EX-99.2 3 brhc10036080_ex99-2.htm EXHIBIT 99.2

Exhibit 99.2
©2022 Thryv, Inc. All Rights Reserved. ANALYST & INVESTOR DAY APRIL 2022 – NASDAQ MARKETSITE – NYC

JOE WALSH CHAIRMAN / CEO RYAN CANTOR CHIEF PRODUCT OFFICER KJ CHRISTOPHER VP – TREASURY, TAX & CORPORATE DEVELOPMENT GRANT FREEMAN CHIEF CUSTOMER OFFICER CAMERON LESSARD DIRECTOR - IR & CAPITAL MARKETS PAUL ROUSE CHIEF FINANCIAL OFFICER THE TEAM

This Presentation may include certain forward-looking statements, including, without limitation, statements concerning the conditions of our industry and our operations, performance, and financial condition, including, in particular, statements relating to our business, growth strategies, product development efforts, and future expenses. Forward-looking statements can be identified by words such as ‘‘anticipates,’’ ‘‘intends,’’ ‘‘plans,’’ ‘‘seeks,’’ ‘‘believes,’’ ‘‘estimates,’’ ‘‘expects,’’ ‘targets,’’ and similar references to future periods, or by the inclusion of forecasts or projections. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy, and other future conditions. Because forward-looking statements relate to the future, by their nature, they are subject to inherent uncertainties and risks (some of which are beyond our control) and changes in circumstances or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. As a result, our actual results may differ materially from those contemplated by the forward-looking statements. Except as required by law, we are under no obligation to, and expressly disclaim any obligation to, update or alter any forward-looking statements whether as a result of any such changes, new information, subsequent events or otherwise. Market data and industry information used throughout this Presentation are based on management’s knowledge of the industry and the good faith estimates of management. We also relied, to the extent available, upon management’s review of independent industry surveys and publications and other publicly available information prepared by a number of third-party sources. All of the market data and industry information used in this Presentation involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. Although we believe that these sources are reliable, we cannot guarantee the accuracy or completeness of this information, and we have not independently verified this information. While we believe the estimated market position, market opportunity and market size information included in this presentation are generally reliable, such information, which is derived in part from management’s estimates and beliefs, is inherently uncertain and imprecise. Projections, assumptions and estimates of our future performance and the future performance of the industry in which we operate are necessarily subject to a high degree of uncertainty and risk due to a variety of factors. These factors could cause results to differ materially from those expressed in our estimates and beliefs and in the estimates prepared by independent parties. You should not construe the contents of this Presentation as legal, tax, accounting or investment advice or a recommendation to take (or refrain from taking) any particular action. You should consult your own counsel and tax and financial advisors as to legal and related matters concerning the matters described herein. In addition to financial measures prepared in accordance with U.S. generally accepted accounting principles (“GAAP”), this presentation contains non-GAAP financial measures. We present non-GAAP financial measures including adjusted EBITDA, adjusted EBITDA margin and adjusted gross margin. The non-GAAP financial information is presented for supplemental informational purposes only and is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Please refer to the supplemental information presented in the tables for reconciliations of the non-GAAP financial measures used in this presentation to the most comparable GAAP financial measures. We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects and allow for greater transparency with respect to important metrics used by our management for financial and operational decision-making. We believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry. However, it is important to note that the particular items we exclude from, or include in, our non-GAAP financial measures may differ from the items excluded from, or included in, similar non-GAAP financial measures used by other companies in our industry. This Presentation also includes certain forward-looking non-GAAP financial measures, such as adjusted EBITDA margin and adjusted gross margin. We calculate forward-looking non-GAAP financial measures based on internal forecasts that omit certain amounts that would be included in GAAP financial measures. We have not provided quantitative reconciliations of these forward-looking non-GAAP financial measures to the most directly comparable forward-looking GAAP financial measures because the excluded items are not available on a prospective basis without unreasonable efforts. ANALYSIS & INVESTOR DAY SAFE HARBOR

WELCOME – 9:00 AM Cameron Lessard, Director of Investor Relations & Capital Markets DECADE OF SMB SAAS – 9:05 AM Joe Walsh, Chairman and CEO PRODUCT INNOVATION – 9:45 AM Ryan Cantor, Chief Product Officer REIMAGINING THE CUSTOMER EXPERIENCE – 10:10 AM Grant Freeman, Chief Customer Officer FINANCIAL SUMMARY – 10:30 AM Paul Rouse, Chief Financial Officer KJ Christopher, Vice President – Treasury, Tax & Corporate Development Q&A – 10:50 AM ANALYSIS & INVESTOR DAY AGENDA

Q&A Short Q&A (5 min) between speakers 20 min Q&A with all presenters at conclusion of presentation. SUBMIT QUESTIONS Via Investor Relations at InvestorDay@thryv.com NON-GAAP Reconciliations for financials provided and posted on investor.thryv.com ANALYSIS & INVESTOR DAY HOUSEKEEPING CAMERON LESSARD

WELCOME JOE WALSH

2020s: The Decade of SMB SaaS Marketing Services – Our Predictable Cash Generator Why Thryv Will Win Thryv’s “Unfair” Sales Advantage (It’s Growing) Who We Serve – Our Ideal Client The Future – Our Trajectory

We are a team fiercely devoted to enabling local, independent businesses.

We believe in free enterprise, a diverse dynamic economy and the American dream of owning a successful business.

We believe consumers deserve choices beyond chains and global ecommerce.

We believe devotion to supporting independent business owners is an urgent, worthy and noble calling.

HARDIN PAINTING COMPANY STAN HARDIN PATH TO 2032 2020S: THE DECADE OF SMB SAAS

PATH TO 2032 DECADE OF ENTERPRISE SAAS 2020s 2010s

PATH TO 2032 DECADE OF SMB SAAS 2020s 2010s

Consumers Are Trained SMBs Are Ready Tools Are Better PATH TO 2032 WHY IS THIS MEGA-TREND HAPPENING NOW?

PATH TO 2032 SMB SAAS ADOPTION 77% 64% ONE PROVIDER 64% want to buy from one provider. MULTIPLE SAAS APPS 77% of of SMBs need a platform with all tools in one place. Decision Analyst, Q1 2022, SMB SaaS Adoption Study.

PATH TO 2032 MARKETING SERVICES Our Predictable Cash Generator

$880M ESTIMATED REVENUE 35% ESTIMATED ADJUSTED EBITDA MARGIN 2022E REVENUE MARKETING SERVICES SHIFT FROM PRINT TO DIGITAL

MARKETING SERVICES SHIFT FROM PRINT TO DIGITAL 2032E REVENUE $100M ESTIMATED REVENUE 35+% ESTIMATED ADJUSTED EBITDA MARGIN

TOTAL 2021REFERENCES 7.4B MARKETING SERVICES YELLOW PAGES & IYP ANNUAL U.S. REFERENCES 2001-2021 (In Billions) -4% CAGR DIGITAL 2021REFERENCES 4.3B PRINT 2021REFERENCES 3.1B Source: Localogy, February 2022.

UNICORN AIR & HEAT MIKE TAMBS PATH TO 2032 WHY THRYV WILL WIN

WHY THRYV WILL WIN SERVICE AS A DIFFERENTIATOR

WHY THRYV WILL WIN KEY BENEFITS TO SMB Drives Growth Saves Time/Get Organized Freedom/Mobility

WHY THRYV WILL WIN WIN, KEEP & GROW HIGH QUALITY BUSINESS EASIER FOR CONSUMER BETTER SEO INTEROPERABILITY OFFICE IN YOUR POCKET BETTER GMB RANKINGS (SEO) REPEAT BUSINESS MORE REFERRALS SEAMLESS SOLUTION

WHY THRYV WILL WIN INTEROPERABILITY

LIFETIME VALUE CUSTOMER WHY THRYV WILL WIN WE MAKE THE CONSUMER EXPERIENCE BETTER FINDS SMB Via Website/GMB MAKES APPOINTMENT Via Thryv Calendar GETS REMINDER Via Thryv Scheduler RECEIVES DOCUMENTS/ ESTIMATES/INVOICES Via Thryv Document Sharing MAKES PAYMENT Via ThryvPay. Credit Card Stored For Future MAKES REFERRALS Via Thryv Texting Referral Tool GETS REMINDER Automated Future Business Offers RETRIEVE HISTORY Info Stored Of All Interactions CONSUMER

