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Segment Information | 6 Months Ended
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Jun. 30, 2025
Segment Reporting [Abstract] |
Segment Information | Segment Information The Company's chief operating decision maker (“CODM”) is the chief executive officer. The CODM monitors actual versus forecast results for segment adjusted EBITDA on a monthly basis to assess the performance of each segment and make decisions about allocating resources to each segment. The Company manages its operations using two operating segments, which are also its reportable segments: (1) SaaS and (2) Marketing Services. The Company does not allocate assets to its segments and the CODM does not evaluate performance or allocate resources based on segment asset data, and therefore, such information is not presented. The following tables summarize the operating results of the Company's reportable segments. Segment cost of services, Segment sales and marketing, and Segment general and administrative expenses presented below exclude the allocation of depreciation and amortization expense, stock-based compensation expense, restructuring and integration expenses, transaction costs and other expenses.
| Three Months Ended June 30, 2025
(in thousands) | SaaS |  | Marketing Services |  | Total
Segment revenue | $ | 115,005 |  |  | $ | 95,465 |  |  | $ | 210,470 |
Less: |  |  |  |  |
Segment cost of services | 29,884 |  |  | 29,929 |  |  | 59,813 |
Segment sales and marketing | 39,581 |  |  | 19,722 |  |  | 59,303 |
Segment general and administrative | 22,147 |  |  | 17,975 |  |  | 40,122 |
Segment Adjusted EBITDA | $ | 23,393 |  |  | $ | 27,839 |  |  | $ | 51,232 |
| Three Months Ended June 30, 2024
(in thousands) | SaaS |  | Marketing Services |  | Total
Segment revenue | $ | 77,794 |  |  | $ | 146,290 |  |  | $ | 224,084 |
Less: |  |  |  |  |
Segment cost of services | 23,552 |  |  | 45,905 |  |  | 69,457 |
Segment sales and marketing | 32,021 |  |  | 26,249 |  |  | 58,270 |
Segment general and administrative | 12,056 |  |  | 24,987 |  |  | 37,043 |
Segment Adjusted EBITDA | $ | 10,165 |  |  | $ | 49,149 |  |  | $ | 59,314 |
| Six Months Ended June 30, 2025
(in thousands) | SaaS |  | Marketing Services |  | Total
Segment revenue | $ | 226,134 |  |  | $ | 165,707 |  |  | $ | 391,841 |
Less: |  |  |  |  |
Segment cost of services | 59,560 |  |  | 57,957 |  |  | 117,517 |
Segment sales and marketing | 85,381 |  |  | 37,192 |  |  | 122,573 |
Segment general and administrative | 46,985 |  |  | 32,633 |  |  | 79,618 |
Segment Adjusted EBITDA | $ | 34,208 |  |  | $ | 37,925 |  |  | $ | 72,133 |
| Six Months Ended June 30, 2024
(in thousands) | SaaS |  | Marketing Services |  | Total
Segment revenue | $ | 152,116 |  |  | $ | 305,592 |  |  | $ | 457,708 |
Less: |  |  |  |  |
Segment cost of services | 47,016 |  |  | 96,475 |  |  | 143,491 |
Segment sales and marketing | 67,052 |  |  | 55,167 |  |  | 122,219 |
Segment general and administrative | 24,448 |  |  | 54,122 |  |  | 78,570 |
Segment Adjusted EBITDA | $ | 13,600 |  |  | $ | 99,828 |  |  | $ | 113,428 |
A reconciliation of the Company’s Income before income tax expense to total Segment Adjusted EBITDA is as follows:
| Three Months Ended June 30, |  | Six Months Ended June 30,
(in thousands) | 2025 |  | 2024 |  | 2025 |  | 2024
Income before income tax expense | $ | 22,367 |  |  | $ | 12,166 |  |  | $ | 9,884 |  |  | $ | 25,987 |
Interest expense | 8,952 |  |  | 12,175 |  |  | 18,025 |  |  | 25,534 |
Depreciation and amortization expense | 10,191 |  |  | 14,072 |  |  | 21,707 |  |  | 28,625 |
Stock-based compensation expense | 6,008 |  |  | 6,353 |  |  | 13,745 |  |  | 11,642 |
Restructuring and integration expenses | 5,493 |  |  | 7,553 |  |  | 10,175 |  |  | 12,818 |
Other components of net periodic pension cost | 778 |  |  | 1,581 |  |  | 1,546 |  |  | 3,162 |
Loss on early extinguishment of debt | — |  |  | 6,638 |  |  | — |  |  | 6,638 |
Other | (2,557) |  |  | (1,224) |  |  | (2,949) |  |  | (978) |
Total Segment Adjusted EBITDA | $ | 51,232 |  |  | $ | 59,314 |  |  | $ | 72,133 |  |  | $ | 113,428 |
The following table sets forth the Company's disaggregation of Revenue based on type of service for the periods indicated:
| Three Months Ended June 30, |  | Six Months Ended June 30,
(in thousands) | 2025 |  | 2024 |  | 2025 |  | 2024
SaaS | $ | 115,005 |  |  | $ | 77,794 |  |  | $ | 226,134 |  |  | $ | 152,116 |
Marketing Services |  |  |  |  |  |  |
Print | 67,003 |  |  | 82,631 |  |  | 104,714 |  |  | 167,267 |
Digital | 28,462 |  |  | 63,659 |  |  | 60,993 |  |  | 138,325 |
Total Marketing Services | 95,465 |  |  | 146,290 |  |  | 165,707 |  |  | 305,592 |
Revenue | $ | 210,470 |  |  | $ | 224,084 |  |  | $ | 391,841 |  |  | $ | 457,708 |
Revenue by geography is based on the location of the client. The following table sets forth the Company's disaggregation of Revenue based on geographic region for the periods indicated:
| Three Months Ended June 30, |  | Six Months Ended June 30,
(in thousands) | 2025 |  | 2024 |  | 2025 |  | 2024
United States | $ | 172,134 |  |  | $ | 178,129 |  |  | $ | 318,247 |  |  | $ | 374,569 |
International (1) | 38,336 |  |  | 45,955 |  |  | 73,594 |  |  | 83,139 |
Revenue | $ | 210,470 |  |  | $ | 224,084 |  |  | $ | 391,841 |  |  | $ | 457,708 |
(1) Revenue from customers located in Australia was approximately 15.8% and 16.9% of total revenue for the three months ended June 30, 2025 and 2024, respectively, and 15.8% and 15.9% for the six months ended June 30, 2025 and 2024, respectively. No other individual country from the International region contributed more than 10% of total revenue for the three and six months ended June 30, 2025 and 2024.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-21 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name 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