<SUBMISSION>
<ACCESSION-NUMBER>0001567619-21-000689
<TYPE>4/A
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20180913
<FILING-DATE>20210106
<DATE-OF-FILING-DATE-CHANGE>20210106
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>VOIGT REINIER
<CIK>0001733837
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4/A
<ACT>34
<FILE-NUMBER>001-32217
<FILM-NUMBER>21512875
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>48 NW 25TH STREET
<CITY>MIAMI
<STATE>FL
<ZIP>33127
</MAIL-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>Simply, Inc.
<CIK>0001274032
<ASSIGNED-SIC>5065
<IRS-NUMBER>330599368
<STATE-OF-INCORPORATION>MD
<FISCAL-YEAR-END>0130
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>2001 NW 84TH AVENUE
<CITY>MIAMI
<STATE>FL
<ZIP>33122
<PHONE>786-254-6709
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>2001 NW 84TH AVENUE
<CITY>MIAMI
<STATE>FL
<ZIP>33122
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>Cool Holdings, Inc.
<DATE-CHANGED>20180615
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>InfoSonics Corp
<DATE-CHANGED>20170925
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>INFOSONICS Corp
<DATE-CHANGED>20130401
</FORMER-COMPANY>
</ISSUER>
<DOCUMENT>
<TYPE>4/A
<SEQUENCE>1
<FILENAME>doc1.xml
<DESCRIPTION>FORM 4/A
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4/A</documentType>

    <periodOfReport>2018-09-13</periodOfReport>

    <dateOfOriginalSubmission>2018-09-17</dateOfOriginalSubmission>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001274032</issuerCik>
        <issuerName>Simply, Inc.</issuerName>
        <issuerTradingSymbol>AWSM</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001733837</rptOwnerCik>
            <rptOwnerName>VOIGT REINIER</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O COOL HOLDINGS, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>48 NW 25TH STREET</rptOwnerStreet2>
            <rptOwnerCity>MIAMI</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>33127</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Operating Officer</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2018-09-13</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>31869</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>3.53</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>31869</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                    <footnoteId id="F1"/>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Voigt Consultancy, Inc.</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Voigt Consultancy, Inc. is a corporation wholly owned by the reporting person.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Vernon A. LoForti as attorney-in-fact for Reinier Voigt</signatureName>
        <signatureDate>2021-01-06</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
