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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0000014707-04-000105.txt : 20041007
<SEC-HEADER>0000014707-04-000105.hdr.sgml : 20041007
<ACCEPTANCE-DATETIME>20041007084658
ACCESSION NUMBER:		0000014707-04-000105
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20041007
ITEM INFORMATION:		Regulation FD Disclosure
FILED AS OF DATE:		20041007
DATE AS OF CHANGE:		20041007

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BROWN SHOE CO INC
		CENTRAL INDEX KEY:			0000014707
		STANDARD INDUSTRIAL CLASSIFICATION:	FOOTWEAR, (NO RUBBER) [3140]
		IRS NUMBER:				430197190
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			0130

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-02191
		FILM NUMBER:		041069394

	BUSINESS ADDRESS:	
		STREET 1:		8300 MARYLAND AVE
		STREET 2:		P O BOX 29
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63105
		BUSINESS PHONE:		3148544000

	MAIL ADDRESS:	
		STREET 1:		P O BOX 29
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63166

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BROWN SHOE CO INC/
		DATE OF NAME CHANGE:	19990528

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BROWN GROUP INC
		DATE OF NAME CHANGE:	19920703

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BROWN SHOE CO INC
		DATE OF NAME CHANGE:	19720327
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>bws8k100704.htm
<DESCRIPTION>FORM 8-K
<TEXT>
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<hr ALIGN=RIGHT NOSHADE WIDTH="100%">
<center>
<p><b><font size=+2>UNITED STATES</font></b>
<p><b><font size=+2>SECURITIES AND EXCHANGE COMMISSION</font></b>
<p><b><font size=+1>WASHINGTON, D.C. 20549</font></b>
<p>
<hr SIZE=3 NOSHADE WIDTH="38%">
<p><b><font size=+2>FORM 8-K</font></b>
<br>&nbsp;
<p><b><font size=+2>CURRENT REPORT</font></b>
<br>&nbsp;
<p><font size=+1>Pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934</font>
<br>&nbsp;
<p><font size=+1>Date of Report (Date of earliest event reported) <b>October
7, 2004</b></font></center>

<br>&nbsp;
<br>&nbsp;
<table BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH="100%" >
<tr>
<td VALIGN=TOP COLSPAN="2">
<center><b><font size=+3>BROWN SHOE COMPANY, INC.</font></b>
<br><b><i><font size=-2>(Exact name of registrant as specified in its charter)</font></i></b></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">&nbsp;</td>

<td VALIGN=TOP WIDTH="44%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">
<center><b><font size=+1>New York</font></b>
<br><i><font size=-2>(State or other jurisdiction of incorporation or organization)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">&nbsp;</td>

<td VALIGN=TOP WIDTH="44%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">
<center><b><font size=+1>1-2191</font></b>
<br><i><font size=-2>(Commission File Number)</font></i></center>
</td>

<td VALIGN=TOP WIDTH="44%">
<center><b><font size=+1>43-0197190</font></b>
<br><i><font size=-2>(IRS Employer Identification Number)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">&nbsp;</td>

<td VALIGN=TOP WIDTH="44%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="56%">
<center><b><font size=+1>8300 Maryland Avenue</font></b>
<br><b><font size=+1>St. Louis, Missouri</font></b>
<br><i><font size=-2>(Address of principal executive offices)</font></i></center>
</td>

<td VALIGN=TOP WIDTH="44%">
<center><b><font size=+1>63105</font></b>
<br><i><font size=-2>(Zip Code)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">
<center><b><font size=+1>(314) 854-4000</font></b>
<br><i><font size=-2>(Registrant's telephone number, including area code)</font></i></center>
</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2">&nbsp;</td>
</tr>
</table>

<center>
<p>Page 1
<br>
<hr SIZE=3 NOSHADE WIDTH="100%"></center>

<p><br>
<p><b>Item 7.01 Regulation FD Disclosure.</b>
<p>On October 7, 2004, Brown Shoe Company, Inc. issued a press release
announcing the Company's retail sales for the period ended October 2, 2004
and updating certain forward-looking guidance for the third quarter and
full year 2004. A copy of the Press Release is attached hereto as Exhibit
99.1 and incorporated herein by reference.
<p>In accordance with General Instruction B.2. of Form 8-K, the information
contained in Item 7.01 shall not be deemed "filed" for purposes of Section
18 of the Securities Exchange Act of 1934, as amended, nor shall it be
deemed incorporated by reference in any filing under the Securities Act
of 1933, as amended, except as shall be expressly set forth by specific
reference in such a filing.
<center>
<p><b>SIGNATURES</b></center>

<p>Pursuant to the requirements of the Securities Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.
<br>&nbsp;
<table BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH="100%" >
<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%"><b>BROWN SHOE COMPANY, INC.</b></td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">(Registrant)</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">Date October 7, 2004</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">
<center>/s/ Michael I. Oberlander
<hr SIZE=3 NOSHADE WIDTH="100%"></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="35%">&nbsp;</td>

<td VALIGN=TOP WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="63%">Michael I. Oberlander
<br>Vice President, General Counsel and Corporate Secretary</td>
</tr>
</table>

<center>
<p>Page 2
<br>
<hr SIZE=3 NOSHADE WIDTH="100%">
<br>&nbsp;
<p><font size=+0>INDEX TO EXHIBITS</font></center>

<br>&nbsp;
<table BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH="100%" >
<tr>
<td VALIGN=TOP WIDTH="14%">
<center><b>Exhibit No.&nbsp;</b></center>
</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="83%">
<center><b>Description&nbsp;</b></center>
</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2" WIDTH="15%">
<center>99.1</center>
</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="83%">Press Release Announcing Retail Sales, dated
October 7, 2004</td>
</tr>

<tr>
<td VALIGN=TOP COLSPAN="2" WIDTH="15%">&nbsp;</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="3%">&nbsp;</td>

<td VALIGN=TOP WIDTH="83%">&nbsp;</td>
</tr>
</table>

<br>&nbsp;
<center>
<p>Page 3
<br>
<hr SIZE=3 NOSHADE WIDTH="100%"></center>

<p><br>
</body>
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</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>bws8k100704ex99.htm
<DESCRIPTION>EXHIBIT 99.1 - PRESS RELEASE
<TEXT>
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<body link="#0000FF" vlink="#800080">

<div align=right><font size=+1>Exhibit 99.1</font></div>
<font size=+4>News</font>
<div align=right><b><font size=+0>NYSE:BWS</font></b>
<br><font size=-1>For Immediate Release</font>
<br><font size=-1>Contact: Beth Fagan, VP Public Affairs</font>
<br><font size=-1>314-854-4093 / bfagan@brownshoe.com</font></div>

<p><br>
<br>
<center>
<p><b><u><font size=+0>Brown Shoe Reports September Same-Store Sales at
Famous Footwear and Naturalizer;</font></u></b>
<br><b><u><font size=+0>Issues Guidance for Third Quarter and Full Year</font></u></b></center>

