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<SEC-DOCUMENT>0001206774-10-000019.txt : 20100111
<SEC-HEADER>0001206774-10-000019.hdr.sgml : 20100111
<ACCEPTANCE-DATETIME>20100111165422
ACCESSION NUMBER:		0001206774-10-000019
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20100111
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20100111
DATE AS OF CHANGE:		20100111

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SHOE CARNIVAL INC
		CENTRAL INDEX KEY:			0000895447
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-SHOE STORES [5661]
		IRS NUMBER:				351736614
		STATE OF INCORPORATION:			IN
		FISCAL YEAR END:			0130

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21360
		FILM NUMBER:		10520735

	BUSINESS ADDRESS:	
		STREET 1:		7500 EAST COLUMBIA STREET
		CITY:			EVANSVILLE
		STATE:			IN
		ZIP:			47715
		BUSINESS PHONE:		8128676471

	MAIL ADDRESS:	
		STREET 1:		7500 EAST COLUMBIA STREET
		CITY:			EVANSVILLE
		STATE:			IN
		ZIP:			47715
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>shoecarnival_8k.htm
<DESCRIPTION>CURRENT REPORT
<TEXT>
<html>
<head>
    <title>shoecarnival_8k.htm</title>
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    <hr style="MARGIN-TOP: -10px; COLOR: black" size="1"><br>
    <div align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font size="2" style="FONT-FAMILY: serif">UNITED STATES<br></font></font><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font size="2" style="FONT-FAMILY: serif">SECURITIES AND EXCHANGE COMMISSION<br></font></font><font size="2" style="FONT-FAMILY: serif">Washington, D.C. 20549</font></div>
    <div>&#160;</div>
    <div align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font size="4" style="FONT-FAMILY: serif">FORM 8-K</font></font> <br><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font size="2" style="FONT-FAMILY: serif">CURRENT REPORT</font></font></div>
    <div>&#160;</div>
    <div align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font size="2" style="FONT-FAMILY: serif">PURSUANT TO SECTION 13 OR 15(d) OF THE
<br>SECURITIES EXCHANGE ACT OF 1934</font></font></div>
    <div>&#160;</div>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td align="left" nowrap width="50%"><font size="2" style="FONT-FAMILY: serif">Date of Report (Date of earliest event reported)&#160;</font></td>
            <td nowrap width="48%" style="BORDER-BOTTOM: #000000 1pt solid; TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">January 11,
      2010&#160;</font></font></td>
          </tr></table>
    </div><br>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td width="100%" style="BORDER-BOTTOM: #000000 1pt solid; TEXT-ALIGN: center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">SHOE
      CARNIVAL, INC.</font></font></font></td>
          </tr><tr valign="bottom">
            <td nowrap width="100%" style="TEXT-ALIGN: center"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">(Exact
      name of registrant as specified in its
cha</font>rter)</font></td>
          </tr></table>
    </div><br>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td nowrap width="32%" style="BORDER-BOTTOM: #000000 1pt solid; TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">Indiana</font></font></td>
            <td nowrap width="2%" style="TEXT-ALIGN: center">&#160;&#160;&#160;&#160;
    </td>
            <td nowrap width="30%" style="BORDER-BOTTOM: #000000 1pt solid; TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">0-21360</font></font></td>
            <td nowrap width="2%" style="TEXT-ALIGN: center">&#160;&#160;&#160;&#160;&#160;&#160;</td>
            <td nowrap width="33%" style="BORDER-BOTTOM: #000000 1pt solid; TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">35-1736614</font></font></td>
          </tr><tr valign="bottom">
            <td nowrap width="32%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">(State or other
    jurisdiction&#160;</font></td>
            <td nowrap width="2%" style="TEXT-ALIGN: center">&#160;</td>
            <td nowrap width="30%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">(Commission File&#160;</font></td>
            <td nowrap width="2%" style="TEXT-ALIGN: center">
            </td>
            <td nowrap width="33%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">(IRS Employer&#160;</font></td>
          </tr><tr valign="bottom">
            <td nowrap width="32%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">of incorporation)&#160;</font></td>
            <td nowrap width="2%" style="TEXT-ALIGN: center">
            </td>
            <td nowrap width="30%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">Number)&#160;</font></td>
            <td nowrap width="2%" style="TEXT-ALIGN: center">
            </td>
            <td nowrap width="33%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">Identification
  No.)&#160;</font></td>
          </tr></table>
    </div><br>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td nowrap width="67%" style="BORDER-BOTTOM: #000000 1pt solid; TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">7500 East Columbia Street,
      Evansville, IN</font></font></td>
            <td nowrap width="2%" style="TEXT-ALIGN: center">&#160;&#160;&#160;&#160;&#160; </td>
            <td nowrap width="31%" style="BORDER-BOTTOM: #000000 1pt solid; TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">47715</font></font></td>
          </tr><tr valign="bottom">
            <td nowrap width="67%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">(Address of principal executive
      offices)&#160;</font></td>
            <td nowrap width="2%" style="TEXT-ALIGN: center">
            </td>
            <td nowrap width="31%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">(Zip
Code)&#160;</font></td>
          </tr></table>
    </div><br>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td align="left" nowrap width="51%" style="PADDING-BOTTOM: 1pt"><font size="2" style="FONT-FAMILY: serif">Registrant's telephone number, including
      area code&#160;</font></td>
            <td align="right" nowrap width="2%" style="PADDING-BOTTOM: 1pt">&#160;&#160;&#160;&#160;&#160;&#160;&#160;</td>
            <td nowrap width="45%" style="BORDER-BOTTOM: black 1pt solid; TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">(812) </font><font style="DISPLAY: inline; FONT-WEIGHT: bold">867-6471</font></font></td>
          </tr></table>
    </div><br>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td width="100%" style="BORDER-BOTTOM: #000000 1pt solid; TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">Not
  Applicable</font></font></td>
          </tr><tr valign="bottom">
            <td nowrap width="100%" style="TEXT-ALIGN: center"><font size="2" style="FONT-FAMILY: serif">(Former name or former address if
      changed since last report)&#160;</font></td>
          </tr></table>
    </div><br>
    <div align="justify"><font size="2" style="FONT-FAMILY: serif">Check the appropriate
box below if the Form 8-K filing is intended to simultaneously satisfy the
filing obligation of the registrant under any of the following provisions
(</font><font style="DISPLAY: inline; FONT-STYLE: italic"><font size="2" style="FONT-FAMILY: serif">see</font></font> <font size="2" style="FONT-FAMILY: serif">General Instruction A.2. below):</font></div>
    <div>&#160;</div>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td align="left" nowrap valign="top" width="1%"><font size="2" style="FONT-FAMILY: serif">[&#160;&#160;&#160; ]</font></td>
            <td align="left" nowrap valign="top" width="1%"><font size="2">&#160;&#160;&#160;&#160;&#160;&#160;&#160;</font></td>
            <td align="left" nowrap valign="top" width="98%"><font size="2" style="FONT-FAMILY: serif">Written communications pursuant to Rule
      425 under the Securities Act (17 CFR 230.425)</font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap valign="top" width="1%"><font size="2" style="FONT-FAMILY: serif">[&#160;&#160;&#160; ]</font></td>
            <td align="left" nowrap valign="top" width="1%">
            </td>
            <td align="left" nowrap valign="top" width="98%"><font size="2" style="FONT-FAMILY: serif">Soliciting material pursuant to Rule
      14a-12 under the Exchange Act (17 CFR 240.14a-12)</font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap valign="top" width="1%"><font size="2" style="FONT-FAMILY: serif">[&#160;&#160;&#160; ]</font></td>
            <td align="left" nowrap valign="top" width="1%">
            </td>
            <td align="left" nowrap valign="top" width="98%"><font size="2" style="FONT-FAMILY: serif">Pre-commencement communications pursuant
      to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap valign="top" width="1%"><font size="2" style="FONT-FAMILY: serif">[&#160;&#160;&#160; ]</font></td>
            <td align="left" nowrap valign="top" width="1%">
            </td>
            <td align="left" nowrap valign="top" width="98%"><font size="2" style="FONT-FAMILY: serif">Pre-commencement communications pursuant
      to Rule 13e-4(c) under the Exchange Act (17 CFR
  240.13e-4(c))</font></td>
          </tr></table>
    </div><br>
    <hr style="MARGIN-TOP: -2px; COLOR: black" size="1">
    <hr style="MARGIN-TOP: -10px; COLOR: black" size="4">
    <hr align="center" noshade size="2" width="100%">
    <div id="PN" style="PAGE-BREAK-BEFORE: always">
    </div><br><a name="page_2"><!--EFPlaceholder-->
</a>
    <div align="justify"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Section
7--Regulation FD</font></font></font></div>
    <div>&#160;</div>
    <div align="justify"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Item 7.01
Regulation FD Disclosure</font></font></font></div>
    <div>&#160;</div>
    <div align="justify"><font size="2" style="FONT-FAMILY: serif">&#160;&#160;&#160;&#160;&#160;&#160; On January 11, 2010, Shoe Carnival,
Inc. issued a press release announcing revised earnings guidance for its fourth
fiscal quarter ended January 30, 2010. A copy of the press release is attached
hereto as Exhibit 99.1 and is incorporated herein by reference.</font></div>
    <div>&#160;</div>
    <div align="justify"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Section
9--Financial Statements and Exhibits </font></font></font></div>
    <div align="justify"><font style="DISPLAY: inline; FONT-WEIGHT: bold">&#160;</font></div>
    <div align="justify"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Item 9.01
Financial Statements and Exhibits.</font></font></font></div>
    <div>&#160;</div>
    <div align="justify"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">(c) Exhibits:</font></font></div>
    <div>&#160;</div>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td align="left" nowrap width="2%"><font style="DISPLAY: inline; TEXT-DECORATION: underline"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Exhibit
      No.&#160;</font></font></font></td>
            <td align="left" nowrap width="3%">&#160;&#160;&#160;&#160;&#160;&#160;</td>
            <td align="left" nowrap width="95%"><font style="DISPLAY: inline; TEXT-DECORATION: underline"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Exhibits&#160;</font></font></font></td>
          </tr><tr>
            <td align="left" nowrap width="2%">
            </td>
            <td align="left" nowrap width="3%">
            </td>
            <td align="left" nowrap width="95%">&#160;</td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="2%"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">99.1&#160;</font></font></td>
            <td align="left" nowrap width="3%">
            </td>
            <td align="left" nowrap width="95%"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Press Release &#8211; January 11,
      2010.&#160;</font></font></td>
          </tr></table>
    </div><br>
    <div align="center"><font size="2" style="FONT-FAMILY: serif">2</font></div>
    <div>&#160;</div>
    <hr align="center" noshade size="2" width="100%">
    <div id="PN" style="PAGE-BREAK-BEFORE: always">
    </div><br><a name="page_3"><!--EFPlaceholder-->
</a>
    <div align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2">SIGNATURES</font></font></font></div>
    <div>&#160;</div>
    <div align="justify"><font size="2"><font style="FONT-FAMILY: serif">&#160;&#160;&#160;&#160;&#160;&#160; Pursuant to the
requirements of the Securities Exchange Act of 1934, the Registrant has duly
caused this report to be signed on its behalf by the undersigned hereunto duly
authorized.</font></font></div>
    <div>&#160;</div>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td align="left" nowrap width="49%"><font size="2">&#160;</font></td>
            <td align="left" nowrap width="1%">
            </td>
            <td align="left" nowrap width="2%"><font size="2">&#160;</font></td>
            <td nowrap width="48%" style="TEXT-ALIGN: center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2">SHOE CARNIVAL,
      INC.&#160;</font></font></font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="49%"><font size="2">&#160;</font></td>
            <td align="left" nowrap width="1%">
            </td>
            <td align="left" nowrap width="2%"><font size="2">&#160;</font></td>
            <td nowrap width="48%" style="TEXT-ALIGN: center"><font style="FONT-FAMILY: serif"><font size="2">(Registrant)&#160;</font></font></td>
          </tr><tr>
            <td colspan="4" width="100%"><font size="2">&#160;</font></td>
          </tr><tr>
            <td colspan="4" width="100%"><font size="2">&#160;</font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="49%"><font style="FONT-FAMILY: serif"><font size="2">Dated:&#160;January 11, 2010&#160;</font></font></td>
            <td align="left" nowrap width="1%"><font size="2">By:&#160;</font></td>
            <td align="left" nowrap width="2%"><font size="2" style="FONT-FAMILY: serif">&#160;&#160;&#160;&#160;&#160;&#160; </font></td>
            <td align="left" nowrap width="48%" style="BORDER-BOTTOM: #000000 1pt solid"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2">/s/ W. Kerry
      Jackson&#160;</font></font></font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="49%"><font size="2">&#160;</font></td>
            <td align="left" nowrap width="1%">
            </td>
            <td align="left" nowrap width="2%"><font size="2">&#160;</font></td>
            <td align="left" nowrap width="48%"><font style="FONT-FAMILY: serif"><font size="2">W. Kerry Jackson&#160;</font></font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="49%"><font size="2">&#160;</font></td>
            <td align="left" nowrap width="1%">
            </td>
            <td align="left" nowrap width="2%"><font size="2">&#160;</font></td>
            <td align="left" nowrap width="48%"><font style="FONT-FAMILY: serif"><font size="2">Executive Vice President and&#160;</font></font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="49%"><font size="2">&#160;</font></td>
            <td align="left" nowrap width="1%">
            </td>
            <td align="left" nowrap width="2%"><font size="2">&#160;</font></td>
            <td align="left" nowrap width="48%"><font style="FONT-FAMILY: serif"><font size="2">Chief Financial
