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Other assets (Tables)
 12 Months Ended
Dec. 31, 2022
Schedule of other assets [Abstract]  
Schedule of other assets
    2022   2021   2020 
Inventory of rewards   Ps.153,168    54,247    28,804 
Employees and consultors    42,878    
-
    
-
 
Rewards catalogs    13,009    12,067    10,492 
Security deposit    8,654    4,274    5,774 
Recoverable taxes    2,133    10,725    44,618 
Restricted cash    
-
    
-
    42,915 
Other receivables    15,099    4,949    3,588 
     234,941    86,262    136,191 
Current    188,266    81,988    130,417 
Non-current    46,675    4,274    5,774 
    Ps.234,941    86,262    136,191