<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
ST. LOUIS, MISSOURI, October 7, 2004-- Brown Shoe Company, Inc. (NYSE:
BWS) today announced September retail sales at Famous Footwear, the company's
chain of 914 brand-name footwear stores, increased 8.9 percent to $104,000,000
for the five-week period ended October 2, 2004, compared to $95,500,000
for the same period last year. Same-store sales for September were up 4.7
percent.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Famous Footwear sales for the first eight months of fiscal 2004 were $779,400,000,
a 2.4 percent increase compared to $761,400,000 for the year-ago period.
Same-store sales for the 35 weeks were down 0.4 percent.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
"The back-to-school season started late for Famous Footwear," said Brown
Shoe Chairman and CEO Ron Fromm. "While our back-to-school business strengthened
with a 4.7 percent same-store sales gain in September, combined same-store
sales for August and September were down 1.3 percent - falling short of
our expectations."</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
The Company noted the following category performances at Famous Footwear
over the August/September period: Athletics increased mid-single digits
on a same-store basis, as did dress footwear. Its kids' business was flat.
Total women's footwear was down for the two months, with the largest decline
coming from the casual category.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Retail sales at Brown Shoe's Naturalizer retail division, a 382-store chain
selling the Naturalizer brand of women's footwear in the U.S. and Canada,
were $19,700,000 for the five-week month, compared to $21,000,000 for the
year-ago period. September same-store sales declined 8.1 percent. Total
sales for the chain for the first eight months were $124,900,000 compared
to $125,500,000 for the same period last year; same-store sales were down
2.8 percent.</font>
<p><b><font size=+0>Forward Guidance</font></b>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Based on quarter-to-date results, Brown Shoe currently estimates third
quarter diluted earnings per share will be in the range of $0.90 to $1.00,
versus $1.13 per share for the third quarter of 2003. Full-year results
for fiscal 2004 are currently estimated in the range of $2.55 to $2.65,
as compared to the Company's fiscal 2003 diluted earnings per share of
$2.52.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
"In addition to the lower-than-planned back-to-school business, our third
quarter guidance reflects a continuation of the challenges we faced in
the second quarter with respect to our Children's and Bass wholesale businesses
and the Naturalizer business," said Fromm. "Looking to the fourth quarter,
we expect to report increases in sales and earnings. Our expectation is
based on Famous Footwear continuing to achieve at or near planned earnings
levels, predicated on flat to a modest increase in same-store sales. In
addition, <i>Carlos</i> by Carlos Santana, LifeStride and our Men's and
Athletic businesses are achieving solid results with expectations of this
performance continuing in the fourth quarter. We also expect our Children's
division to stabilize as we begin to ship new licensed product. This is
somewhat tempered by continuing difficult conditions at retail, which could
affect our wholesale shipping.</font>
<p><font size=+0>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
"Over the long term, we remain committed to delivering compelling product
to our wholesale customers and creating an equally compelling shopping
experience for our retail customers. This will enable us to increase our
market share and create value for our shareholders," Fromm said.</font>
<p><b><font size=-1>MONTH AND YEAR-TO-DATE SALES (millions)</font></b>
<br>&nbsp;
<table BORDER WIDTH="100%" >
<tr>
<td VALIGN=TOP WIDTH="28%" HEIGHT="35"></td>

<td VALIGN=TOP WIDTH="13%" HEIGHT="35">
<div align=right><b><font size=-1>FY 2004</font></b>
<br><b>(10/2/04)</b></div>
</td>

<td VALIGN=TOP WIDTH="12%" HEIGHT="35">
<div align=right><b><font size=-1>FY 2003</font></b>
<br><b>(10/4/03)</b></div>
</td>

<td VALIGN=TOP WIDTH="11%" HEIGHT="35">
<div align=right><b><font size=-1>% Change</font></b></div>
</td>

<td VALIGN=TOP WIDTH="15%" HEIGHT="35">
<div align=right><b><font size=-1>Same-Store&nbsp;</font></b>
<br><b><font size=-1>% Change</font></b></div>
</td>

<td VALIGN=TOP COLSPAN="2" WIDTH="23%" HEIGHT="35">
<center><b><font size=-1>Stores Open</font></b>
<br><b><font size=-1>10/2/04 vs. 10/4/03</font></b></center>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="28%"><font size=-1>Sept. -Famous Footwear</font></td>

<td VALIGN=TOP WIDTH="13%">
<div align=right><font size=-1>$ 104.0</font></div>
</td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>$ 95.5</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>8.9</font></div>
</td>

<td VALIGN=TOP WIDTH="15%">
<div align=right><font size=-1>4.7</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>914</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>899</font></div>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="28%"><font size=-1>Y-T-D -Famous Footwear</font></td>

