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Pay vs Performance Disclosure - USD ($) | 1 Months Ended | 3 Months Ended | 9 Months Ended | 11 Months Ended | 12 Months Ended
--- | --- | --- | --- | --- | ---
Feb. 01, 2023 | Apr. 01, 2022 | Jan. 16, 2023 | Dec. 31, 2023 | Dec. 31, 2024 | Dec. 31, 2023 | Dec. 31, 2022 | Dec. 31, 2021 | Dec. 31, 2020
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure, Table |  |  |  |  | Pay Versus Performance The following table sets forth information concerning the compensation of our Named Executive Officers for each of the fiscal years ended December 31, 2020, 2021, 2022, 2023, and 2024 and our financial performance for each such fiscal year:
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | Value of Initial Fixed $100 Investment Based on: |  |  |  |  |
Year | Summary Compensation Table Total for PEO (David Peacock) ($) |  | Summary Compensation Table Total for PEO (Jill Griffin) ($) |  | Summary Compensation Table Total for PEO (Tanya Domier) ($) |  | Compensation Actually Paid to PEO (David Peacock) ($)(1)(4) |  | Compensation Actually Paid to PEO (Jill Griffin) ($)(2)(4) |  | Compensation Actually Paid to PEO (Tanya Domier) ($)(3)(4) |  | Average Summary Compensation Table Total for Non-PEO NEOs ($) |  | Average Compensation Actually Paid to Non-PEO NEOs ($) |  | Total Shareholder Return ($)(5) |  | Peer Group Total Shareholder Return ($)(5) |  | Net (Loss) Income ($ in thousands) |  | Adjusted EBITDA from Continuing and Discontinued Operations(6) ($ in thousands) |
2024 |  | 6,321,775 |  |  | — |  |  | — |  |  | (4,321,670 | ) |  | — |  |  | — |  |  | 1,890,455 |  |  | (540,431 | ) |  | 31 |  |  | 127 |  |  | (324,770 | ) |  | 374,373 |
2023 |  | 15,780,735 |  |  | 2,570,265 |  |  | 653,997 |  |  | 24,446,629 |  |  | 1,303,890 |  |  | 479,509 |  |  | 2,317,434 |  |  | 3,606,125 |  |  | 38 |  |  | 115 |  |  | (60,382 | ) |  | 424,282 |
2022 |  | — |  |  | 7,540,376 |  |  | 7,605,766 |  |  | — |  |  | 6,697,920 |  |  | (717,974 | ) |  | 4,905,643 |  |  | 1,690,808 |  |  | 22 |  |  | 119 |  |  | (1,377,302 | ) |  | 435,985 |
2021 |  | — |  |  | 6,626,971 |  |  | 10,330,444 |  |  | — |  |  | — |  |  | 6,176,582 |  |  | 5,791,592 |  |  | 3,533,727 |  |  | 84 |  |  | 123 |  |  | 57,549 |  |  | 521,178 |
2020 |  | — |  |  | — |  |  | 14,074,523 |  |  | — |  |  | — |  |  | 14,074,523 |  |  | 6,834,475 |  |  | 6,555,725 |  |  | 139 |  |  | 108 |  |  | (175,070 | ) |  | 487,175 |
(1) David Peacock has served as Chief Executive Officer of the Company since February 1, 2023. (2) Jill Griffin served as Chief Executive Officer of the Company from the period between April 1, 2022 and January 16, 2023. (3) Tanya Domier resigned as Chief Executive Officer of the Company, and was appointed Executive Chair, on April 1, 2022. In addition, Ms. Domier served as interim Principal Executive Officer during the period between January 16, 2023 and February 1, 2023. (4) Amounts represent compensation actually paid to our PEO and the average compensation actually paid to our remaining Named Executive Officers for the relevant fiscal year, as determined under SEC rules (and described below), which includes the individuals indicated in the table below for each fiscal year:
Year | PEO | Non‑PEO NEOs
2024 | David Peacock | Christopher Growe, Jack Pestello, Michael Taylor, Andrea Young
2023 | David Peacock, Jill Griffin and Tanya Domier | Christopher Growe, Jack Pestello, Michael Taylor, Andrea Young, and Brian Stevens
2022 | Jill Griffin and Tanya Domier | Brian Stevens
2021 | Tanya Domier | Jill Griffin and Brian Stevens
2020 | Tanya Domier | Jill Griffin and Brian Stevens
The amounts reported in the “Compensation Actually Paid to PEO” and “Average Compensation Actually Paid to Non‑PEO NEOs” columns do not reflect the actual compensation paid to or realized by our PEOs or our non‑PEO NEOs during each applicable year. The calculation of compensation actually paid for purposes of this table includes point‑in‑time fair values of stock awards and these values will fluctuate based on our stock price, various accounting valuation assumptions and projected performance related to our performance awards. See the Summary Compensation Table for certain other compensation of our PEOs and our non‑PEO NEOs for each applicable fiscal year and the Options Exercised and Stock Vested table for the value realized by each of them upon the vesting of stock awards during 2024. Compensation actually paid to our Named Executive Officers represents the “Total” compensation reported in the Summary Compensation Table for the applicable fiscal year, as adjusted as follows:
|  | 2024 |
Adjustments |  | PEO (David Peacock) |  |  | Average Non-PEO NEOs |
Deduction for Amounts Reported under the “Stock Awards” and “Option Awards” Columns in the Summary Compensation Table for Applicable FY |  | $ | (4,439,998 | ) |  | $ | (1,050,496 | )
Increase based on ASC 718 Fair Value of Awards Granted during Applicable FY that Remain Unvested as of Applicable FY End, determined as of Applicable FY End |  |  | (2,230,812 | ) |  |  | (467,023 | )
Increase based on ASC 718 Fair Value of Awards Granted during Applicable FY that Vested during Applicable FY, determined as of Vesting Date |  |  | — |  |  |  | — |
Increase/deduction for Awards Granted during Prior FY that were Outstanding and Unvested as of Applicable FY End, determined based on change in ASC 718 Fair Value from Prior FY End to Applicable FY End |  |  | (4,114,144 | ) |  |  | (850,664 | )
Increase/deduction for Awards Granted during Prior FY that Vested During Applicable FY, determined based on change in ASC 718 Fair Value from Prior FY End to Vesting Date |  |  | 141,509 |  |  |  | (62,703 | )
Deduction of ASC 718 Fair Value of Awards Granted during Prior FY that were Forfeited during Applicable FY, determined as of Prior FY End |  |  | — |  |  |  | — |
Increase based on Dividends or Other Earnings Paid during Applicable FY prior to Vesting Date |  |  | — |  |  |  | — |
Increase based on Incremental Fair Value of Options/SARs Modified during Applicable FY |  |  | — |  |  |  | — |
TOTAL ADJUSTMENTS |  | $ | (10,643,445 | ) |  | $ | (2,430,886 | )
Fair value or change in fair value, as applicable, of equity awards in the “Compensation Actually Paid” columns was determined by reference to (i) for RSU awards, the closing price per share on the applicable year‑end date(s) or, in the case of vesting dates, the closing price per share on the applicable vesting date(s); (ii) for PSU awards, the same valuation methodology as RSU awards above except that the year‑end values are multiplied by the probability of achievement of the applicable performance objective as of the applicable date; and (iii) for stock options, a Black Scholes value as of the applicable year‑end or vesting date(s), determined based on the same methodology as used to determine grant date fair value but using the closing stock price on the applicable revaluation date as the current market price and with an expected life set equal to the remaining life of the award in the case of underwater stock options and, in the case of in the money options, an expected life equal to the original ratio of expected life relative to the ten year contractual life multiplied times the remaining life as of the applicable revaluation date, and in all cases based on volatility and risk free rates determined as of the revaluation date based on the expected life period and based on an expected dividend rate of 0%. For additional information on the assumptions used to calculate the valuation of the awards, see the Notes to Consolidated Financial Statements in our Annual Report on Form 10‑K for the fiscal year ended December 31, 2024 and prior fiscal years. (5) For the relevant fiscal year, represents the cumulative total shareholder return (“TSR”) on our Class A common stock and the cumulative TSR (the “Peer Group TSR”) of the S&P Consumer Staples