Musti Group plc Interim Report 1 January 2025 - 31 March 2025

Musti Group plc               Interim Report            21 May 2025 at 8:30 a.m.
EET

Musti Group plc Interim Report 1 January 2025 - 31 March 2025

Musti started the financial year with strong growth in a slowly rebounding
market

January - March 2025 highlights

  · Group net sales totaled EUR 119.8 (107.2) million, which corresponds to an
increase of 11.8% (5.5%), driven by the acquisition of Pet City and a rebound in
the markets in the Nordics. Like-for-like sales growth was 2.4%.
  · Adjusted EBITDA and EBITA were lower than last year due to a conscious
decision to invest in market share through campaign activities.
  · Adjusted EBITDA was EUR 12.7 (15.0) million and adjusted EBITDA margin was
10.6% (14.0%).
  · Adjusted EBITA was EUR 2.7 (6.6) million and adjusted EBITA margin was 2.2%
(6.1%).
  · Net cash flow from operating activities was EUR 18.7 (7.2) million due to
significantly lower non-recurring items.
  · Operating result was EUR -0.1 (-5.2) million, result for the period EUR -3.5
(-4.8) million and Earnings per share basic was EUR -0.10 (-0.15). The
improvement was attributable to significantly lower non-recurring items.

  · Number of stores grew to 414 (344) mainly driven by the acquisition of Pet
City.
  · Total number of customers grew to 1,853 thousand (1,835 thousand) driven by
actions taken to gain market share in the rebounding market.

The figures in parentheses refer to the comparison period, i.e., the same period
in the previous year, unless stated otherwise. Musti Group's financial year is
calendar year.

“Musti continues to gain market share in a rebounding market. We are pleased
that the key strategies of our ambitious growth plan are working as seen by the
smooth integration of Pet City and increased customer engagement in all
markets.” - David Rönnberg, Musti Group CEO

The financial year started with a relatively stable quarter where we delivered
growth in the Nordic and Baltic markets with Musti continuing to gain market
share in a tight trading environment. Net sales increased by 11.8% to EUR 119.8
million (EUR 107.2 million), including Pet City sales of EUR 8.5 million. Gross
margin was slightly under pressure due to short-term investments to underpin
market share gains and the integration of Pet City.

Our strategy to invest in both new stores and appropriate promotional activities
is paying off. Our plan is to deepen customer engagement in the Nordic market
and use those lessons to take our experience to new markets. We are experiencing
success in our concept implementation in the Baltic markets and I'm confident
that the lessons from that will improve our approach as we review additional
opportunities for expansion that will add further momentum to our growth.

Online sales remained strong at EUR 28.7 million (EUR 27.0 million) accounting
for 24.0% of sales (25.1%). Our rolling 12 months average spend per loyal
customer increased to EUR 215.8 (EUR 213.4) and the number of customers also
grew, by 1.0% to 1,853 thousand (1,835 thousand).

Financial performance was in line with expectations. Group adjusted EBITDA
decreased to EUR 12.7 million (EUR 15.0 million), primarily due to targeted
investment in price and campaign activities and the integration of Pet City.
Adjusted EBITDA margin was 10.6% (14.0%) and is expected to rise as consumer
confidence improves and as the integration of Pet City progresses.

We believe that the long-term market trend of pet parenting continues despite
the softer demand during the past year and the uncertainty around trade policy.
Our expectation, based on recent data, is that the market will and is starting
to rebound to the long-term trend. Our fundamentals and competitive advantages
remain strong, our customer base is continuing to grow, and we are prepared and
in a strong position as consumer confidence rebounds.

Musti continues to actively seek new opportunities in existing and new markets.
I'm excited about the journey ahead and confident that our omni channel offering
will deliver the value and quality that underpins customer satisfaction in a
consolidating European pet retail market.

To our team members - on behalf of our pet parents, our shareholders, our Board,
our Group management team and myself, thank you again for your incredible
effort!

David Rönnberg

CEO

Key figures

+----------------------+--------+--------+--------+---------------+
|EUR million or as     |1-3/2025|1-3/2024|Change %|10/2023-12/2024|
|indicated             |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Net sales             |119.8   |107.2   |11.8%   |560.6          |
+----------------------+--------+--------+--------+---------------+
|Net sales growth, %   |11.8%   |5.5%    |        |N/A            |
+----------------------+--------+--------+--------+---------------+
|LFL sales growth, %   |2.4%    |3.1%    |        |1.1%           |
+----------------------+--------+--------+--------+---------------+
|LFL store sales       |1.0%    |0.1%    |        |-1.6%          |
|growth, %             |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Online share, %       |24.0%   |25.1%   |        |24.3%          |
+----------------------+--------+--------+--------+---------------+
|Gross margin, %       |42.5%   |43.9%   |        |44.1%          |
+----------------------+--------+--------+--------+---------------+
|EBITDA                |11.8    |4.7     |150.5%  |67.2           |
+----------------------+--------+--------+--------+---------------+
|EBITDA margin, %      |9.9%    |4.4%    |        |12.0%          |
+----------------------+--------+--------+--------+---------------+
|Adjusted EBITDA       |12.7    |15.0    |-15.1%  |81.6           |
+----------------------+--------+--------+--------+---------------+
|Adjusted EBITDA       |10.6%   |14.0%   |        |14.6%          |
|margin, %             |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|EBITA                 |1.8     |-3.7    |147.1%  |23.6           |
+----------------------+--------+--------+--------+---------------+
|EBITA margin, %       |1.5%    |-3.5%   |        |4.2%           |
+----------------------+--------+--------+--------+---------------+
|Adjusted EBITA        |2.7     |6.6     |-59.4%  |38.0           |
+----------------------+--------+--------+--------+---------------+
|Adjusted EBITA margin,|2.2%    |6.1%    |        |6.8%           |
|%                     |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Operating profit      |-0.1    |-5.2    |        |16.2           |
+----------------------+--------+--------+--------+---------------+
|Operating profit      |0.0%    |-4.8%   |        |2.9%           |
|margin, %             |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Profit/loss for the   |-3.5    |-4.8    |        |               |
|period                |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Earnings per share,   |-0.10   |-0.15   |        |0.20           |
|basic, EUR            |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Net cash flow from    |18.7    |7.2     |160.4%  |46.9           |
|operating activities  |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Investments in        |6.1     |3.9     |55.0%   |19.2           |
|tangible and          |        |        |        |               |
|intangible assets     |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Net debt / LTM        |3.2     |1.9     |69.2%   |3.1            |
|adjusted EBITDA       |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Total number of       |1,853   |1,835   |1.0%    |1,866          |
|customers, thousands  |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|Number of stores at   |414     |344     |20.3%   |415            |
|the end of the period |        |        |        |               |
+----------------------+--------+--------+--------+---------------+
|of which directly     |412     |339     |21.5%   |411            |
|operated              |        |        |        |               |
+----------------------+--------+--------+--------+---------------+

Webcast for analysts and media

A webcast for the analysts and media will be arranged on 21 May 2025 at 14:00
EEST via Teams. To register in advance, please send an email to
ir@mustigroup.com. The event will be held in English. The report will be
presented by CEO David Rönnberg and CFO Robert Berglund.

Helsinki 21 May 2025

Board of Directors

The information in this Interim Report is unaudited.

Further Information:

David Rönnberg, CEO, tel. +46 70 896 6552

Robert Berglund, CFO, tel. +358 50534 8657

Distribution:

Nasdaq Helsinki

Principal media

www.mustigroup.com

Musti Group in brief

Musti makes the life of pets and their owners easier, safer and more fun. We are
the leading Nordic pet care company with an increasing footprint in the Baltic
countries. Our omnichannel business model caters the needs of pets and their
owners across Finland, Sweden, Norway and the Baltics. We offer a wide, curated
assortment of pet products. We also provide pet care services such as grooming,
training and veterinary services in selected locations.

Musti Group's net sales were EUR 444 million during the past 12 months (calendar
year 2024). At the end of year 2024, the company had over 2,000 employees, 1.9
million customers and 415 stores.