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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0000014707-04-000087.txt : 20040902
<SEC-HEADER>0000014707-04-000087.hdr.sgml : 20040902
<ACCEPTANCE-DATETIME>20040902110924
ACCESSION NUMBER:		0000014707-04-000087
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20040902
ITEM INFORMATION:		Regulation FD Disclosure
FILED AS OF DATE:		20040902
DATE AS OF CHANGE:		20040902

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BROWN SHOE CO INC
		CENTRAL INDEX KEY:			0000014707
		STANDARD INDUSTRIAL CLASSIFICATION:	FOOTWEAR, (NO RUBBER) [3140]
		IRS NUMBER:				430197190
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			0130

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-02191
		FILM NUMBER:		041012736

	BUSINESS ADDRESS:	
		STREET 1:		8300 MARYLAND AVE
		STREET 2:		P O BOX 29
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63105
		BUSINESS PHONE:		3148544000

	MAIL ADDRESS:	
		STREET 1:		P O BOX 29
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63166

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BROWN SHOE CO INC/
		DATE OF NAME CHANGE:	19990528

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BROWN GROUP INC
		DATE OF NAME CHANGE:	19920703

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BROWN SHOE CO INC
		DATE OF NAME CHANGE:	19720327
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>bws8k090204.htm
<DESCRIPTION>FORM 8-K
<TEXT>
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<hr ALIGN=RIGHT NOSHADE WIDTH="100%">
<center>
<p><b><font size=+2>UNITED STATES</font></b>
<p><b><font size=+2>SECURITIES AND EXCHANGE COMMISSION</font></b>
<p><b><font size=+1>WASHINGTON, D.C. 20549</font></b>
<p>
<hr SIZE=3 NOSHADE WIDTH="38%">
<p><b><font size=+2>FORM 8-K</font></b>
<br>&nbsp;
<p><b><font size=+2>CURRENT REPORT</font></b>
<br>&nbsp;
<p><font size=+1>Pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934</font>
<br>&nbsp;
<p><font size=+1>Date of Report (Date of earliest event reported) <b>September
2, 2004</b></font></center>

<br>&nbsp;
<br>&nbsp;
<br>&nbsp;
<table BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH="100%" >
<tr>
<td VALIGN=TOP COLSPAN="2">
<center><b><font size=+3>BROWN SHOE COMPANY, INC.</font></b>
<br><i><font size=-2>(Exact name of registrant as specified in its charter)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">&nbsp;</td>

<td VALIGN=TOP WIDTH="44%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">
<center><b><font size=+1>New York</font></b>
<br><i><font size=-2>(State or other jurisdiction of incorporation or organization)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">&nbsp;</td>

<td VALIGN=TOP WIDTH="44%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">
<center><b><font size=+1>1-2191</font></b>
<br><i><font size=-2>(Commission File Number)</font></i></center>
</td>

<td VALIGN=TOP WIDTH="44%">
<center><b><font size=+1>43-0197190</font></b>
<br><i><font size=-2>(IRS Employer Identification Number)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">&nbsp;</td>

<td VALIGN=TOP WIDTH="44%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">
<center><b><font size=+1>8300 Maryland Avenue</font></b>
<br><b><font size=+1>St. Louis, Missouri</font></b>
<br><i><font size=-2>(Address of principal executive offices)</font></i></center>
</td>

<td VALIGN=TOP WIDTH="44%">
<center><b><font size=+1>63105</font></b>
<br><i><font size=-2>(Zip Code)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">
<center><b><font size=+1>(314) 854-4000</font></b>
<br><i><font size=-2>(Registrant's telephone number, including area code)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">&nbsp;</td>
</tr>
</table>

<br>&nbsp;
<center>
<p>Page 1</center>

<hr ALIGN=RIGHT NOSHADE WIDTH="100%">
<br>&nbsp;
<p><b>Item 7.01 Regulation FD Disclosure.</b>
<p>On September 2, 2004, Brown Shoe Company, Inc. issued a press release
announcing the Company's retail sales for the period ended August 28, 2004.
A copy of the Press Release is attached hereto as Exhibit 99.1 and incorporated
herein by reference.
<p>In accordance with General Instruction B.2. of Form 8-K, the information
contained in Item 7.01 shall not be deemed "filed" for purposes of Section
18 of the Securities Exchange Act of 1934, as amended, nor shall it be
deemed incorporated by reference in any filing under the Securities Act
of 1933, as amended, except as shall be expressly set forth by specific
reference in such a filing.<b></b>
<p><br><b></b>
<center>
<p><b>SIGNATURES</b></center>

