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Noncontrolling Interests (Tables)
9 Months Ended
Sep. 30, 2024
Noncontrolling Interest [Abstract]  
Summary Ownership of Viant Technology LLC
The following table summarizes the ownership of Viant Technology LLC:
As of September 30, 2024As of December 31, 2023
OwnerUnits OwnedOwnership Percentage Units OwnedOwnership Percentage
Viant Technology Inc.16,224,23725.7 %15,783,94125.1 %
Noncontrolling interests46,850,05474.3 %47,032,26074.9 %
Total63,074,291100.0 %62,816,201100.0 %
Summary of Effect of Changes in Ownership Interest in Viant Technology LLC on Equity
The following table presents the effect of changes in the Company’s ownership interest in Viant Technology LLC on the Company’s equity for the periods indicated: