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Note 26: Segment Information
12 Months Ended
Dec. 31, 2012
Segment Reporting Disclosure [Text Block]

NOTE 26:  SEGMENT INFORMATION

Current Segment Reporting Structure

Effective September 30, 2012, Kodak changed its segment reporting structure to three reportable segments:  the Graphics, Entertainment and Commercial Films Segment, the Digital Printing and Enterprise Segment, and the Personalized and Document Imaging Segment.  Prior period segment results have been revised to conform to the current period segment reporting structure.  A description of the segments follows.

Graphics, Entertainment and Commercial Films: The Graphics, Entertainment and Commercial Films Segment encompasses Graphics and Entertainment Imaging & Commercial Films.  Product and service offerings include; commercial print, direct mail, book publishing, newspapers and magazines, packaging, motion picture entertainment, printed electronics, and the aerial and industrial products.

Digital Printing and Enterprise:  The Digital Printing and Enterprise Segment encompasses Digital Printing, including PROSPER equipment and STREAM technology, Packaging and Functional Printing, Enterprise Services & Solutions, and Consumer Inkjet Systems.  On September 28, 2012, Kodak announced a plan, starting in 2013, to focus its Consumer Inkjet business solely on the sale of ink to its installed printer base.

Personalized and Document Imaging:  The Personalized and Document Imaging Segment encompasses Kodak’s patent and trademark licensing activities, as well as Personalized Imaging and Document Imaging Products and Services.  On February 1, 2013, Kodak sold its digital imaging patents.

Segment financial information is shown below.

   
For the Year Ended December 31,
 
(in millions)
 
2012
   
2011
   
2010
 
                   
Net sales from continuing operations:
                       
Graphics, Entertainment and Commercial Films
  $ 1,742     $ 2,251     $ 2,407  
Digital Printing and Enterprise
    940       1,098       950  
Personalized and Document Imaging
    1,432       1,799       2,636  
Consolidated total
  $ 4,114     $ 5,148     $ 5,993  
                         
Earnings (loss) from continuing operations before interest expense, other income (charges), net, reorganization items, net and income taxes:
                       
Graphics, Entertainment and Commercial Films
  $ (33 )   $ 13     $ 14  
Digital Printing and Enterprise
    (211 )     (535 )     (436 )
Personalized and Document Imaging
    (56 )     75       833  
Total
    (300 )     (447 )     411  
Restructuring costs and other
    (245 )     (130 )     (77 )
Corporate components of pension and OPEB (expense) income (1)
    (122 )     (28 )     95  
Other operating income (expenses), net
    95       65       (619 )
Legal contingencies, settlements and other
    (1 )     -       (8 )
Loss on early extinguishment of debt
    (7 )     -       (102 )
Interest expense
    (158 )     (155 )     (148 )
Other income (charges), net
    21       (4 )     23  
Reorganization items, net
    (843 )     -       -  
Consolidated loss from continuing operations before income taxes
  $ (1,560 )   $ (699 )   $ (425 )

(1) Composed of interest cost, expected return on plan assets, amortization of actuarial gains and losses, and special termination benefits, curtailments and settlement components of pension and other postretirement benefit expenses, except for settlements in connection with the chapter 11 bankruptcy proceedings that are recorded in Reorganization items, net in the Consolidated Statement of Operations.

(in millions)
 
2012
   
2011
   
2010
 
                   
Segment total assets:
                 
Graphics, Entertainment and Commercial Films
  $ 1,175     $ 1,451     $ 1,635  
Digital Printing and Enterprise
    493       549       525  
Personalized and Document Imaging
    934       1,301       1,622  
Total of reportable segments
    2,602       3,301       3,782  
Cash and marketable securities
    1,139       867       1,628  
Net deferred income tax assets
    545       510       815  
All other/corporate items
    -       -       1  
Consolidated total assets
  $ 4,286     $ 4,678     $ 6,226  

   
For the Year Ended December 31,
 
(in millions)
 
2012
   
2011
   
2010
 
Intangible asset amortization expense from continuing operations:
                       
Graphics, Entertainment and Commercial Films
  $ 21     $ 34     $ 42  
Digital Printing and Enterprise
    5       6       10  
Personalized and Document Imaging
    1       1       8  
Consolidated total
  $ 27     $ 41     $ 60  
                         
Depreciation expense from continuing operations:
                       
Graphics, Entertainment and Commercial Films
  $ 99     $ 112     $ 155  
Digital Printing and Enterprise
    41       46       41  
Personalized and Document Imaging
    42       64       83  
Sub-total
    202       222       279  
Restructuring-related depreciation
    13       10       6  
Consolidated total
  $ 215     $ 232     $ 285  
                         
Capital additions from continuing operations:
                       
Graphics, Entertainment and Commercial Films
  $ 16     $ 43     $ 57  
Digital Printing and Enterprise
    24       51       37  
Personalized and Document Imaging
    29       34       55  
Consolidated total
  $ 69     $ 128     $ 149  
                         
Net sales to external customers attributed to (1):
                       
The United States
  $ 1,306     $ 1,554     $ 2,462  
Europe, Middle East and Africa
  $ 1,375     $ 1,802     $ 1,787  
Asia Pacific
    1,003       1,186       1,144  
Canada and Latin America
    430       606       600  
Foreign countries total
  $ 2,808     $ 3,594     $ 3,531  
Consolidated total
  $ 4,114     $ 5,148     $ 5,993  

(1)  Sales are reported based on the geographic area of destination.

   
As of December 31,
 
(in millions)
 
2012
   
2011
   
2010
 
Property, plant and equipment, net located in:
                       
The United States
  $ 425     $ 554     $ 664  
Europe, Middle East and Africa
  $ 125     $ 158     $ 189  
Asia Pacific
    104       143       144  
Canada and Latin America
    39       40       40  
Foreign countries total
  $ 268     $ 341     $ 373  
Consolidated total
  $ 693     $ 895     $ 1,037