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Acquisitions (Tables)

12 Months Ended

Dec. 31, 2020

Business Acquisition [Line Items]

Schedule of Supplemental Information on an Unaudited Pro Forma Basis

Supplemental information on a pro forma basis, presented as if the acquisitions executed during the period from January 1, 2018 to March 16, 2021 had been consummated as of the beginning of the comparative prior period, is as follows: 

		Twelve Months Ended December 31,
(in thousands, except per share data)		2020				2019				2018
Total revenues		$	3,181,224			$	3,869,643			$	3,772,569
Net loss attributable to stockholders of Advantage Solutions Inc.		$	(156,145	)		$	(12,696	)		$	(1,152,738	)
Basic and diluted net loss per common share		$	(0.70	)		$	(0.06	)		$	(5.66	)

2020 Acquisitions

Business Acquisition [Line Items]

Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions

The preliminary fair values of the identifiable assets and liabilities of the acquisitions completed during the year ended December 31, 2020, at the respective acquisition dates, are as follows:

(in thousands)
Consideration:
Cash		$	68,057
Holdbacks			5,260
Fair value of contingent consideration			14,766
Total consideration		$	88,083
Recognized amounts of identifiable assets acquired and liabilities assumed:
Assets
Accounts receivable		$	3,542
Other assets			2,936
Property and equipment			321
Identifiable intangible assets			42,460
Total assets			49,259
Liabilities
Total liabilities			4,569
Total identifiable net assets			44,690
Goodwill arising from acquisitions		$	43,393

Schedule of Fair Value and Estimated Useful Lives of Intangible Assets Acquired

The identifiable intangible assets are being amortized on a straight-line basis over their estimated useful lives. The preliminary fair value and estimated useful lives of the intangible assets acquired are as follows:

(in thousands)		Amount				Weighted  Average Useful Life
Client relationships		$	42,460				6 years

2019 Acquisitions

Business Acquisition [Line Items]

Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions

The fair values of the identifiable assets and liabilities of the acquisitions completed during the year ended December 31, 2019, at the respective acquisition dates, are as follows:

(in thousands)
Consideration:
Cash		$	10,582
Holdbacks			915
Fair value of contingent consideration			2,519
Total consideration		$	14,016
Recognized amounts of identifiable assets acquired and liabilities assumed:
Assets
Accounts receivable		$	6,853
Other assets			1,390
Identifiable intangible assets			10,400
Total assets			18,643
Liabilities
Accounts payable			2,138
Accrued compensation and benefits			2,478
Deferred revenue			1,258
Long-term debt			1,009
Deferred income tax liabilities			2,334
Noncontrolling interest and other liabilities			2,761
Total liabilities and noncontrolling interest			11,978
Total identifiable net assets			6,665
Goodwill arising from acquisitions		$	7,351

Schedule of Fair Value and Estimated Useful Lives of Intangible Assets Acquired

(in thousands)		Amount				Weighted Average Useful Life
Client relationships		$	7,562				10 years
Trade names			2,838				5 years
Total identifiable intangible assets		$	10,400

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