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Noncontrolling Interests
9 Months Ended
Sep. 30, 2024
Noncontrolling Interest [Abstract]  
Noncontrolling Interests Noncontrolling Interests
Viant Technology Inc. is the sole managing member of Viant Technology LLC and, as a result, consolidates the financial results of Viant Technology LLC. We report noncontrolling interests representing the economic interests in Viant Technology LLC held by the other members of Viant Technology LLC. The limited liability company agreement of Viant Technology LLC, as amended and restated (the “Viant Technology LLC Agreement”) classifies the interests acquired by the Company as Class A units, reclassified the interests held by the continuing members of Viant Technology LLC as Class B units and permits the continuing members of Viant Technology LLC to exchange Class B units for shares of Class A common stock on a one-for-one basis or, at the election of Viant Technology Inc., for cash at the current fair value on the date of the exchange. Changes in the Company’s ownership interest in Viant Technology LLC while retaining control of Viant Technology LLC will be accounted for as equity transactions. As such, future redemptions or direct exchanges of Class B units in Viant Technology LLC by the other members and future issuances of Class A common stock under the LTIP will result in a change in ownership, where the Company will rebalance the noncontrolling interest, offset by a change in additional-paid-in-capital.
The following table summarizes the ownership of Viant Technology LLC:
As of September 30, 2024As of December 31, 2023
OwnerUnits OwnedOwnership Percentage Units OwnedOwnership Percentage
Viant Technology Inc.16,224,23725.7 %15,783,94125.1 %
Noncontrolling interests46,850,05474.3 %47,032,26074.9 %
Total63,074,291100.0 %62,816,201100.0 %
During the three and nine months ended September 30, 2024, noncontrolling interests exchanged 134,613 and 182,206 Class B shares of Viant Technology LLC, respectively, for 134,613 and 182,206 shares of the Company’s Class A common stock, respectively, which also resulted in the cancellation of 134,613 and 182,206 Class B shares, respectively, that were previously held by noncontrolling interests with no additional consideration provided.
The following table presents the effect of changes in the Company’s ownership interest in Viant Technology LLC on the Company’s equity for the periods indicated: