<SUBMISSION>
<ACCESSION-NUMBER>0001567619-21-019279
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20211101
<FILING-DATE>20211103
<DATE-OF-FILING-DATE-CHANGE>20211103
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>LOFORTI VERNON A
<CIK>0001192688
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>001-32217
<FILM-NUMBER>211376384
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>4350 EXECUTIVE DRIVE, SUITE 100
<CITY>SAN DIEGO
<STATE>CA
<ZIP>92121
</MAIL-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>Simply, Inc.
<CIK>0001274032
<ASSIGNED-SIC>5065
<IRS-NUMBER>330599368
<STATE-OF-INCORPORATION>MD
<FISCAL-YEAR-END>0129
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>2001 NW 84TH AVENUE
<CITY>MIAMI
<STATE>FL
<ZIP>33122
<PHONE>786-254-6709
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>2001 NW 84TH AVENUE
<CITY>MIAMI
<STATE>FL
<ZIP>33122
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>Cool Holdings, Inc.
<DATE-CHANGED>20180615
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>InfoSonics Corp
<DATE-CHANGED>20170925
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>INFOSONICS Corp
<DATE-CHANGED>20130401
</FORMER-COMPANY>
</ISSUER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc1.xml
<DESCRIPTION>FORM 4
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2021-11-01</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001274032</issuerCik>
        <issuerName>Simply, Inc.</issuerName>
        <issuerTradingSymbol>SIMP</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001192688</rptOwnerCik>
            <rptOwnerName>LOFORTI VERNON A</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O SIMPLY, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>2001 NW 84TH AVENUE</rptOwnerStreet2>
            <rptOwnerCity>MIAMI</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>33122</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Sr VP and CFO</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable></nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option (Right to Buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>2.53</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2021-11-01</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>175000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2026-11-02</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>175000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>175000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">The options were granted on November 1, 2021, and vest as follows:  43,750 options vest on each of November 1, 2021, February 1, 2022, May 1, 2022, and August 1, 2022.  If the reporting person's relationship with the Issuer is terminated, the options will expire one (1) year from the termination date.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Vernon A. LoForti</signatureName>
        <signatureDate>2021-11-03</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
