<SEC-DOCUMENT>0001299933-14-001628.txt : 20141023
<SEC-HEADER>0001299933-14-001628.hdr.sgml : 20141023
<ACCEPTANCE-DATETIME>20141023162655
ACCESSION NUMBER:		0001299933-14-001628
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20141017
ITEM INFORMATION:		Entry into a Material Definitive Agreement
FILED AS OF DATE:		20141023
DATE AS OF CHANGE:		20141023

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MARINEMAX INC
		CENTRAL INDEX KEY:			0001057060
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-AUTO & HOME SUPPLY STORES [5531]
		IRS NUMBER:				593496957
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14173
		FILM NUMBER:		141170260

	BUSINESS ADDRESS:	
		STREET 1:		2600 MCCORMICK DRIVE
		STREET 2:		SUITE200
		CITY:			CLEARWATER
		STATE:			FL
		ZIP:			33759
		BUSINESS PHONE:		8135318150

	MAIL ADDRESS:	
		STREET 1:		2600 MCCORMICK DRIVE
		STREET 2:		SUITE200
		CITY:			CLEARWATER
		STATE:			FL
		ZIP:			33759
</SEC-HEADER>
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<TYPE>8-K
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<DESCRIPTION>LIVE FILING
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<TITLE> MarineMax, Inc. (Form: 8-K) </TITLE>
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		UNITED STATES<BR>
	SECURITIES AND EXCHANGE COMMISSION
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	WASHINGTON, D.C. 20549
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	FORM 8-K
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	CURRENT REPORT
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	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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	Date of Report (Date of Earliest Event Reported):
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	October 17, 2014
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	MarineMax, Inc.
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<BR>__________________________________________<BR>
	(Exact name of registrant as specified in its charter)
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	Delaware
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	1-14173
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	59-3496957
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_____________________<BR>
	(State or other jurisdiction
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_____________<BR>
	(Commission
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______________<BR>
	(I.R.S. Employer
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	of incorporation)
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	File Number)
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	Identification No.)
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	2600 McCormick Drive, Suite 200, Clearwater, Florida
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	33759
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_________________________________<BR>
	(Address of principal executive offices)
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	&nbsp;
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___________<BR>
	(Zip Code)
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	Registrant&#146;s telephone number, including area code:
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	727-531-1700
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	Not Applicable
<BR>______________________________________________<BR>
	Former name or former address, if changed since last report
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	&nbsp;
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Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:</FONT>
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[&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 10pt"><B>Item&nbsp;1.01 Entry into a Material Definitive Agreement.</B>
</FONT>

<P align="left" style="font-size: 10pt"><B>Sales and Service Agreement with Sea Ray</B>


<P align="left" style="font-size: 10pt">On October&nbsp;17, 2014, we and the Sea Ray Division of Brunswick have entered into have entered into
three-year Sales and Service Agreements relating to Sea Ray products effective September&nbsp;1, 2014
and extending through August&nbsp;31, 2017 with automatic annual one-year extensions at each
twelve-month anniversary of the agreement, provided that we are not in breach of a material term of
the agreement, following written notice and expiration of applicable cure periods without cure
(certain termination provisions are summarized below).


<P align="left" style="font-size: 10pt">The agreements appoint certain of our operating subsidiaries as a dealer for the retail sale,
display, and servicing of all Sea Ray products, parts, and accessories currently or in the future
sold by Sea Ray. The agreement designates a designated geographical territory and dealer region for
the dealer, which is exclusive to the dealer. The agreement also specifies retail locations, which
the dealer may not close, change, or add to without the prior written consent of Sea Ray, provided
that Sea Ray may not unreasonably withhold its consent. The agreement also restricts the dealer
from selling, advertising (other than in recognized and established marine publications),
soliciting for sale, or offering for resale any Sea Ray products outside its territory except as
otherwise provided by Sea Ray&#146;s advertising policy or other applicable policy as long as similar
restrictions also apply to all domestic Sea Ray dealers selling comparable Sea Ray products. In
addition, the agreement provides for the lowest product prices charged by Sea Ray from time to time
to other domestic Sea Ray dealers, subject to the dealer meeting all the requirements and
conditions of Sea Ray&#146;s applicable programs and the right of Sea Ray in good faith to charge lesser
prices to other dealers to meet existing competitive circumstances, for unusual and non-ordinary
business circumstances, or for limited duration promotional programs.


<P align="left" style="font-size: 10pt">Among other things, the dealer agreement requires each dealer to achieve performance standards
including inventory stocking levels, provision of annual sales forecasts, submission of orders
pursuant to Sea Ray&#146;s current buying program, unit retail sales, customer satisfaction and
marketing support. The sales performance will be in accordance with fair and reasonable standards
and sales levels established by Sea Ray in collaboration with the dealer based on factors such as
population, sales potential, market share percentage of Sea Ray products sold in the territory
compared with competitive products sold in the territory, product availability, local economic
conditions, competition, past sales history, historical product mix and stocking practices,
existing product inventory, number of retail locations, and other special circumstances that may
affect the sale of Sea Ray products or the dealer, in each case established in a manner similar to
those applied to domestic Sea Ray dealers selling comparable products.


<P align="left" style="font-size: 10pt">The dealer is also required to maintain at each retail location, or at another acceptable location,
a service department that is properly staffed and equipped to service Sea Ray products promptly and
professionally and to maintain parts and supplies to service Sea Ray products properly on a timely
basis, to provide or arrange for warranty and service work for Sea Ray products.


<P align="left" style="font-size: 10pt">Sea Ray has agreed to indemnify us against any losses to third parties resulting from Sea Ray&#146;s
negligent acts or omissions involving the design or manufacture of any of its products or any
breach by it of the agreement. We have agreed to indemnify Sea Ray against any losses to third
parties resulting from our negligent acts or omissions involving the dealer&#146;s application, use, or
repair of Sea Ray products, statements or representation not specifically authorized by Sea Ray,
the installation of any after-market components or any other modification or alteration of Sea Ray
products, and any breach by us of the agreement.


<P align="left" style="font-size: 10pt">The agreement may be terminated:


<P align="left" style="font-size: 10pt">&#149; by Sea Ray, upon 60&nbsp;days&#146; prior written notice, if we do not have an ability to purchase
products via flooring or self-financing or fail to meet our financial obligations as they become
due to Sea Ray or to our lenders;


<P align="left" style="font-size: 10pt">&#149; as to any dealer region if we are failing to meet performance standards and begin selling,
displaying or advertising products that are competitive with the products being sold under the
agreement (other than products of another Brunswick brand or new products currently carried), if we
do not cure our failure within 90&nbsp;days after written notice, or if we are meeting the performance
standards and then starts failing to meet performance standards after beginning selling, displaying
or advertising products that are competitive with products sold under the agreement (other than
products of another Brunswick brand or new products currently carried) and do not cure our failure
within 6&nbsp;months after written notice;


<P align="left" style="font-size: 10pt">&#149; by either party upon written notice to the other given within 60&nbsp;days after the 6<sup>th</sup>
anniversary of the agreement, with termination effective at the end of the 7<sup>th</sup> year,
failing which the agreement will renew for a 3&nbsp;year term beginning on the 7<sup>th</sup>
anniversary;


<P align="left" style="font-size: 10pt">&#149; following the 7th anniversary of the agreement, upon 24&nbsp;months&#146; notice in the event of a material
breach or default of any of the material obligations, performance standards, covenants,
representations, warranties or duties imposed in the agreement or in Sea Ray&#146;s policies or programs
applicable to domestic Sea Ray dealers which breach is not cured during the notice period and
through the parties working in good faith to resolve any issue;


<P align="left" style="font-size: 10pt">&#149; by Sea Ray or us upon 60&nbsp;days&#146; written notice if the other makes a fraudulent misrepresentation
that is material to the agreement or in the event of the insolvency, bankruptcy, or receivership of
the other;


<P align="left" style="font-size: 10pt">&#149; by Sea Ray in the event of the assignment of the agreement by the dealer without the prior
written consent of Sea Ray;


<P align="left" style="font-size: 10pt">&#149; by Sea Ray upon at least 60&nbsp;days&#146; prior written notice in the event of the commission by
dealer of an act of fraud upon Sea Ray or the commission by us or one of our officers of a felony
or act of fraud which is material detrimental to Sea Ray&#146;s reputation or business or which
materially impairs our ability to perform our duties under the agreement or we fail to pay any
lender financing products under the agreement after the sale of products by us.


<P align="left" style="font-size: 10pt">&#149; upon the mutual consent of Sea Ray and us.


<P align="left" style="font-size: 10pt">Either party may elect to not extend the term at the expiration of each applicable 12&nbsp;month period
in the event of a material breach or default by the other of any of the material obligations,
performance standards, covenants, representations, warranties, or duties imposed by the agreement
or the Sea Ray manual that is not remedied or cured following notice thereof. In the event of a
remedy or cure, the additional 12&nbsp;month period shall be added to the term.


<P align="left" style="font-size: 10pt"><B>Amendment to Brunswick Agreement Relating to Acquisitions</B>


<P align="left" style="font-size: 10pt">On October&nbsp;17, 2014, we and the Sea Ray Division of Brunswick have entered into an amendment,
effective as of September&nbsp;1, 2014, to our agreement to provide a process for our continued growth
through the acquisition of additional Sea Ray boat dealers that desire to be acquired by us. The
agreement now extends through August&nbsp;31, 2017, with automatic annual one-year extensions at each
twelve-month anniversary of the agreement, provided that the Sales and Service Agreement described
above is still then in effect. Under the agreement, acquisitions of Sea Ray dealers will be
mutually agreed upon by us and Sea Ray with reasonable efforts to be made to include a balance of
Sea Ray dealers that have been successful and those that have not been. The agreement provides that
Sea Ray will not unreasonably withhold its consent to any proposed acquisition of a Sea Ray dealer
by us, subject to the conditions set forth in the agreement. Among other things, the agreement
provides for us to provide Sea Ray with a business plan for each proposed acquisition, including
historical financial and five-year projected financial information regarding the acquisition
candidate; marketing and advertising plans; service capabilities and managerial and staff
personnel; information regarding the ability of candidate to achieve performance standards within
designated periods; and information regarding the success of our previous acquisitions of Sea Ray
dealers. The agreement also contemplates Sea Ray reaching a good faith determination whether the
acquisition would be in its best interest based on our dedication and focus of resources on the Sea
Ray brand and Sea Ray&#146;s consideration of any adverse effects that the approval would have on the
resulting territory configuration and adjacent or other dealer sales and the absence of any
violation of applicable laws or rights granted by Sea Ray to others.


<P align="left" style="font-size: 10pt">The description of the Sales and Service Agreement with Sea Ray and the amendment to the Brunswick
Agreement Relating to Acquisitions are qualified in their entirety by reference to the complete
terms and conditions of the agreements which will be filed as exhibits to the Company&#146;s Annual
Report on Form 10-K for its fiscal year ending September&nbsp;30, 2014.



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	SIGNATURES
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	Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
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	MarineMax, Inc.
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	&nbsp;&nbsp;
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<I>
	October 23, 2014
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	By:
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<I>
	/s/ Michael H. McLamb
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	Name: Michael H. McLamb
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<I>
	Title: Executive Vice President, Chief Financial Officer and Secretary
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