2021 2022 2023 2024 2025 WHY THRYV WILL WIN EVOLVING & EXPANDING

WHY THRYV WILL WIN DEVELOPMENT OF MULTIPLE CENTERS EASIER TO USE/COMPARTMENTALIZE COST EFFECTIVE GREAT OPPORTUNITY FOR NDR EXPANSION

PATH TO 2032 THRYV’S “UNFAIR” SALES ADVANTAGE (It’s Growing)

$1.5BGENERATED CASH 400KCLIENTS UNFAIR SALES ADVANTAGE ZOOs

INBOUND PARTNER FRANCHISE UNFAIR SALES ADVANTAGE EXPANDING & MATURING SALES CHANNELS NEW ACQUISITION CHANNELS LOCAL CHANNELS INSIDE OUTSIDE Large base of existing marketing services customers for prospecting (Zoos). TEAM SELLING

UNFAIR SALES ADVANTAGE GROWTH PRODUCT LED GROWTH SALES DRIVEN GROWTH

PRODUCT LED GROWTH UNFAIR SALES ADVANTAGE GROWTH SALES DRIVEN GROWTH

UNFAIR SALES ADVANTAGE CLIENT ADORED - INDUSTRY RECOGNIZED

THE BEAUTY MARK MEDICAL SPA CARA VAIRO PATH TO 2032 WHO WE SERVE Our Ideal Client

WHO WE SERVE CORE TARGET CUSTOMERS 2-50 Employees Service-based Businesses Established Businesses ~$500K In Revenue

INTERNATIONAL GROWTH OPPORTUNITY

4M SMBs IN THE U.S. WE CAN POTENTIALLY SERVE. TOTAL SMBs THRYV TAM Each dot represents 1M SMBs Source: SBA.gov, US. Census Bureau and company estimation based on Ideal Client Profile (ICP).

8M SMBs WORLDWIDE WE CAN POTENTIALLY SERVE. TOTAL SMBs THRYV TAM Each dot represents 1M SMBs Source: SBA.gov, U.S. Census Bureau, EU Nations: European Commission, United Kingdom: House of Commons, Canada: Innovation, Science and Economic Development Canada, and company estimation based on Ideal Client Profile (IDC).

PATH TO 2032 THE FUTUREOur Trajectory KC CREDIT GURU ASHLEY DEKE

THE FUTURE TRAJECTORY SAAS REVENUES Revenue Opportunity 2022E 2027* 2032* $207M $1B $4B *Management targets. Note: Midpoint of 2022E SaaS revenue guidance range (March 10, 2022).

150K SUBSCRIBERS $1B REVENUE 20% ADJUSTED EBITDA MARGIN 75% SAAS REVENUE OF CONSOLIDATED REVENUE 5 YEAR SAAS TARGETS 75% GROSSMARGIN 100% NET DOLLAR RETENTION Go-to-Market Expansion Product Innovation Macro Trend SMBs Moving To Cloud CATALYSTS

500K SUBSCRIBERS $4B REVENUE >20% ADJUSTED EBITDA MARGIN 10 YEAR SAAS TARGETS Go-to-Market Expansion Product Innovation Macro Trend SMBs Moving To Cloud CATALYSTS >95% SAAS REVENUE OF CONSOLIDATED REVENUE >75% GROSSMARGIN >100% NET DOLLAR RETENTION

Engagement Net Revenue Retention Product Led Growth Subscriber Growth & Referrals Scaled ARPU THE FUTURE HOW DO WE GET TO THRYV 2032 By maintaining consistent execution on our core drivers...

PRODUCT INNOVATION RYAN CANTOR ©2022 Thryv, Inc. All Rights Reserved.

GREEN TECH CLEANING DERRICK GREEN PRODUCT INNOVATION TODAY’S SMALL BUSINESS

WEB CHAT FACEBOOK PAGE DOCUMENTS/SIGNATURES SPREADSHEET EMAIL PAYMENTS PRODUCT INNOVATION TODAY’S SMALL BUSINESS ACCOUNTING EMAIL MARKETING

We continue to focus our innovation on meeting SMBs where they are. Empowering SMBs to adopt a scalable platform, without the disruption. PRODUCT INNOVATION REDUCING FRICTION

Slowly reel them in to a robust end-to-end platform built for growing small businesses. PRODUCT INNOVATION REDUCING FRICTION

+ MORE PRODUCT INNOVATION REDUCING FRICTION

PRODUCT INNOVATION SMB HIERARCHY OF NEEDS SELF-ACTUALIZATION GROWTH ORDER COMMUNICATION FINANCIAL

Q3 2019 Q1 2022E PRODUCT INNOVATION PAYMENT GROWTH Over $1 Billion In SMB Payments Run Through Thryv Annually $1B Annualized Payment based on end of the quarter.

