<SEC-DOCUMENT>0001181431-14-029058.txt : 20140813
<SEC-HEADER>0001181431-14-029058.hdr.sgml : 20140813
<ACCEPTANCE-DATETIME>20140813122732
ACCESSION NUMBER:		0001181431-14-029058
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20140811
FILED AS OF DATE:		20140813
DATE AS OF CHANGE:		20140813

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			POTBELLY CORP
		CENTRAL INDEX KEY:			0001195734
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-EATING PLACES [5812]
		IRS NUMBER:				364466837
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		222 MERCHANDISE MART PLAZA
		STREET 2:		23RD FLOOR
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60654
		BUSINESS PHONE:		3129510600

	MAIL ADDRESS:	
		STREET 1:		222 MERCHANDISE MART PLAZA
		STREET 2:		23RD FLOOR
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60654

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Avedisian Vann A
		CENTRAL INDEX KEY:			0001587652

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-36104
		FILM NUMBER:		141036527

	MAIL ADDRESS:	
		STREET 1:		C/O POTBELLY CORPORATION
		STREET 2:		222 MERCHANDISE MART PLAZA, 23RD FLOOR
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60654
</SEC-HEADER>
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<TYPE>4
<SEQUENCE>1
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        <issuerCik>0001195734</issuerCik>
        <issuerName>POTBELLY CORP</issuerName>
        <issuerTradingSymbol>PBPB</issuerTradingSymbol>
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    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001587652</rptOwnerCik>
            <rptOwnerName>Avedisian Vann A</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O POTBELLY CORPORATION</rptOwnerStreet1>
            <rptOwnerStreet2>222 MERCHANDISE MART PLAZA, 23RD FLOOR</rptOwnerStreet2>
            <rptOwnerCity>CHICAGO</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60654</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
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            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
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    <nonDerivativeTable>
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                    <value>See Footnote</value>
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                <value>Common Stock</value>
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                <natureOfOwnership>
                    <value>by: Vann A. Avedisian Trust</value>
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                    <value>1728</value>
                </sharesOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By: Armen G. Avedisian Trust</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
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                </sharesOwnedFollowingTransaction>
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                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>by: Daughter</value>
                </natureOfOwnership>
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        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
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                    <value>by: Son</value>
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            <securityTitle>
                <value>Common Stock</value>
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    <footnotes>
        <footnote id="F1">On August 11, 2014, Concorde Holdings IX, LLC (&quot;Concorde&quot;) distributed 25,813 of the shares held by it to its members without the payment of any consideration, including to various trusts controlled by the reporting person as reflected on this Form 4.</footnote>
        <footnote id="F2">Includes 1,050,759 shares held by Oxford Blackpoint Venture Partners VII, LLC (&quot;Oxford Blackpoint&quot;) and 154,873 shares held by Concorde. Oxford Blackpoint is an investment fund managed by Oxford Capital Partners, Inc. (&quot;Oxford Capital&quot;). Mr. Avedisian is co-owner of Oxford Capital and co-owner of Concorde.  Accordingly, Mr. Avedisian may be deemed to share power to vote and dispose of shares owned directly by such entities.  Mr. Avedisian disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein.</footnote>
        <footnote id="F3">Mr. Avedisian is the trustee of the Armen G. Avedisian Trust (the &quot;AGA Trust&quot;).  Accordingly, Mr. Avedisian may be deemed to have the power to vote and dispose of shares owned directly by the AGA Trust. Mr. Avedisian disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/Matthew J. Revord, Attorney-in-fact</signatureName>
        <signatureDate>2014-08-13</signatureDate>
    </ownerSignature>
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</DOCUMENT>
</SEC-DOCUMENT>
