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Goodwill and Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract] |
Summary Of Changes In Goodwill |
(in thousands) |  | Sales |  |  | Marketing |  |  | Total |
Gross carrying amount as of December 31, 2019 |  | $ | 2,090,340 |  |  | $ | 678,356 |  |  | $ | 2,768,696 |
Accumulated impairment charge (1) |  |  | (652,000 | ) |  |  | — |  |  |  | (652,000 | )
Balance at December 31, 2019 |  | $ | 1,438,340 |  |  | $ | 678,356 |  |  | $ | 2,116,696 |
Acquisitions |  |  | 20,788 |  |  |  | 22,605 |  |  |  | 43,393 |
Foreign exchange translation effects |  |  | 3,250 |  |  |  | — |  |  |  | 3,250 |
Balance at December 31, 2020 |  | $ | 1,462,378 |  |  | $ | 700,961 |  |  | $ | 2,163,339 |
(in thousands) |  | Sales |  |  | Marketing |  |  | Total |
Gross carrying amount as of December 31, 2018 |  | $ | 2,085,684 |  |  | $ | 672,683 |  |  | $ | 2,758,367 |
Accumulated impairment charge (1) |  |  | (652,000 | ) |  |  | — |  |  |  | (652,000 | )
Balance at December 31, 2018 |  | $ | 1,433,684 |  |  | $ | 672,683 |  |  | $ | 2,106,367 |
Acquisitions |  |  | 2,948 |  |  |  | 4,403 |  |  |  | 7,351 |
Foreign exchange translation effects |  |  | (418 | ) |  |  | 1,270 |  |  |  | 852 |
Foreign exchange translation effects |  |  | 2,126 |  |  |  | — |  |  |  | 2,126 |
Balance at December 31, 2019 |  | $ | 1,438,340 |  |  | $ | 678,356 |  |  | $ | 2,116,696 |
Summary Of Intangible Assets |
|  |  |  |  | December 31, 2020 |
(in thousands) |  | Weighted Average Useful Life |  |  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Accumulated Impairment Charges |  |  | Net Carrying Value |
Finite-lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Client relationships |  |  | 14 years |  |  | $ | 2,455,360 |  |  | $ | 977,140 |  |  | $ | — |  |  | $ | 1,478,220 |
Trade names |  |  | 8 years |  |  |  | 134,220 |  |  |  | 66,209 |  |  |  | — |  |  |  | 68,011 |
Developed technology |  |  | 5 years |  |  |  | 10,160 |  |  |  | 5,989 |  |  |  | — |  |  |  | 4,171 |
Covenant not to compete |  |  | 5 years |  |  |  | 6,100 |  |  |  | 3,706 |  |  |  | — |  |  |  | 2,394 |
Total finite-lived intangible assets |  |  |  | 2,605,840 |  |  |  | 1,053,044 |  |  |  | — |  |  |  | 1,552,796 |
Indefinite-lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Trade names |  |  |  |  |  |  | 1,480,000 |  |  |  | — |  |  |  | 580,000 |  |  |  | 900,000 |
Total other intangible assets |  |  |  |  |  | $ | 4,085,840 |  |  | $ | 1,053,044 |  |  | $ | 580,000 |  |  | $ | 2,452,796 |
|  |  |  |  | December 31, 2019 |
(in thousands) |  | Weighted Average Useful Life |  |  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Accumulated Impairment Charges |  |  | Net Carrying Value |
Finite-lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Client relationships |  |  | 14 years |  |  | $ | 2,408,573 |  |  | $ | 798,153 |  |  | $ | — |  |  | $ | 1,610,420 |
Trade names |  |  | 8 years |  |  |  | 132,844 |  |  |  | 52,485 |  |  |  | — |  |  |  | 80,359 |
Developed technology |  |  | 5 years |  |  |  | 10,160 |  |  |  | 3,957 |  |  |  | — |  |  |  | 6,203 |
Covenant not to compete |  |  | 5 years |  |  |  | 6,100 |  |  |  | 2,486 |  |  |  | — |  |  |  | 3,614 |
Total finite-lived intangible assets |  |  |  |  |  |  | 2,557,677 |  |  |  | 857,081 |  |  |  | — |  |  |  | 1,700,596 |
Indefinite-lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Trade names |  |  |  |  |  |  | 1,480,000 |  |  |  | — |  |  |  | 580,000 |  |  |  | 900,000 |
Total other intangible assets |  |  |  |  |  | $ | 4,037,677 |  |  | $ | 857,081 |  |  | $ | 580,000 |  |  | $ | 2,600,596 |
Summary Of Estimated Future Amortization Expenses Of Intangible Assets |
(in thousands) |  |  |
2021 |  | $ | 195,704 |
2022 |  |  | 193,094 |
2023 |  |  | 189,512 |
2024 |  |  | 188,549 |
2025 |  |  | 183,401 |
Thereafter |  |  | 602,536 |
Total amortization expense |  | $ | 1,552,796 |

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