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SEGMENT INFORMATION
 9 Months Ended
Sep. 27, 2025
Segment Reporting [Abstract]  
SEGMENT INFORMATION
NOTE L – SEGMENT INFORMATION
The Company primarily operates as a global nutrition, personal health and wellness company that develops and manufactures high quality, science-based nutritional, and personal care products. As of September 27, 2025, the Company had two reportable segments: direct selling and Hiya direct-to-consumer.
Management identifies segments based upon the Company's organizational and management reporting structure. The direct selling segment develops and manufactures high quality, science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets worldwide that are distributed through the direct selling channel. The Hiya direct-to-consumer segment became a new reportable segment
resulting from the Hiya Acquisition at the end of 2024, which occurred after September 28, 2024. Hiya is a leading provider of high-quality children’s health and wellness products in the U.S. that are distributed through the direct-to-consumer channel. Additionally, the Company has operating segments that are not currently material and included as a component of “Other.”
The operating segments reflect the Company's primary sales channels and represent the way the chief operating decision maker ("CODM") evaluates the Company's business performance and allocates resources. The CODM is the Company's Chief Executive Officer. The CODM evaluates the performance of each segment based on segment earnings from operations in order to determine how to allocate the Company's resources across its operating segments, including allocating capital and personnel. The CODM does not evaluate operating segments using asset information; accordingly, the Company does not report asset information by segment.
Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.
Three Months Ended
September 27, 2025
Direct sellingHiya direct-to-consumerOtherTotal
Net sales (1)
$175,825 $30,846 $6,999 $213,670 
Less:
Cost of sales33,102 10,978 4,735 48,815 
Brand Partner incentives77,552 — 132 77,684 
Selling, general and administrative (2)
62,672 20,504 2,771 85,947 
Segment earnings (loss) from operations$2,499 $(636)$(639)$1,224 
Reconciliation of segment earnings from operations
Interest income578 
Interest expense(49)
Other, net41 
Earnings before income taxes$1,794 
______________________________
(1)The direct selling segment excludes $4,536 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $4,461 and $337 for the Hiya segment and other category, respectively.
Three Months Ended
September 28, 2024
Direct sellingOtherTotal
Net sales (1)
$198,467 $1,754 $200,221 
Less:
Cost of sales38,286 971 39,257 
Brand Partner incentives83,999 69 84,068 
Selling, general and administrative (2)
59,419 1,876 61,295 
Segment earnings (loss) from operations$16,763 $(1,162)$15,601 
Reconciliation of segment earnings from operations
Interest income3,142 
Interest expense(49)
Other, net(86)
Earnings before income taxes$18,608 
______________________________
(1)The direct selling segment excludes $585 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $230 for the other category.
Nine Months Ended
September 27, 2025
Direct sellingHiya direct-to-consumerOtherTotal
Net sales (1)
$585,404 $101,866 $11,787 $699,057 
Less:
Cost of sales106,576 37,372 7,496 151,444 
Brand Partner incentives254,321 — 388 254,709 
Selling, general and administrative (2)
190,647 61,937 6,707 259,291 
Segment earnings (loss) from operations$33,860 $2,557 $(2,804)$33,613 
Reconciliation of segment earnings from operations
Interest income1,920 
Interest expense(719)
Other, net2,536 
Earnings before income taxes$37,350 
______________________________
(1)The direct selling segment excludes $6,482 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $13,372 and $952 for the Hiya segment and other category, respectively.
Nine Months Ended
September 28, 2024
Direct sellingOtherTotal
Net sales (1)
$635,823 $5,067 $640,890 
Less:
Cost of sales119,999 2,660 122,659 
Brand Partner incentives269,795 402 270,197 
Selling, general and administrative (2)
184,703 5,217 189,920 
Segment earnings (loss) from operations$61,326 $(3,212)$58,114 
Reconciliation of segment earnings from operations
Interest income8,581 
Interest expense(152)
Other, net(621)
Earnings before income taxes$65,922 
______________________________
(1)The direct selling segment excludes $1,563 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $971 for the other category.
Three Months EndedNine Months Ended
September 27,
2025		September 28,
2024		September 27,
2025		September 28,
2024
Depreciation and amortization:
Direct selling$3,149 $3,229 $9,618 $9,485 
Hiya direct-to-consumer4,468 — 13,419 — 
Other302 340 964 1,055 
Consolidated total
$7,919 $3,569 $24,001 $10,540 
No single Brand Partner accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue for our direct selling and Hiya direct-to-consumer segments, and other category, that has been contributed by the Company’s nutritional supplements, food, and personal care and skincare products for the periods indicated.
Three Months EndedNine Months Ended
September 27,
2025		September 28,
2024		September 27,
2025		September 28,
2024
Direct selling:
USANA® Nutritionals74%86%74%87%
USANA Foods(1)
6%7%6%6%
Personal care and skincare5%6%5%6%
Hiya direct-to-consumer:
Hiya nutritional supplements14%—%14%—%
Other
1%1%1%1%
______________________________
(1)Includes the Company’s Active Nutrition line.
Selected Financial Information
Financial information, presented by geographic region is listed below:
Three Months EndedNine Months Ended
September 27,
2025		September 28,
2024		September 27,
2025		September 28,
2024
Net sales to external customers:
Asia Pacific
Greater China$92,571 $102,261 $324,488 $345,389 
Southeast Asia Pacific29,178 37,267 97,785 108,734 
North Asia17,690 20,541 53,797 61,672 
Asia Pacific total139,439 160,069 476,070 515,795 
Americas and Europe (1)
74,231 40,152 222,987 125,095 
Consolidated total$213,670 $200,221 $699,057 $640,890 
______________________________
(1)Includes results of the Hiya direct-to-consumer segment.
The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:
Three Months EndedNine Months Ended
September 27,
2025		September 28,
2024		September 27,
2025		September 28,
2024
Net sales:
China$82,616 $91,278 $292,411 $312,147 
United States (1)
56,889 21,463 168,894 65,267 
South Korea17,247 20,077 52,451 60,339 
______________________________
(1)Includes results of the Hiya direct-to-consumer segment.
As of
September 27,
2025		December 28,
2024
Long-lived assets:
United States$79,342 $81,459 
China29,520 29,304