v3.20.4

Segments | 9 Months Ended
--- | ---
Oct. 31, 2020
Segment Reporting [Abstract] |
Segments | NOTE 14. Segments The tables below (in thousands) reflect the operating results of the Company’s segments for the reported periods, consistent with the management and measurement system utilized within the Company. The two segments include (1) the Company’s Simply Mac retail stores, and (2) its Cooltech Distribution business. Substantially all segment sales are generated in the United States. Performance measurement of each segment is based on sales, gross profit and operating income (loss). The segments represent components of the Company for which separate financial information is available that is utilized on a regular basis by the Chief Operating Decision Maker (“CODM”) in determining how to allocate Company resources and evaluate performance. The CODM is a group of Company executives who comprise the management committee, consisting of the Company’s Chief Executive Officer and its Chief Financial Officer.
|  | Retail Stores |  |  | Cooltech Distribution |  |  | Total Segments |
13 weeks ended October 31, 2020: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 16,923 |  |  | $ | — |  |  | $ | 16,923 |
Gross profit |  | $ | 4,845 |  |  | $ | — |  |  | $ | 4,845 |
Operating loss |  | $ | (880 | ) |  | $ | (11 | ) |  | $ | (891 | )
Three months ended September 30, 2019: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 3,691 |  |  | $ | 452 |  |  | $ | 4,143 |
Gross profit |  | $ | 1,024 |  |  | $ | 53 |  |  | $ | 1,077 |
Operating loss |  | $ | (500 | ) |  | $ | (225 | ) |  | $ | (725 | )
39 weeks ended October 31, 2020: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 48,378 |  |  | $ | 138 |  |  | $ | 48,516 |
Gross profit |  | $ | 13,848 |  |  | $ | 21 |  |  | $ | 13,869 |
Operating loss |  | $ | (2,008 | ) |  | $ | (272 | ) |  | $ | (2,280 | )
Nine months ended September 30, 2019: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 6,691 |  |  | $ | 1,907 |  |  | $ | 8,598 |
Gross profit |  | $ | 1,670 |  |  | $ | 47 |  |  | $ | 1,717 |
Operating loss |  | $ | (1,321 | ) |  | $ | (922 | ) |  | $ | (2,243 | )
Transition Period January 1 to February 1, 2020: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 5,281 |  |  | $ | 4 |  |  | $ | 5,285 |
Gross profit |  | $ | 1,498 |  |  | $ | 10 |  |  | $ | 1,508 |
Operating loss |  | $ | (615 | ) |  | $ | (101 | ) |  | $ | (716 | )
Reconciliation of Operating Loss to Simply, Inc. as Reported: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  | 3rd Fiscal Quarter |  |  | Year-to-Date |  |  |  |  |
|  | 13 Weeks Ended October 31, 2020 |  |  | Three Months Ended September 30, 2019 |  |  | 39 Weeks Ended October 31, 2020 |  |  | Nine Months Ended September 30, 2019 |  |  | Transition Period January 1 to February 1, 2020 |
Operating loss: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Total reportable segments |  | $ | (891 | ) |  | $ | (725 | ) |  | $ | (2,280 | ) |  | $ | (2,243 | ) |  | $ | (716 | )
Unallocated expenses |  |  | (737 | ) |  |  | (1,158 | ) |  |  | (3,901 | ) |  |  | (6,498 | ) |  |  | (134 | )
Total consolidated operating loss |  | $ | (1,628 | ) |  | $ | (1,883 | ) |  | $ | (6,181 | ) |  | $ | (8,741 | ) |  | $ | (850 | )

X
- References No definition available. + Details
Name: | us-gaap_SegmentReportingAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
Name: | us-gaap_SegmentReportingDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration