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Goodwill and Intangible Assets (Tables) | 6 Months Ended
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Jun. 30, 2025
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Goodwill | The following table sets forth the changes in the carrying amount of the Company's goodwill for the six months ended June 30, 2025.
(in thousands) | SaaS |  | Marketing Services |  | Total
Balance as of December 31, 2024 | $ | 253,318 |  |  | $ | — |  |  | $ | 253,318 |
Measurement period adjustments to Keap Acquisition (1) | 491 |  |  | — |  |  | 491 |
Balance as of June 30, 2025 | $ | 253,809 |  |  | $ | — |  |  | $ | 253,809 |
(1) Goodwill increased during the six months ended June 30, 2025 in connection with a measurement period adjustment for the Keap Acquisition. See Note 2, Acquisitions.
Schedule of Finite-lived Intangible Assets | The following tables set forth the details of the Company's intangible assets as of June 30, 2025 and December 31, 2024:
| As of June 30, 2025
(in thousands) | Gross |  | Accumulated Amortization |  | Net |  | Weighted Average Remaining Amortization Period in Years
Client relationships | $ | 823,589 |  |  | $ | (799,259) |  |  | $ | 24,330 |  |  | 7.2
Trademarks and domain names | 229,219 |  |  | (223,778) |  |  | 5,441 |  |  | 7.0
Covenants not to compete | 5,222 |  |  | (5,189) |  |  | 33 |  |  | 0.5
Total intangible assets | $ | 1,058,030 |  |  | $ | (1,028,226) |  |  | $ | 29,804 |  |  | 7.1
| As of December 31, 2024
(in thousands) | Gross |  | Accumulated Amortization |  | Net |  | Weighted Average Remaining Amortization Period in Years
Client relationships | $ | 818,781 |  |  | $ | (790,891) |  |  | $ | 27,890 |  |  | 7.4
Trademarks and domain names | 228,021 |  |  | (221,936) |  |  | 6,085 |  |  | 7.4
Covenants not to compete | 5,221 |  |  | (4,937) |  |  | 284 |  |  | 0.5
Total intangible assets | $ | 1,052,023 |  |  | $ | (1,017,764) |  |  | $ | 34,259 |  |  | 7.4
Schedule of Estimated Aggregate Future Amortization Expense | Estimated aggregate future amortization expense for the Company's intangible assets is as follows:
(in thousands) |  | Estimated Future Amortization Expense
2025 (remaining) |  | $ | 3,801 |
2026 |  | 5,961 |
2027 |  | 4,593 |
2028 |  | 4,226 |
2029 |  | 3,762 |
Thereafter |  | 7,461 |
Total |  | $ | 29,804 |

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