Q3 2019 Q1 2022E ONLINE PAYMENTS OFFLINE PAYMENTS PRODUCT INNOVATION PAYMENT GROWTH Significant Offline Payments Creates Continued Opportunity For Growth OPPORTUNITY $1B Annualized Payment based on end of the quarter.

Live + Email + One-way SMS + Two-Way SMS + Text Enabled Landline + Injecting Leads from all Marketing Services Products + Web Chat + Facebook Messenger + Instagram Messenger + Google Messenger Coming Soon PRODUCT INNOVATION CENTRALIZED INBOX

PRODUCT INNOVATION CONVERSATIONS GROWTH Thryv Is Enabling 5.6M SMB-to-Customer Conversations Per Year Q1 2020 Q1 2022 ANNUALIZED CUSTOMER CONVERSATIONS ANNUALIZED BUSINESS CONVERSATIONS 5.6M Annualized Conversations based on end of the quarter.

PRODUCT INNOVATION SOLVING THE PROBLEM Across The Customer Journey NAVIGATE FINANCIAL AID ROBERT ROGGERIO

DILLION LAWN SERVICE DALTON DILLION

PRODUCT INNOVATION ThryvPay GROWTH Annualized Payment Volume Q4 2020 Q1 2022 Q4 2027* $3B $101M $7M *Management target.

PRODUCT INNOVATION EVOLVING & EXPANDING 2022 Planned Improvements ThryvPay branded hardware ThryvPay branded Visa Card, called ThryvPay Money Buy now, pay later International expansion

LOGOS/LOCATIONS Q1 2020 85 Q1 2021 160 Q1 2022* 450 Multi-location Operating Platform *Management target. 2027* 10,000+

PRODUCT INNOVATION EVOLVING & EXPANDING Thryv Everything an SMB needs to run their day-to-day business and deliver an exceptional customer experience.

2021 2H-2022 2023 2024 2025 PRODUCT INNOVATION EVOLVING & EXPANDING

MARKETING CENTER PRODUCT INNOVATION MARKETING CENTER A Centralized place to support all the marketing efforts of an SMB. CRM TRAFFIC/ANALYTICS MULTI-CHANNEL MEDIA CAMPAIGNS MARKETING TOOLS

PRODUCT INNOVATION MARKETING CENTER Accurately informing small business owners about how their CRM customers interact with them online.

THE END-TO-END SMALL BUSINESS PLATFORM 2021 2H-2022 2023 2024 2025 PRODUCT INNOVATION OUR FUTURE

REIMAGINING THE CUSTOMER EXPERIENCE GRANT FREEMAN ©2022 Thryv, Inc. All Rights Reserved.

REIMAGINING THE CUSTOMER EXPERIENCE DIVA DOGG GROOMING RONNIE WOLVERTON

REIMAGINING THE CUSTOMER EXPERIENCE CLIENT JOURNEY HAIR BY SIERRA SIERRA SMITH

LEAD REIMAGINING THE CUSTOMER EXPERIENCE CLIENT JOURNEY SALE ONBOARDING GROWTH & ACCOUNT MANAGEMENT

EDERY CHIROPRACTIC DR. GABRIEL EDERY REIMAGINING THE CUSTOMER EXPERIENCE ACQUISITION

REIMAGINING THE CUSTOMER EXPERIENCE ACQUISITION TEAM SELLING DEMAND GEN SOFTWARE SALES TEAM

UNDERSTAND THE IMPACT IDENTIFY THE PROBLEM SOLVE THE PROBLEM REIMAGINING THE CUSTOMER EXPERIENCE ACQUISITION – SALES PROCESS

REIMAGINING THE CUSTOMER EXPERIENCE RETENTION &ENGAGEMENT GENCO FLOORCOVERING, INC. JUSTIN ALBERTSON

GROWTH & ACCOUNT MANAGEMENT ONBOARDING REIMAGINING THE CUSTOMER EXPERIENCE RETENTION

ENGAGE CUSTOMER AS A NORTH STAR REIMAGINING THE CUSTOMER EXPERIENCE RETENTION GROWTH & ACCOUNT MANAGEMENT ONBOARDING TIME TO FIRST VALUE (TTFV) SERVICE AS A DIFFERENTIATOR UNDERSTANDING & SOLVING THEIR PROBLEM SOLVING ADDITIONAL PROBLEMS OVER TIME LEADS TO RETENTION & GROWTH

REIMAGINING THE CUSTOMER EXPERIENCE THE JOURNEY WORKS

LEAD REIMAGINING THE CUSTOMER EXPERIENCE CLIENT JOURNEY Net Promoter Score (NPS) SALE ONBOARDING GROWTH & ACCOUNT MANAGEMENT FEB 2020 FEB 2021 +72 +79 FEB 2020 FEB 2021 +84 +82 FEB 2020 FEB 2021 +62 +93

67% 72% REIMAGINING THE CUSTOMER EXPERIENCE CORE FEATURE USAGE JAN 2021 DEC 2021

REIMAGINING THE CUSTOMER EXPERIENCE DAILY ACTIVE USER GROWTH JAN 2021 DEC 2021 Increased 27%

REIMAGINING THE CUSTOMER EXPERIENCE SEASONED CHURN JAN 2021 DEC 2021 2.0% 1.5%

REIMAGINING THE CUSTOMER EXPERIENCE SEASONED NET DOLLAR RETENTION (NDR) JAN 2021 DEC 2021 90% 94%

20 Q3 2021 REIMAGINING THE CUSTOMER EXPERIENCE RELATIONSHIP NET PROMOTER SCORE (NPS) 8 Q3 2020

DIVA DOGG GROOMING RONNIE WOLVERTON REIMAGINING THE CUSTOMER EXPERIENCE DIVA DOGG GROOMINGTIMELINE

HOMEGARAGE 2018 STARTED IN THEIR GARAGE WEBSITE POST-IT NOTES AMANDACSP

2019 UPGRADING PACKAGE CLIENT PORTAL SOCIAL MEDIA WEBSITE CRM CALENDAR/SCHEDULER DOCUMENTS REDUCED NO SHOWS

2020 EXPANDING PACKAGE PAYMENTS CLIENT PORTAL SOCIAL MEDIA WEBSITE CRM CALENDAR/SCHEDULER DOCUMENTS JOT.FORM PACKAGES & COUPONS EMAIL & SMS MARKETING MOBILE COVID-19

2021 EXPANDING BUSINESS SOCIAL MEDIA JOT FORM PACKAGES & COUPONS EMAIL & SMS MARKETING ESS THRYVPAY REFERRAL CRM CALENDAR/SCHEDULER DOCUMENTS CLIENT PORTAL WEBSITE

REIMAGINING THE CUSTOMER EXPERIENCE DIVA DOGG – CLIENTS 2018 2021 100+/- 4,600

REIMAGINING THE CUSTOMER EXPERIENCE DIVA DOGG – CONSISTENTLY INCREASING SPEND 2018 - 2021 7x INCREASE IN SPEND

FINANCIAL SUMMARY PAUL ROUSE ©2022 Thryv, Inc. All Rights Reserved.

EBITDA GROWTH FREE CASH FLOW GROWTH REVENUEGROWTH REINVESTMENT IN GROWTH PRODUCT INNOVATION SUBSCRIBER GROWTH INTERNATIONAL EXPANSION M&A STAKEHOLDER VALUE CREATION FINANCIAL SUMMARY THRYV POSITIONED TO CREATE LONG-TERM STAKEHOLDER VALUE

MARKETING SERVICES Predictable Profit Stream Efficient Cross-sell Motion - Our “Zoo” SAAS Fast-growing SMB Platform At Scale Expanding Internationally FINANCIAL SUMMARY THRYV DIFFERENTIATED MODEL

