| Segments |
NOTE 14. Segments
The tables below (in thousands) reflect the operating results of the Company’s segments for the reported periods, consistent with the management and measurement system utilized within the Company. The two segments include (1) the Company’s Simply Mac retail stores, and (2) its Cooltech Distribution business. Substantially all segment sales are generated in the United States. Performance measurement of each segment is based on sales, gross profit and operating income (loss). The segments represent components of the Company for which separate financial information is available that is utilized on a regular basis by the Chief Operating Decision Maker (“CODM”) in determining how to allocate Company resources and evaluate performance. The CODM is a group of Company executives who comprise the management committee, consisting of the Company’s Chief Executive Officer and its Chief Financial Officer.
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Retail Stores |
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Cooltech
Distribution |
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Total
Segments |
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13 weeks ended October 31, 2020: |
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|
|
|
|
|
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|
Net sales |
|
$ |
16,923 |
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|
$ |
— |
|
|
$ |
16,923 |
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|
Gross profit |
|
$ |
4,845 |
|
|
$ |
— |
|
|
$ |
4,845 |
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|
Operating loss |
|
$ |
(880 |
) |
|
$ |
(11 |
) |
|
$ |
(891 |
) |
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|
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|
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|
|
|
|
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Three months ended September 30, 2019: |
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|
|
|
|
|
|
|
|
|
|
Net sales |
|
$ |
3,691 |
|
|
$ |
452 |
|
|
$ |
4,143 |
|
|
Gross profit |
|
$ |
1,024 |
|
|
$ |
53 |
|
|
$ |
1,077 |
|
|
Operating loss |
|
$ |
(500 |
) |
|
$ |
(225 |
) |
|
$ |
(725 |
) |
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|
|
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|
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|
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39 weeks ended October 31, 2020: |
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|
|
|
|
|
|
|
|
|
|
Net sales |
|
$ |
48,378 |
|
|
$ |
138 |
|
|
$ |
48,516 |
|
|
Gross profit |
|
$ |
13,848 |
|
|
$ |
21 |
|
|
$ |
13,869 |
|
|
Operating loss |
|
$ |
(2,008 |
) |
|
$ |
(272 |
) |
|
$ |
(2,280 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Nine months ended September 30, 2019: |
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|
|
|
|
|
|
|
|
|
|
|
|
Net sales |
|
$ |
6,691 |
|
|
$ |
1,907 |
|
|
$ |
8,598 |
|
|
Gross profit |
|
$ |
1,670 |
|
|
$ |
47 |
|
|
$ |
1,717 |
|
|
Operating loss |
|
$ |
(1,321 |
) |
|
$ |
(922 |
) |
|
$ |
(2,243 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Transition Period January 1 to February 1, 2020: |
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|
|
|
|
|
|
|
|
|
|
|
|
Net sales |
|
$ |
5,281 |
|
|
$ |
4 |
|
|
$ |
5,285 |
|
|
Gross profit |
|
$ |
1,498 |
|
|
$ |
10 |
|
|
$ |
1,508 |
|
|
Operating loss |
|
$ |
(615 |
) |
|
$ |
(101 |
) |
|
$ |
(716 |
) |
|
Reconciliation of Operating Loss to Simply, Inc. as Reported: |
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|
|
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|
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|
|
|
|
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|
|
|
|
|
|
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|
3rd Fiscal Quarter |
|
|
Year-to-Date |
|
|
|
|
|
|
|
|
13 Weeks Ended October 31, 2020 |
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|
Three Months Ended September 30, 2019 |
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|
39 Weeks Ended October 31, 2020 |
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|
Nine Months Ended September 30, 2019 |
|
|
Transition Period January 1 to February 1, 2020 |
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|
Operating loss: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total reportable segments |
|
$ |
(891 |
) |
|
$ |
(725 |
) |
|
$ |
(2,280 |
) |
|
$ |
(2,243 |
) |
|
$ |
(716 |
) |
|
Unallocated expenses |
|
|
(737 |
) |
|
|
(1,158 |
) |
|
|
(3,901 |
) |
|
|
(6,498 |
) |
|
|
(134 |
) |
|
Total consolidated operating loss |
|
$ |
(1,628 |
) |
|
$ |
(1,883 |
) |
|
$ |
(6,181 |
) |
|
$ |
(8,741 |
) |
|
$ |
(850 |
) |
|
|
|
|
|
|
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