<p>Pursuant to the requirements of the Securities Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.
<br>&nbsp;
<table BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH="100%" >
<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%"><b>BROWN SHOE COMPANY, INC.</b></td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">(Registrant)</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">Date September 2, 2004</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">
<center>/s/ Michael I. Oberlander
<hr ALIGN=RIGHT NOSHADE WIDTH="100%"></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">Michael I. Oberlander
<br>Vice President, General Counsel and Corporate Secretary</td>
</tr>
</table>

<center>
<p>Page 2
<br>
<hr ALIGN=RIGHT NOSHADE WIDTH="100%">
<p><b><font size=+0>INDEX TO EXHIBITS</font></b></center>

<br>&nbsp;
<table BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH="100%" >
<tr>
<td VALIGN=TOP WIDTH="14%">
<center><b>Exhibit No.&nbsp;</b></center>
</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="83%">
<center><b>Description&nbsp;</b></center>
</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2" WIDTH="15%">
<center>99.1</center>
</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="83%">Press Release Announcing Retail Sales, dated
September 2, 2004</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2" WIDTH="15%">&nbsp;</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="83%">&nbsp;</td>
</tr>
</table>

<center>
<p>Page 3
<br>
<hr ALIGN=RIGHT NOSHADE WIDTH="100%"></center>

<p><br>
<br>
</body>
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</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>bws8k090204ex99.htm
<DESCRIPTION>EXHIBIT 99.1 - PRESS RELEASE
<TEXT>
<!doctype html public "-//w3c//dtd html 4.0 transitional//en">
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<head>

</head>
<body link="#0000FF" vlink="#800080">

<div align=right><b>Exhibit 99.1</b></div>

<p><font size=+4>News</font>
<div align=right><b><font size=+0>NYSE:BWS</font></b>
<br><font size=-1>For Immediate Release</font>
<br><font size=-1>Contact: Beth Fagan</font>
<br><font size=-1>Public Affairs 314-854-4095 /4093</font></div>

<p><br>
<center>
<p><b><u>Brown Shoe Reports August Retail Sales for</u></b>
<br><b><u>Famous Footwear and Naturalizer Retail</u></b></center>

<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
ST. LOUIS, MISSOURI, September 2, 2004-- Brown Shoe Company, Inc. (NYSE:
BWS) today announced that August retail sales for Famous Footwear, the
Company's chain of 917 family footwear stores, were $133,400,000 for the
four-week period ended August 28, 2004, compared to $135,800,000 for the
same period last year (ended August 30, 2003). Same-store sales for August
decreased 5.5 percent.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Famous Footwear sales for the first 30 weeks of fiscal 2004, were $675,300,000,
compared to $665,900,000 for the year-ago period. Same-store sales for
the 30 weeks were down 1.1 percent.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
"Business in early August lagged our expectations, and was negatively affected
by later school openings and delayed Back-to-School shopping at Famous
Footwear. While we are encouraged that same-store-sales turned positive
later in August, and continue positive into September, we believe it is
too soon to fully assess the Back-to-School season with several key selling
weeks ahead of us," said Brown Shoe Chairman and CEO Ron Fromm.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Retail sales at Brown Shoe's domestic Naturalizer retail division, a 380-store
chain selling the Naturalizer brand of women's footwear, were $11,600,000
for the month, compared to $12,000,000 last August. Same-store sales decreased
7.1 percent for August, in part due to the later timing of a catalog mailing
and the Labor Day shift.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
For the first 30 weeks of fiscal 2004 the domestic Naturalizer stores'
sales were $105,200,000 compared to $104,500,000, and were down 1.7 percent
versus last year on a same-store basis.</font>
<center>
<p>Page 1 of 2
<br>
<hr ALIGN=RIGHT NOSHADE WIDTH="100%"></center>

<p><b><font size=+0>MONTH AND YEAR-TO-DATE SALES (millions)</font></b>
<br>&nbsp;
<table BORDER CELLPADDING=2 WIDTH="100%" >
<tr>
<td VALIGN=TOP WIDTH="29%" HEIGHT="35"></td>

<td VALIGN=TOP WIDTH="12%" HEIGHT="35">
<div align=right><b><font size=-1>FY 2004</font></b>
<br><b>(8/28/04)</b></div>
</td>

<td VALIGN=TOP WIDTH="12%" HEIGHT="35">
<div align=right><b><font size=-1>FY 2003</font></b>
<br><b>(8/30/03)</b></div>
</td>