Select Sector Index (the “Peer Group”) through December 31, 2020, 2021, 2022, 2023, and 2024. The table assumes $100 was invested at the market close on October 29, 2020, which was the first day our Class A common stock began trading. Data for the Peer Group TSR assumes reinvestment of dividends. (6) The Company selected Adjusted EBITDA from Continuing and Discontinued Operations as the company‑selected measure for the pay versus performance disclosure, as it represents the most important financial performance measure used to link compensation actually paid to the PEO(s) and the remaining Named Executive Officers. See Annex A in this proxy statement for a reconciliation of Adjusted EBITDA from Continuing and Discontinued Operations, a non‑GAAP measure, to the most directly comparable GAAP measure. |  |  |  |
Company Selected Measure Name |  |  |  |  | Adjusted EBITDA from Continuing and Discontinued Operations |  |  |  |
Named Executive Officers, Footnote |  |  |  |  | (1) David Peacock has served as Chief Executive Officer of the Company since February 1, 2023. (2) Jill Griffin served as Chief Executive Officer of the Company from the period between April 1, 2022 and January 16, 2023. (3) Tanya Domier resigned as Chief Executive Officer of the Company, and was appointed Executive Chair, on April 1, 2022. In addition, Ms. Domier served as interim Principal Executive Officer during the period between January 16, 2023 and February 1, 2023. (4) Amounts represent compensation actually paid to our PEO and the average compensation actually paid to our remaining Named Executive Officers for the relevant fiscal year, as determined under SEC rules (and described below), which includes the individuals indicated in the table below for each fiscal year:
Year | PEO | Non‑PEO NEOs
2024 | David Peacock | Christopher Growe, Jack Pestello, Michael Taylor, Andrea Young
2023 | David Peacock, Jill Griffin and Tanya Domier | Christopher Growe, Jack Pestello, Michael Taylor, Andrea Young, and Brian Stevens
2022 | Jill Griffin and Tanya Domier | Brian Stevens
2021 | Tanya Domier | Jill Griffin and Brian Stevens
2020 | Tanya Domier | Jill Griffin and Brian Stevens
Peer Group Issuers, Footnote |  |  |  |  | For the relevant fiscal year, represents the cumulative total shareholder return (“TSR”) on our Class A common stock and the cumulative TSR (the “Peer Group TSR”) of the S&P Consumer Staples Select Sector Index (the “Peer Group”) through December 31, 2020, 2021, 2022, 2023, and 2024. |  |  |  |
Adjustment To PEO Compensation, Footnote |  |  |  |  | Compensation actually paid to our Named Executive Officers represents the “Total” compensation reported in the Summary Compensation Table for the applicable fiscal year, as adjusted as follows:
|  | 2024 |
Adjustments |  | PEO (David Peacock) |  |  | Average Non-PEO NEOs |
Deduction for Amounts Reported under the “Stock Awards” and “Option Awards” Columns in the Summary Compensation Table for Applicable FY |  | $ | (4,439,998 | ) |  | $ | (1,050,496 | )
Increase based on ASC 718 Fair Value of Awards Granted during Applicable FY that Remain Unvested as of Applicable FY End, determined as of Applicable FY End |  |  | (2,230,812 | ) |  |  | (467,023 | )
Increase based on ASC 718 Fair Value of Awards Granted during Applicable FY that Vested during Applicable FY, determined as of Vesting Date |  |  | — |  |  |  | — |
Increase/deduction for Awards Granted during Prior FY that were Outstanding and Unvested as of Applicable FY End, determined based on change in ASC 718 Fair Value from Prior FY End to Applicable FY End |  |  | (4,114,144 | ) |  |  | (850,664 | )
Increase/deduction for Awards Granted during Prior FY that Vested During Applicable FY, determined based on change in ASC 718 Fair Value from Prior FY End to Vesting Date |  |  | 141,509 |  |  |  | (62,703 | )
Deduction of ASC 718 Fair Value of Awards Granted during Prior FY that were Forfeited during Applicable FY, determined as of Prior FY End |  |  | — |  |  |  | — |
