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REVENUE AND CONTRACT LIABILITY - Narrative (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2025	Mar. 31, 2024	Dec. 31, 2024
Disaggregation of Revenue [Line Items]
Unearned revenue	$ 40,807		$ 43,095
Gift card and club o rewards breakage	6,600	$ 1,300
Unearned contract revenue	4,300		4,600
Club O Reward Points
Disaggregation of Revenue [Line Items]
Unearned revenue	$ 6,600		$ 11,100

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