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REVENUE AND CONTRACT LIABILITY - Narrative (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Dec. 31, 2024
Disaggregation of Revenue [Line Items]          
Unearned revenue $ 35,820   $ 35,820   $ 43,095
Gift card and club o rewards breakage 2,000 $ 1,100 9,700 $ 4,500  
Unearned contract revenue 0   0   4,600
Club O Reward Points          
Disaggregation of Revenue [Line Items]          
Unearned revenue $ 4,900   $ 4,900   $ 11,100