Increase based on Dividends or Other Earnings Paid during Applicable FY prior to Vesting Date |  |  | — |  |  |  | — |
Increase based on Incremental Fair Value of Options/SARs Modified during Applicable FY |  |  | — |  |  |  | — |
TOTAL ADJUSTMENTS |  | $ | (10,643,445 | ) |  | $ | (2,430,886 | )
Fair value or change in fair value, as applicable, of equity awards in the “Compensation Actually Paid” columns was determined by reference to (i) for RSU awards, the closing price per share on the applicable year‑end date(s) or, in the case of vesting dates, the closing price per share on the applicable vesting date(s); (ii) for PSU awards, the same valuation methodology as RSU awards above except that the year‑end values are multiplied by the probability of achievement of the applicable performance objective as of the applicable date; and (iii) for stock options, a Black Scholes value as of the applicable year‑end or vesting date(s), determined based on the same methodology as used to determine grant date fair value but using the closing stock price on the applicable revaluation date as the current market price and with an expected life set equal to the remaining life of the award in the case of underwater stock options and, in the case of in the money options, an expected life equal to the original ratio of expected life relative to the ten year contractual life multiplied times the remaining life as of the applicable revaluation date, and in all cases based on volatility and risk free rates determined as of the revaluation date based on the expected life period and based on an expected dividend rate of 0%. For additional information on the assumptions used to calculate the valuation of the awards, see the Notes to Consolidated Financial Statements in our Annual Report on Form 10‑K for the fiscal year ended December 31, 2024 and prior fiscal years. (5) For the relevant fiscal year, represents the cumulative total shareholder return (“TSR”) on our Class A common stock and the cumulative TSR (the “Peer Group TSR”) of the S&P Consumer Staples Select Sector Index (the “Peer Group”) through December 31, 2020, 2021, 2022, 2023, and 2024. The table assumes $100 was invested at the market close on October 29, 2020, which was the first day our Class A common stock began trading. Data for the Peer Group TSR assumes reinvestment of dividends. (6) The Company selected Adjusted EBITDA from Continuing and Discontinued Operations as the company‑selected measure for the pay versus performance disclosure, as it represents the most important financial performance measure used to link compensation actually paid to the PEO(s) and the remaining Named Executive Officers. See Annex A in this proxy statement for a reconciliation of Adjusted EBITDA from Continuing and Discontinued Operations, a non‑GAAP measure, to the most directly comparable GAAP measure. |  |  |  |
Non-PEO NEO Average Total Compensation Amount |  |  |  |  | $ 1,890,455 | $ 2,317,434 | $ 4,905,643 | $ 5,791,592 | $ 6,834,475
Non-PEO NEO Average Compensation Actually Paid Amount |  |  |  |  | $ (540,431) | 3,606,125 | 1,690,808 | 3,533,727 | 6,555,725
Compensation Actually Paid vs. Total Shareholder Return |  |  |  |  |  |  |  |  |
Compensation Actually Paid vs. Net Income |  |  |  |  |  |  |  |  |
Total Shareholder Return Vs Peer Group |  |  |  |  |  |  |  |  |
Tabular List, Table |  |  |  |  | We believe the following performance measures represent important financial performance measures used by us to link compensation actually paid to our Named Executive Officers for the fiscal year ended December 31, 2024: • Adjusted EBITDA from Continuing and Discontinued Operations (as adjusted for Impact of Transactions); • Incentive EBITDA; • ACE (as adjusted for Impact of Transactions); • Adjusted EBITDA Margin from Continuing and Discontinued Operations (as adjusted for Impact of Transactions); and • Relative TSR. |  |  |  |
