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Segments and Geographic Information
 12 Months Ended
Dec. 31, 2020
Segment Reporting [Abstract]  
Segments and Geographic Information
16. Segments and Geographic Information
The Company’s operations are organized into two reportable segments: sales and marketing. The operating segments reported below are the segments of the Company for which separate financial information is available and for which segment results are evaluated regularly by the chief operating decision maker (the chief executive officer) in deciding how to allocate resources and in assessing performance. Through the Company’s sales segment, the Company serves as a strategic intermediary between consumer goods manufacturers and retailer partners and performs critical merchandizing services on behalf of both consumer goods manufacturers and retail partners. Through the Company’s marketing segment, the Company develops and executes marketing programs for manufacturers and retailers. These reportable segments are organized by the types of services provided, similar economic characteristics, and how the Company manages its business. The assets and liabilities of the Company are managed centrally and are reported internally in the same manner as the consolidated financial statements; therefore, no additional information is produced or included herein. The Company and its chief operating decision maker evaluate performance based on revenues and operating income.
 
(in thousands)
  
Sales
   
Marketing
   
Total
 
Year Ended December 31, 2020
               
Revenues
  $2,060,593   $1,095,078   $3,155,671 
Depreciation and amortization
  $171,569   $67,029   $238,598 
Operating income
  $63,305   $3,701   $67,006 
Year Ended December 31, 2019
               
Revenues
  $1,954,705   $1,830,358   $3,785,063 
Depreciation and amortization
  $161,563   $71,010   $232,573 
Operating income
  $127,961   $85,713   $213,674 
Year Ended December 31, 2018
               
Revenues
  $1,857,004   $1,850,624   $3,707,628 
Depreciation and amortization
  $157,098   $68,135   $225,233 
Operating loss
  $(1,072,702)   $(17,212)   $(1,089,914) 
Revenues and long-lived assets by services provided in geographic region are as follows:
 
   
Year Ended December 31,
 
(in thousands)
  
2020
   
2019
   
2018
 
Revenues
               
North America
  $2,791,282   $3,324,019   $3,257,937 
International
   363,433    461,044    449,691 
   
 
 
   
 
 
   
 
 
 
Total revenues
  $3,154,715   $3,785,063   $3,707,628 
   
 
 
   
 
 
   
 
 
 
 
   
December 31,
 
(in thousands)
  
2020
   
2019
 
Long-Lived Assets
          
North America
  $72,722   $107,940 
International
   7,294    6,750 
   
 
 
   
 
 
 
Total long-lived assets
  $80,016   $114,690 
   
 
 
   
 
 
 
The classification “North America” is primarily comprised of the Company’s U.S. and Canadian operations and the classification “International” primarily includes the Company’s operation in the U.K., Germany, the Netherlands and Japan.
Revenues by location of services provided in the U.S. were $2.7 billion
,
 
$3.1 billion,
and $3.0 billion during the years ended December 31, 2020, 2019, and 2018, respectively.