<td VALIGN=TOP WIDTH="11%" HEIGHT="35">
<div align=right><b><font size=-1>% Change</font></b></div>
</td>

<td VALIGN=TOP WIDTH="15%" HEIGHT="35">
<div align=right><b><font size=-1>Same-Store&nbsp;</font></b>
<br><b><font size=-1>% Change</font></b></div>
</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="23%" HEIGHT="35">
<center><b><font size=-1>Stores Open</font></b>
<br><b><font size=-1>8/28/04 vs. 8/30/03</font></b></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="29%"><font size=-1>August-Famous Footwear</font></td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>$ 133.4</font></div>
</td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>$ 135.8</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>(1.8)</font></div>
</td>

<td VALIGN=TOP WIDTH="15%">
<div align=right><font size=-1>(5.5)</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>917</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>905</font></div>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="29%"><font size=-1>Y-T-D -Famous Footwear</font></td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>675.3</font></div>
</td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>665.9</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>1.4</font></div>
</td>

<td VALIGN=TOP WIDTH="15%">
<div align=right><font size=-1>(1.1)</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="29%">&nbsp;</td>

<td VALIGN=TOP WIDTH="12%">&nbsp;</td>

<td VALIGN=TOP WIDTH="12%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>

<td VALIGN=TOP WIDTH="15%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="29%" HEIGHT="21"><font size=-1>August -Naturalizer</font></td>

<td VALIGN=TOP WIDTH="12%" HEIGHT="21">
<div align=right><font size=-1>11.6</font></div>
</td>

<td VALIGN=TOP WIDTH="12%" HEIGHT="21">
<div align=right><font size=-1>12.0</font></div>
</td>

<td VALIGN=TOP WIDTH="11%" HEIGHT="21">
<div align=right><font size=-1>(3.3)</font></div>
</td>

<td VALIGN=TOP WIDTH="15%" HEIGHT="21">
<div align=right><font size=-1>(7.1)</font></div>
</td>

<td VALIGN=TOP WIDTH="11%" HEIGHT="21">
<div align=right><font size=-1>380</font></div>
</td>

<td VALIGN=TOP WIDTH="11%" HEIGHT="21">
<div align=right><font size=-1>384</font></div>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="29%"><font size=-1>Y-T-D -Naturalizer</font></td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>105.2</font></div>
</td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>104.5</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>0.7</font></div>
</td>

<td VALIGN=TOP WIDTH="15%">
<div align=right><font size=-1>(1.7)</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>
</tr>
</table>

<p><b><font size=+0>Other Highlights for the month</font></b>
<ul>
<li>
Famous Footwear opened five new stores and closed three stores during August.
Store openings occurred in the following markets: Frankfort, IL; Milbury,
MA; Saugus, MA; West Lebanon, NH; Stafford, VA.</li>
</ul>

<p><b><i><font size=-2>Safe Harbor Statement Under the Private Securities
Litigation Reform Act of 1995: </font></i></b><font size=-2>This press
release contains certain forward-looking statements. Such statements are
subject to various risks and uncertainties that could cause actual results
to differ materially. These include (i) general economic conditions and
the consumer's preferences and purchasing patterns, which may be influenced
by consumers' disposable income; (ii) the uncertainties of currently pending
litigation; (iii) intense competition within the footwear industry; and
(iv) political and economic conditions or other threats to continued and
uninterrupted flow of inventory from Brazil and China, where the Company
relies heavily on third-party manufacturing facilities for a significant
amount of its inventory. The Company's reports to the Securities and Exchange
Commission contain detailed information relating to such factors. The Company
does not undertake any obligation or plan to update these forward-looking
statements, even though its situation may change.</font><font size=-2></font>
<p><font size=-2><b>Brown Shoe</b> is a $1.8 billion footwear company with
worldwide operations. The Company operates the 900-store Famous Footwear
chain, which sells <i>brand name shoes for the family</i>. It also operates
nearly 400 Naturalizer stores in the U.S. and Canada that sell the Naturalizer
brand of shoes and accessories. Brown Shoe, through its Wholesale divisions,
owns and markets leading footwear brands including Naturalizer, LifeStride,
Connie and Buster Brown; it also markets licensed brands including Dr.
Scholl's, Bass and Carlos by Carlos Santana for adults, and Barbie, Spider-Man,
Bob the Builder and Disney character footwear for children. Brown Shoe
press releases are available on the Company's web site at www.brownshoe.com.</font>
<br><font size=-1></font>&nbsp;<font size=-1></font>
<center>
<p><font size=-1>Page 2 of 2</font>
<br>
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