selling: |  |  |  |  |  |  |
USANA® Nutritionals | 74% |  | 86% |  | 74% |  | 87%
USANA Foods(1) | 6% |  | 7% |  | 6% |  | 6%
Personal care and skincare | 5% |  | 6% |  | 5% |  | 6%
Hiya direct-to-consumer: |  |  |  |  |  |  |
Hiya nutritional supplements | 14% |  | —% |  | 14% |  | —%
Other | 1% |  | 1% |  | 1% |  | 1%
______________________________ (1)Includes the Company’s Active Nutrition line.
Schedule of Revenue by Geographic Region | Financial information, presented by geographic region is listed below:
| Three Months Ended |  | Nine Months Ended
| September 27, 2025 |  | September 28, 2024 |  | September 27, 2025 |  | September 28, 2024
Net sales to external customers: |  |  |  |  |  |  |
Asia Pacific |  |  |  |  |  |  |
Greater China | $ | 92,571 |  |  | $ | 102,261 |  |  | $ | 324,488 |  |  | $ | 345,389 |
Southeast Asia Pacific | 29,178 |  |  | 37,267 |  |  | 97,785 |  |  | 108,734 |
North Asia | 17,690 |  |  | 20,541 |  |  | 53,797 |  |  | 61,672 |
Asia Pacific total | 139,439 |  |  | 160,069 |  |  | 476,070 |  |  | 515,795 |
Americas and Europe (1) | 74,231 |  |  | 40,152 |  |  | 222,987 |  |  | 125,095 |
Consolidated total | $ | 213,670 |  |  | $ | 200,221 |  |  | $ | 699,057 |  |  | $ | 640,890 |
______________________________ (1)Includes results of the Hiya direct-to-consumer segment.
Schedule of Markets Representing Ten Percent Or More of Consolidated Net Sales and Long-Lived Assets | The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:
| Three Months Ended |  | Nine Months Ended
| September 27, 2025 |  | September 28, 2024 |  | September 27, 2025 |  | September 28, 2024
Net sales: |  |  |  |  |  |  |
China | $ | 82,616 |  |  | $ | 91,278 |  |  | $ | 292,411 |  |  | $ | 312,147 |
United States (1) | 56,889 |  |  | 21,463 |  |  | 168,894 |  |  | 65,267 |
South Korea | 17,247 |  |  | 20,077 |  |  | 52,451 |  |  | 60,339 |
______________________________ (1)Includes results of the Hiya direct-to-consumer segment.
| As of
| September 27, 2025 |  | December 28, 2024
Long-lived assets: |  |  |
United States | $ | 79,342 |  |  | $ | 81,459 |
China | 29,520 |  |  | 29,304 |

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- Definition Tabular disclosure of information concerning material long-lived assets (excluding financial instruments, customer relationships with financial institutions, mortgage and other servicing rights, deferred policy acquisition costs, and deferred taxes assets) located in identified geographic areas and/or the amount of revenue from external customers attributed to that country from which revenue is material. An entity may also provide subtotals of geographic information about groups of countries. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 220 -SubTopic 10 -Name Accounting Standards Codification -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03(1)) -Publisher FASB -URI https://asc.fasb.org/1943274/2147483621/220-10-S99-2 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-41 + Details
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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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