FINANCIAL SUMMARY MARKETING SERVICES 3D PRINT EVERYTHING MICHAEL LYNN

FINANCIAL SUMMARY TOTAL MARKETING SERVICES High sustained EBITDA margins Variable cost structure Consistent predictable billing trends Leverage cash flow generation, resources and 400k captive customer base Highly complementary for seamless cross-sell opportunities (1/3 of SaaS) Direct referrals drives additional 1/3 new-new SaaS clients

$200M FINANCIAL SUMMARY TOTAL MARKETING SERVICES High Sustained Adjusted EBITDA Margins

FINANCIAL SUMMARY PRINT YELLOW PAGES (PYP) Lengthening Directory Life TRANSITION 18-MONTH PUBLICATION CYCLES IN 2022 ENHANCES FORWARD CASH FLOW VISIBILITY IMPROVES UNIT ECONOMICS FREES UP SALES REP TIME TO FOCUS ON SAAS

MASTER IT MEDIA MAGGIE CAREY FINANCIAL SUMMARY SAAS Provide exceptional client value proposition creating a flywheel that will continue to drive durable growth.

FINANCIAL SUMMARY THE FUTURE Repositioned For Growth Early Success: Captive client base Experimenting down-market Refocused upmarket with product fit SMB industry tailwinds with targeted growth investments Note: Midpoint of 2022E SaaS revenue guidance range (established March 10, 2022).

Q1 2018 Q4 2021 $204 FINANCIAL SUMMARY QUARTERLY ARPU GROWTH Up-market Focus Accelerating Annual Spend $351 ~$2,500 ~$4,000 Product roadmap creating more revenue/expansion opportunities. Monetization team driving upgrade motion. Melt-up from ICP focus and lower-value tier churn abating. ~$4,000 annual spend with significant headroom in market. ARPU ANNUAL SPEND

SUBSCRIBER GROWTH ARPU GROWTH FINANCIAL SUMMARY SAAS GROWTH IN FY21 Balanced Subscriber Growth & ARPU Expansion 2021

SUBSCRIBER GROWTH ARPU GROWTH FINANCIAL SUMMARY SAAS GROWTH IN FY22 Balanced Subscriber Growth & ARPU Expansion 2022E Note: Projected FY 2022 Growth.

FINANCIAL SUMMARY SUBSCRIBER COUNT GROWTH Expect Double-Digit Growth In FY22 Robust sales and onboarding motion. Delivering faster time-to-value. Exceptional engagement and world-class SMB client retention. Added growth levers in Thryv Australia and Vivial – our ”zoos”. Double-Digit Growth

FINANCIAL SUMMARY FOCUS ON PROFITABILITY SaaS Segment Adjusted Gross Margin Improvement 75% 2027* 64% 2021 Favorable mix shift to SaaS Platform will be a driver of Adjusted Gross Margin Improvement driven by product innovation Roll-out of unique Thryv Centers Thryv Add-on revenue Carries lower gross margins, whereas the Thryv Platform has Adjusted Gross Margin ~70%. *Management target.

2021 2022E 2027* REVENUE $171M $206M to $208M $1B ADJUSTED GROSS MARGIN 64% >66% 75% ADJUSTED EBITDA MARGIN -12% -10% to -12% 20% FINANCIAL SUMMARY SAAS GUIDANCE & FUTURE GOALS Note: 2022E Revenue and EBITDA guidance range (established March 10, 2022). *Management target. Includes Domestic and International SaaS.

TREASURY, TAX & CORPORATE DEVELOPMENT KJ CHRISTOPHER ©2022 Thryv, Inc. All Rights Reserved.

FINANCIAL SUMMARY M&A TRACK RECORD History of synergy-rich acquisitions at advantageous valuations (EV/EBITDA).

YP Holdings Acquired ~2.0x EV/EBITDA Created nation-wide platform Unlocked hundreds of millions in synergies Sensis Holdings Acquired ~2.0x Access to Australian market 40% EBITDA Margins FINANCIAL SUMMARY M&A TRACK RECORD History of synergy-rich acquisitions at advantageous valuations (EV/EBITDA). Note: Acquisition valuations measured on a post-synergy basis. Vivial Holdings Acquired ~2.0x Expands national footprint Access to 25,000 digital clients

FINANCIAL SUMMARY HISTORY OF DEBT MANAGEMENT Delivered $1.5 Billion in cash flow since 2016. Debt Leverage Ratio History of utilizing free cash flow to deliver value. Well below covenant cap of 3.0x. Repaid >$1B of debt and returned $500mm to shareholders since 2016. Modestly levered-up to pursue strategic actions. 1.4x $548MM

APPENDIX ©2022 Thryv, Inc. All Rights Reserved.

