v3.20.4
Segments
9 Months Ended
Oct. 31, 2020
Segment Reporting [Abstract]  
Segments

NOTE 14.  Segments

The tables below (in thousands) reflect the operating results of the Company’s segments for the reported periods, consistent with the management and measurement system utilized within the Company.  The two segments include (1) the Company’s Simply Mac retail stores, and (2) its Cooltech Distribution business. Substantially all segment sales are generated in the United States.  Performance measurement of each segment is based on sales, gross profit and operating income (loss).  The segments represent components of the Company for which separate financial information is available that is utilized on a regular basis by the Chief Operating Decision Maker (“CODM”) in determining how to allocate Company resources and evaluate performance.  The CODM is a group of Company executives who comprise the management committee, consisting of the Company’s Chief Executive Officer and its Chief Financial Officer.  

  

 

 

Retail Stores

 

 

Cooltech

Distribution

 

 

Total

Segments

 

13 weeks ended October 31, 2020:

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

$

16,923

 

 

$

 

 

$

16,923

 

Gross profit

 

$

4,845

 

 

$

 

 

$

4,845

 

Operating loss

 

$

(880

)

 

$

(11

)

 

$

(891

)

 

 

 

 

 

 

 

 

 

 

 

 

 

Three months ended September 30, 2019:

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

$

3,691

 

 

$

452

 

 

$

4,143

 

Gross profit

 

$

1,024

 

 

$

53

 

 

$

1,077

 

Operating loss

 

$

(500

)

 

$

(225

)

 

$

(725

)

 

 

 

 

 

 

 

 

 

 

 

 

 

39 weeks ended October 31, 2020:

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

$

48,378

 

 

$

138

 

 

$

48,516

 

Gross profit

 

$

13,848

 

 

$

21

 

 

$

13,869

 

Operating loss

 

$

(2,008

)

 

$

(272

)

 

$

(2,280

)

 

 

 

 

 

 

 

 

 

 

 

 

 

Nine months ended September 30, 2019:

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

$

6,691

 

 

$

1,907

 

 

$

8,598

 

Gross profit

 

$

1,670

 

 

$

47

 

 

$

1,717

 

Operating loss

 

$

(1,321

)

 

$

(922

)

 

$

(2,243

)

 

 

 

 

 

 

 

 

 

 

 

 

 

Transition Period January 1 to February 1, 2020:

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

$

5,281

 

 

$

4

 

 

$

5,285

 

Gross profit

 

$

1,498

 

 

$

10

 

 

$

1,508

 

Operating loss

 

$

(615

)

 

$

(101

)

 

$

(716

)

 

 

Reconciliation of Operating Loss to Simply, Inc. as Reported:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3rd Fiscal Quarter

 

 

Year-to-Date

 

 

 

 

 

 

 

13 Weeks Ended October 31, 2020

 

 

Three Months Ended September 30, 2019

 

 

39 Weeks Ended October 31, 2020

 

 

Nine Months Ended September 30, 2019

 

 

Transition Period January 1 to February 1, 2020

 

Operating loss:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total reportable segments

 

$

(891

)

 

$

(725

)

 

$

(2,280

)

 

$

(2,243

)

 

$

(716

)

Unallocated expenses

 

 

(737

)

 

 

(1,158

)

 

 

(3,901

)

 

 

(6,498

)

 

 

(134

)

Total consolidated operating loss

 

$

(1,628

)

 

$

(1,883

)

 

$

(6,181

)

 

$

(8,741

)

 

$

(850

)