Officer&#160;</font></font></td>
          </tr></table>
    </div><br>
    <div align="center"><font size="2" style="FONT-FAMILY: serif">3</font></div>
    <div>&#160;</div>
    <hr align="center" noshade size="2" width="100%">
  </body>
</html>

</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>exhibit99-1.htm
<DESCRIPTION>PRESS RELEASE - JANUARY 11, 2010.
<TEXT>
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    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr valign="bottom">
            <td align="left" nowrap width="40%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">7500 East Columbia
      Street</font></font></td>
            <td align="right" nowrap width="59%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">Contact Mark L.
      Lemond</font></font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="40%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">Evansville, IN
      47715</font></font></td>
            <td align="right" nowrap width="59%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">President and
      Chief Executive Officer</font></font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="40%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">www.shoecarnival.com</font></font></td>
            <td align="right" nowrap width="59%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">or W. Kerry
      Jackson</font></font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="40%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">(812)</font> <font style="DISPLAY: inline; FONT-WEIGHT: bold">867-6471</font></font></td>
            <td align="right" nowrap width="59%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">Executive Vice
      President, Chief Financial Officer</font></font></td>
          </tr><tr valign="bottom">
            <td align="left" nowrap width="40%"><font size="1" style="FONT-FAMILY: serif">&#160;</font></td>
            <td align="right" nowrap width="59%"><font size="1" style="FONT-FAMILY: serif"><font style="DISPLAY: inline; FONT-WEIGHT: bold">and
      Treasurer</font></font></td>
          </tr></table>
    </div><br>
    <div align="justify"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="DISPLAY: inline; FONT-STYLE: italic"><font size="2" style="FONT-FAMILY: serif">FOR IMMEDIATE RELEASE</font></font></font> </div>
    <div>&#160;</div>
    <div align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">SHOE CARNIVAL
UPDATES FOURTH QUARTER 2009 NET SALES AND <br>COMPARABLE STORE SALES
EXPECTATIONS</font></font></font></div>
    <div>&#160;</div>
    <div align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="DISPLAY: inline; FONT-STYLE: italic"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Provides
estimated net sales range of $168.0 to $169.0
million</font></font></font></font></div>
    <div>&#160;</div>
    <div align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="DISPLAY: inline; FONT-STYLE: italic"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Updates
fourth quarter comparable stores sales expectations to a range of 7% to
8%</font></font></font></font></div>
    <div>&#160;</div>
    <div align="center">
    </div>
    <div>&#160;</div>
    <div>
      <table border="0" cellpadding="0" cellspacing="0" width="100%" style="">
<tr>
            <td width="100%" style="BORDER-TOP: #000000 1pt solid">&#160;</td>
          </tr><tr>
            <td width="100%">
              <div align="justify"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Evansville, Indiana, January 11, 2010 -
      Shoe Carnival, Inc. (Nasdaq: SCVL) a leading retailer of value-priced
      footwear and accessories, today announced updated expectations for net
      sales and comparable store sales for the fourth quarter ending on January
      30, 2010. Due to the timing of the Company's upcoming participation at the
      ICR XChange Conference on January 14, 2010 the Company is providing this
      business update. The Company does not plan to provide preliminary
      financial information in the future other than in unique circumstances, or
      in the event of a material event that requires
      disclosure.</font></font></div>
              <div>&#160;</div>
              <div align="justify"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">The Company now expects net sales to
      range from $168.0 to $169.0 million for the fourth quarter of 2009. For
      the quarter, the Company expects comparable store sales in the range of 7%
      to 8% versus previous guidance for comparable store sales of 3% to
      5%.</font></font></div>
              <div>&#160;</div>
              <div align="justify"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">"We are pleased that our value
      proposition for name brand footwear continues to resonate well with the
      consumer. This is resulting in sales above our original expectations for
      the fourth quarter,&#8221; said Mark Lemond, Shoe Carnival&#8217;s President and Chief
      Executive Officer. &#8220;Our merchandise assortment is allowing us to
      capitalize on key fashion trends in women&#8217;s boots, athletic and toning
      categories. We continue to execute our strategy to gain long-term market
      share, improve profitability and generate free cash
      flow.&#8221;</font></font></div>
              <div>&#160;</div>
              <div align="justify"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">The Company plans to report fourth
      quarter and full year 2009 financial results on March 18,
      2010.</font></font></div>
              <div>&#160;</div>
              <div align="justify"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">About
      Shoe Carnival</font></font></font></div>
              <div>&#160;</div>
              <div align="justify"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Shoe Carnival is a chain of 317 footwear
      stores located in the Midwest, South and Southeast. Combining value
      pricing with an entertaining store format, Shoe Carnival is a leading
      retailer of name brand and private label footwear for the entire family.
      Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ Stock
      Market LLC under the symbol SCVL. Shoe Carnival's press releases and
      annual report are available on the Company's website at
      www.shoecarnival.com.</font></font></div>
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    <div align="justify"><font style="DISPLAY: inline; FONT-WEIGHT: bold"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">Cautionary
Statement Regarding Forward-Looking Information</font></font></font></div>
    <div>&#160;</div>
    <div align="justify"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">This press release contains forward-looking
statements, within the meaning of the Private Securities Litigation Reform Act
of 1995, that involve a number of risks and uncertainties. A number of factors
could cause our actual results, performance, achievements or industry results to
be materially different from any future results, performance or achievements
expressed or implied by these forward-looking statements. These factors include,
but are not limited to: general economic conditions in the areas of the United
States in which our stores are located; the effects and duration of the current
economic downturn and the impact on the credit markets; changes in the overall
retail environment and more specifically in the apparel and footwear retail
sectors; our ability to generate increased sales at our stores; the potential
impact of national and international security concerns on the retail
environment; changes in our relationships with key suppliers; the impact of
competition and pricing; changes in weather patterns, consumer buying trends and
our ability to identify and respond to emerging fashion trends; the impact of
disruptions in our distribution or information technology operations; the
effectiveness of our inventory management; the impact of hurricanes or other
natural disasters on our stores, as well as on consumer confidence and
purchasing in general; risks associated with the seasonality of the retail
industry; our ability to successfully execute our growth strategy, including the
availability of desirable store locations at acceptable lease terms, our ability
to open new stores in a timely and profitable manner and the availability of
sufficient funds to implement our growth plans; higher than anticipated costs
associated with the closing of underperforming stores; the inability of
manufacturers to deliver products in a timely manner; changes in the political
and economic environments in the People&#8217;s Republic of China, Brazil, Spain and
East Asia, the primary manufacturers of footwear; and the continued favorable
trade relations between the United States and China and the other countries
which are the major manufacturers of footwear.</font></font></div>
    <div>&#160;</div>
    <div align="justify"><font style="FONT-FAMILY: serif"><font size="2" style="FONT-FAMILY: serif">In addition, these forward-looking statements
necessarily depend upon assumptions, estimates and dates that may be incorrect
or imprecise and involve known and unknown risks, uncertainties and other
factors. Accordingly, any forward-looking statements included in this press
release do not purport to be predictions of future events or circumstances and
may not be realized. Forward-looking statements can be identified by, among
other things, the use of forward-looking terms such as "believes," "expects,"
"may," "will," "should," "seeks," "pro forma," "anticipates," "intends" or the
negative of any of these terms, or comparable terminology, or by discussions of
strategy or intentions. Given these uncertainties, we caution investors not to
place undue reliance on these forward-looking statements, which speak only as of
the date hereof. We disclaim any obligation to update any of these factors or to
publicly announce any revisions to the forward-looking statements contained in
this press release to reflect future events or developments.</font></font></div>
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