Total Shareholder Return Amount |  |  |  |  | $ 31 | 38 | 22 | 84 | 139
Peer Group Total Shareholder Return Amount |  |  |  |  | 127 | 115 | 119 | 123 | 108
Net Income (Loss) |  |  |  |  | $ (324,770,000) | $ (60,382,000) | $ (1,377,302,000) | $ 57,549,000 | $ (175,070,000)
Company Selected Measure Amount |  |  |  |  | 374,373,000 | 424,282,000 | 435,985,000 | 521,178,000 | 487,175,000
PEO Name | Tanya Domier | Tanya Domier | Jill Griffin | David Peacock | David Peacock |  |  | Tanya Domier | Tanya Domier
Measure:: 1 |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Name |  |  |  |  | Adjusted EBITDA from Continuing and Discontinued Operations (as adjusted for Impact of Transactions) |  |  |  |
Measure:: 2 |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Name |  |  |  |  | Incentive EBITDA |  |  |  |
Measure:: 3 |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Name |  |  |  |  | ACE (as adjusted for Impact of Transactions) |  |  |  |
Measure:: 4 |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Name |  |  |  |  | Adjusted EBITDA Margin from Continuing and Discontinued Operations (as adjusted for Impact of Transactions) |  |  |  |
Measure:: 5 |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Name |  |  |  |  | Relative TSR |  |  |  |
David Peacock [Member] |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
PEO Total Compensation Amount |  |  |  |  | $ 6,321,775 | $ 15,780,735 | $ 0 | $ 0 | $ 0
PEO Actually Paid Compensation Amount |  |  |  |  | (4,321,670) | 24,446,629 | 0 | 0 | 0
Jill Griffin [Member] |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
PEO Total Compensation Amount |  |  |  |  | 0 | 2,570,265 | 7,540,376 | 6,626,971 | 0
PEO Actually Paid Compensation Amount |  |  |  |  | 0 | 1,303,890 | 6,697,920 | 0 | 0
Tanya Domier [Member] |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
PEO Total Compensation Amount |  |  |  |  | 0 | 653,997 | 7,605,766 | 10,330,444 | 14,074,523
PEO Actually Paid Compensation Amount |  |  |  |  | 0 | $ 479,509 | $ (717,974) | $ 6,176,582 | $ 14,074,523
PEO | David Peacock [Member] |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (10,643,445) |  |  |  |
PEO | David Peacock [Member] | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (4,439,998) |  |  |  |
PEO | David Peacock [Member] | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (2,230,812) |  |  |  |
PEO | David Peacock [Member] | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (4,114,144) |  |  |  |
PEO | David Peacock [Member] | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | 0 |  |  |  |
PEO | David Peacock [Member] | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | 141,509 |  |  |  |
PEO | David Peacock [Member] | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | 0 |  |  |  |
PEO | David Peacock [Member] | Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | 0 |  |  |  |
PEO | David Peacock [Member] | Increase based on Incremental Fair Value of Options/SARs Modified during Applicable FY [Member] |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | 0 |  |  |  |
Non-PEO NEO |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (2,430,886) |  |  |  |
Non-PEO NEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (1,050,496) |  |  |  |
Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (467,023) |  |  |  |
Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (850,664) |  |  |  |
Non-PEO NEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | 0 |  |  |  |
Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | (62,703) |  |  |  |
Non-PEO NEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | 0 |  |  |  |
Non-PEO NEO | Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | 0 |  |  |  |
Non-PEO NEO | Increase based on Incremental Fair Value of Options/SARs Modified during Applicable FY [Member] |  |  |  |  |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |  |  |  |  |
Adjustment to Compensation, Amount |  |  |  |  | $ 0 |  |  |  |

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