Note: 2022E Revenue and EBITDA guidance range (established March 10, 2022). Q1 2022 FY 2022 MANAGEMENT COMMENTARY TOTAL SAAS REVENUE $47.5 to $47.7 Million $206 to $208 Million Company expects 20% to 22% growth for FY22 EBITDA $12 to $13 Million Loss $21 to $25 Million Loss Company expects FY22 Total SaaS EBITDA margin in range of -10% to -12%, similar to FY21 Strategic investments to support engineering, product development, GTM efforts and product innovation roadmap APPENDIX 1ST QUARTER & FY 2022 SAAS OUTLOOK Company Reiterates Guidance For FY22

*Includes Domestic and International Revenue. Note: 2022E Revenue and EBITDA guidance range (established March 10, 2022). APPENDIX FY 2022 MARKETING SERVICES OUTLOOK Company Reiterates Guidance For FY22 FY 2022 MANAGEMENT COMMENTARY TOTAL MARKETING SERVICES* $870 to $890 Million Q1: Range of $238 to $240 Million Q2: Range of $248 to $250 Million Q3: Range of $192 to $200 Million Q4: Range of $192 to $200 Million EBITDA $305 to $312 Million Company expects EBITDA margins of ~35% for FY22

$ IN THOUSANDS Q1-20 Q2-20 Q3-20 Q4-20 Q1-21 Q2-21 Q3-21 Q4-21 FY20 FY21 Net Income (loss) $ 28,102 $ 11,464 $ (145) $ 109,800 $ 36,506 $ 24,359 $ 35,624 $ 5,088 $ 149,221 $ 101,577 Interest expense 19,930 18,012 15,609 14,988 15,672 19,170 16,546 14,986 68,539 66,374 Income tax expense (benefit) 13,409 21,164 (24,250) (118,306) 11,809 8,112 13,802 (986) (107,983) 32,737 Dep. and amort. expense 37,823 37,606 35,454 35,640 19,718 29,908 31,049 24,798 146,523 105,47 Restructuring and integration exp. 9,845 7,347 6,710 4,557 9,234 3,489 2,312 3,109 28,459 18,145 Transaction costs 6,534 3,232 4,913 6,320 10,546 5,440 3,987 5,086 20,999 25,059 Stock-based comp. (benefit) exp. (6,064) 580 1,289 1,300 1,971 1,921 2,340 1,862 (2,895) 8,094 Other components of net periodic pension cost (benefit) 201 936 30,175 10,924 (453) (272) (273) (13,831) 42,236 (14,829) Loss (gain) on remeasurement of indemnification asset 3,801 617 (540) 1,565 (844) (404) 1,247 5,443 (1) Impairment charges 98 18,132 1,184 5,497 3,611 — — 24,911 3,611 Other (900) (955) (1,105) (654) (70) 1,859 (2,624) 5,119 (3,614) 4,283 Adjusted EBITDA $ 112,779 $ 118,135 $ 69,294 $ 71,631 $ 104,933 $ 96,753 $ 102,359 $ 46,478 $ 371,839 $ 350,523 APPENDIX NON-GAAP FINANCIAL RECONCILIATION *Figures may not foot due to rounding.

APPENDIX SEGMENT INFORMATION $ IN THOUSANDS MARKETING SERVICES SAAS THRYV INTERNATIONAL FY21 Revenue $797,493 $170,498 $145,391 $1,113,382 Gross profit $540,064 $104,746 $60,529 $705,339 Plus: Depreciation and amortization expense 15,706 4,972 32,555 53,233 Stock-based compensation expense 313 67 — 380 Adjusted Gross Profit$556,083 $109,785 $93,084 $758,952 Gross Margin 67.7% 61.4% 41.6% 63.4% Adjusted Gross Margin 69.7% 64.4% 64.0% 68.2% Adjusted EBITDA $318,230 $(14,004) $46,297 $350,523 *Figures may not foot due to rounding.