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Revenue and Operating Expenses
 12 Months Ended
Dec. 31, 2022
Revenue and Operating Expenses [Abstract]  
Revenue and operating expenses
26.Revenue and operating expenses

 

Revenue –

 

Revenue recognized in the 2022 was generated in Mexico and the United States, while the revenue recognized 2021 and 2020   was generated in Mexico.

 

A disaggregation revenue per product segments is as follows:

 

    2022   2021   2020 
Revenue by home organization products:                
Kitchen and food preservation   Ps.2,163,684    3,283,421    2,524,475 
Home solutions    1,272,272    2,319,156    1,452,096 
Bedroom    854,323    1,608,424    824,370 
Bathroom    749,161    1,217,927    840,080 
Laundry & Cleaning    691,272    826,188    825,874 
Tech & mobility    553,977    769,767    770,733 
Others    58,655    42,800    - 
Total revenue by home organization products    6,343,344    10,067,683    7,237,628 
                 
Revenue by beauty and personal care products:                
Fragrance    3,472,919    
-
    
-
 
Color    642,876    
-
    
-
 
Skin care    611,905    
-
    
-
 
Toiletries    321,806    
-
    
-
 
Others    114,699    
-
    
-
 
Total revenue of beauty and personal care products    5,164,205    
-
    
-
 
Total revenue of the Group   Ps.11,507,549    10,067,683    7,237,628 

 

As of December 31, 2022, December 31, 2021 and January 3, 2021, the Group did not identify significant costs to obtain/fulfill a contract that are required to be capitalized as an asset. Consequently, the Group did not perform any analysis in order to identify possible impairment losses. See note 6 about the expected credit loss model applicable to all financial assets measured at amortized cost.

 

Operating expenses –

 

Operating expenses by nature, for the periods of 2022, 2021 and 2020 are as follows:

 

    2022   2021   2020 
Promotions for the sales force   Ps.1,743,961    503,291    172,177 
Cost of personnel services and other employee benefits    1,502,030    621,519    564,213 
Distribution costs    473,516    463,762    331,023 
Sales catalog    445,753    417,522    289,170 
Depreciation and amortization    287,702    82,122    43,688 
Impairment loss on trade accounts receivables    269,595    198,495    57,627 
Commissions and professional fees    217,384    69,954    61,403 
Events, marketing and advertising    199,771    109,822    19,237 
Packing materials    161,095    201,006    112,512 
Rent expense    96,729    52,660    22,451 
Travel expenses    33,223    11,258    13,522 
Bank fees    25,853    34,335    23,965 
Market research    12,031    9,550    8,495 
Other    

409,545

    192,514    174,462 
    Ps.5,878,188    2,967,810    1,893,945