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SEGMENTS
9 Months Ended
Sep. 30, 2011
SEGMENTS
9. 
SEGMENTS
 
a.  Segment Reporting

The Company has two reportable segments: manufacturing and retail and distribution.  The manufacturing segment produces and sells new trailers to the retail and distribution segment or to customers who purchase trailers directly from the Company or through independent dealers.  The retail and distribution segment includes the sale of new and used trailers, as well as the sale of after-market parts and service, through its retail branch network.
 
Reportable segment information is as follows (in thousands):
 
         
Retail and
          
Consolidated
  
   
Manufacturing
    
Distribution
    
Eliminations
    
Totals
  
Three Months Ended September 30, 2011
                        
Net sales
                        
External customers
   $ 302,761     $ 33,672     $ -     $ 336,433  
Intersegment sales
     14,544       -       (14,544 )     -  
Total net sales
   $ 317,305     $ 33,672     $ (14,544 )   $ 336,433  
                                 
Income (Loss) from operations
   $ 1,303     $ 979     $ (12 )   $ 2,270  
Assets
   $ 711,319     $ 140,845     $ (433,659 )   $ 418,505  
                                 
Three Months Ended September 30, 2010
                                
Net sales
                                
External customers
   $ 143,813     $ 27,035     $ -     $ 170,848  
Intersegment sales
     10,732       -       (10,732 )     -  
Total net sales
   $ 154,545     $ 27,035     $ (10,732 )   $ 170,848  
                                 
(Loss) Income from operations
   $ (4,588 )   $ 391     $ (9 )   $ (4,206 )
Assets
   $ 434,234     $ 97,277     $ (229,921 )   $ 301,590  
                                 
Nine Months Ended September 30, 2011
                                
Net sales
                                
External customers
   $ 743,376     $ 102,136     $ -     $ 845,512  
Intersegment sales
     45,979       -       (45,979 )     -  
Total net sales
   $ 789,355     $ 102,136     $ (45,979 )   $ 845,512  
                                 
Income from operations
   $ 9,430     $ 1,864     $ 102     $ 11,396  
Assets
   $ 711,319     $ 140,845     $ (433,659 )   $ 418,505  
                                 
Nine Months Ended September 30, 2010
                                
Net sales
                                
External customers
   $ 325,985     $ 72,837     $ -     $ 398,822  
Intersegment sales
     24,082       -       (24,082 )     -  
Total net sales
   $ 350,067     $ 72,837     $ (24,082 )   $ 398,822  
                                 
Loss from operations
   $ (20,920 )   $ (131 )   $ (102 )   $ (21,153 )
Assets
   $ 434,234     $ 97,277     $ (229,921 )   $ 301,590  
 
b.  Product Information

The Company offers products primarily in three general categories: new trailers, used trailers and parts, service and other.  The following table sets forth the major product categories and their percentage of consolidated net sales (dollars in thousands):
 
   
Three Months Ended September 30,
    
Nine Months Ended September 30,
  
   
2011
    
2010
    
2011
    
2010
  
   
$
    
%
    
$
    
%
    
$
    
%
    
$
    
%
  
New trailers
     303,089       90.1       148,753       87.1       748,900       88.6       330,317       82.8  
Used trailers
     8,266       2.5       5,235       3.1       19,353       2.3       18,034       4.5  
Parts, service and other
     25,078       7.4       16,860       9.8       77,259       9.1       50,471       12.7  
Total net sales
     336,433       100.0       170,848       100.0       845,512       100.0       398,822       100.0