<td VALIGN=TOP WIDTH="13%">
<div align=right><font size=-1>779.4</font></div>
</td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>761.4</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>2.4</font></div>
</td>

<td VALIGN=TOP WIDTH="15%">
<div align=right><font size=-1>(0.4)</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="28%">&nbsp;</td>

<td VALIGN=TOP WIDTH="13%">&nbsp;</td>

<td VALIGN=TOP WIDTH="12%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>

<td VALIGN=TOP WIDTH="15%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="28%"><font size=-1>Sept. -Naturalizer</font></td>

<td VALIGN=TOP WIDTH="13%">
<div align=right><font size=-1>19.7</font></div>
</td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>21.0</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>(6.3)</font></div>
</td>

<td VALIGN=TOP WIDTH="15%">
<div align=right><font size=-1>(8.1)</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>382</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>383</font></div>
</td>
</tr>

<tr>
<td VALIGN=TOP WIDTH="28%"><font size=-1>Y-T-D -Naturalizer</font></td>

<td VALIGN=TOP WIDTH="13%">
<div align=right><font size=-1>124.9</font></div>
</td>

<td VALIGN=TOP WIDTH="12%">
<div align=right><font size=-1>125.5</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">
<div align=right><font size=-1>(0.5)</font></div>
</td>

<td VALIGN=TOP WIDTH="15%">
<div align=right><font size=-1>(2.8)</font></div>
</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>

<td VALIGN=TOP WIDTH="11%">&nbsp;</td>
</tr>
</table>

<p><b><font size=+0>Store Openings for the month</font></b>
<ul>
<li>
Famous Footwear opened new stores in <font size=-1>Redlands, CA and Trexlertown,
PA.</font></li>

<li>
<font size=-1>Naturalizer opened new stores in Elmhurst, NY and Allen,
TX.</font></li>
</ul>
<b><font size=+0>Third Quarter Earnings Release</font></b>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Brown
Shoe plans to release its third quarter results on November 17 before market
open. The conference call, scheduled for 9:00 a.m. EST that same morning,
will be accessible via a live web-cast at <u>www.fulldisclosure.com</u>
<font size=+0>or on Brown Shoe's website in the Investor section, under
press releases.</font>
<p><b><i><font size=-2>Safe Harbor Statement Under the Private Securities
Litigation Reform Act of 1995</font>: </i></b><font size=-2>This press
release contains certain forward-looking statements. Such statements are
subject to various risks and uncertainties that could cause actual results
to differ materially. These include (i) general economic conditions and
the consumer's preferences and purchasing patterns, which may be influenced
by consumers' disposable income; (ii) the uncertainties of currently pending
litigation; (iii) intense competition within the footwear industry; and
(iv) political and economic conditions or other threats to continued and
uninterrupted flow of inventory from Brazil and China, where the Company
relies heavily on third-party manufacturing facilities for a significant
amount of its inventory. The Company's reports to the Securities and Exchange
Commission contain detailed information relating to such factors. The Company
does not undertake any obligation or plan to update these forward-looking
statements, even though its situation may change.</font>
<p><b><font size=-2>Brown Shoe </font></b><font size=-2>is a $1.8 billion
footwear company with worldwide operations. The Company operates the 900-store
Famous Footwear chain, which sells brand name shoes for the family. It
also operates nearly 400 Naturalizer stores in the U.S. and Canada that
sell the Naturalizer brand of shoes and accessories. Brown Shoe, through
its Wholesale divisions, owns and markets leading footwear brands including
Naturalizer, LifeStride, Connie and Buster Brown; it also markets licensed
brands including Dr. Scholl's, Bass and Carlos by Carlos Santana for adults,
and Barbie, Spider-Man, Bob the Builder and Disney character footwear for
children. Brown Shoe press releases are available on the Company's web
site at <u>www.brownshoe.com</u>.</font>
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