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Basis of Presentation and Summary of Significant Accounting Policies (Tables) | 9 Months Ended
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Sep. 30, 2025
Basis Of Presentation And Summary Of Significant Accounting Policies [Abstract] |
Summary of Changes in Allowance for Doubtful Accounts | The following table presents changes in the allowance for doubtful accounts for the nine months ended September 30, 2025:
| (in thousands)
Balance as of December 31, 2024 | $ | 2,065 |
Provision for doubtful accounts | 10 |
Write-offs, net of recoveries | (1,190) |
Balance as of September 30, 2025 | $ | 885 |
Schedule of Traffic Acquisition Costs | In addition to the consolidated operating expenses as noted on the consolidated statements of operations, the CODM is regularly provided with traffic acquisition costs which are included within platform operations as presented below:
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2025 |  | 2024 |  | 2025 |  | 2024
Traffic acquisition costs | $ | 32,592 |  |  | $ | 32,570 |  |  | $ | 89,985 |  |  | $ | 76,150 |
Other platform operations | 13,151 |  |  | 12,028 |  |  | 37,808 |  |  | 33,450 |
Total platform operations | $ | 45,743 |  |  | $ | 44,598 |  |  | $ | 127,793 |  |  | $ | 109,600 |
Schedule of Concentration of Credit Risk | The following table provides the Company's concentrations of credit risk with respect to advertising agency holding companies and individual customers as a percentage of the Company's total revenues for the periods presented:
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2025 |  | 2024 |  | 2025 |  | 2024
Advertising Agency Holding Company |  |  |  |  |  |  |
A | <10.0% |  | <10.0% |  | <10.0% |  | 10.8 | %
Individual Customer |  |  |  |  |  |  |
B | <10.0% |  | 12.5 | % |  | <10.0% |  | <10.0%

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