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REVENUES (Tables) | 12 Months Ended
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Jan. 30, 2021
REVENUES |
Schedule of disaggregated revenue by segment and major source | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | 2020
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Eliminations and | ​ | ​ | ​
($ thousands) |  | Famous Footwear |  | Brand Portfolio |  | Other |  | Total
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Retail stores | ​ | $ | 983,669 | ​ | $ | 52,796 | ​ | $ | — | ​ | $ | 1,036,465
Landed wholesale - e-commerce - drop ship (1) | ​ |  | — | ​ |  | 87,226 | ​ |  | (4,192) | ​ |  | 83,034
E-commerce - Company websites (1) | ​ |  | 279,353 | ​ |  | 149,090 | ​ |  | — | ​ |  | 428,443
Total direct-to-consumer sales | ​ | $ | 1,263,022 | ​ | $ | 289,112 | ​ | $ | (4,192) | ​ | $ | 1,547,942
First-cost wholesale - e-commerce (1) | ​ |  | — | ​ |  | 1,249 | ​ |  | — | ​ |  | 1,249
Landed wholesale - e-commerce (1) | ​ | ​ | — | ​ | ​ | 124,548 | ​ | ​ | — | ​ | ​ | 124,548
Landed wholesale - other | ​ |  | — | ​ |  | 408,752 | ​ |  | (44,770) | ​ |  | 363,982
First-cost wholesale | ​ |  | — | ​ |  | 69,172 | ​ |  | — | ​ |  | 69,172
Licensing and royalty | ​ |  | — | ​ |  | 9,478 | ​ |  | — | ​ |  | 9,478
Other (2) | ​ |  | 529 | ​ |  | 170 | ​ |  | — | ​ |  | 699
Total net sales | ​ | $ | 1,263,551 | ​ | $ | 902,481 | ​ | $ | (48,962) | ​ | $ | 2,117,070
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | 2019
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Eliminations and | ​ | ​ | ​
($ thousands) |  | Famous Footwear |  | Brand Portfolio |  | Other |  | Total
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Retail stores | ​ | $ | 1,427,473 | ​ | $ | 154,549 | ​ | $ | — | ​ | $ | 1,582,022
Landed wholesale - e-commerce - drop ship (1) | ​ | ​ | — | ​ | ​ | 93,249 | ​ | ​ | — | ​ | ​ | 93,249
E-commerce - Company websites (1) | ​ |  | 159,724 | ​ |  | 145,897 | ​ |  | — | ​ |  | 305,621
Total direct-to-consumer sales | ​ | $ | 1,587,197 | ​ | $ | 393,695 | ​ | $ | — | ​ | $ | 1,980,892
First-cost wholesale - e-commerce (1) | ​ |  | — | ​ |  | 2,204 | ​ |  | — | ​ |  | 2,204
Landed wholesale - e-commerce (1) | ​ | ​ | — | ​ | ​ | 190,536 | ​ | ​ | — | ​ | ​ | 190,536
Landed wholesale - other | ​ |  | — | ​ |  | 708,262 | ​ |  | (72,955) | ​ |  | 635,307
First-cost wholesale | ​ |  | — | ​ |  | 96,021 | ​ |  | — | ​ |  | 96,021
Licensing and royalty | ​ |  | — | ​ |  | 15,469 | ​ |  | — | ​ |  | 15,469
Other (2) | ​ |  | 860 | ​ |  | 273 | ​ |  | — | ​ |  | 1,133
Net sales | ​ | $ | 1,588,057 | ​ | $ | 1,406,460 | ​ | $ | (72,955) | ​ | $ | 2,921,562
​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | 2018
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | Eliminations and | ​ | ​ | ​
($ thousands) |  | Famous Footwear |  | Brand Portfolio |  | Other |  | Total
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Retail stores | ​ | $ | 1,469,857 | ​ | $ | 166,903 | ​ | $ | — | ​ | $ | 1,636,760
Landed wholesale - e-commerce - drop ship (1) | ​ | ​ | — | ​ | ​ | 61,518 | ​ | ​ | — | ​ | ​ | 61,518
E-commerce - Company websites (1) | ​ |  | 136,327 | ​ |  | 125,877 | ​ |  | — | ​ |  | 262,204
Total direct-to-consumer sales | ​ | $ | 1,606,184 | ​ | $ | 354,298 | ​ | $ | — | ​ | $ | 1,960,482
First-cost wholesale - e-commerce (1) | ​ |  | — | ​ |  | 1,086 | ​ |  | — | ​ |  | 1,086
Landed wholesale - e-commerce (1) | ​ | ​ | — | ​ | ​ | 155,637 | ​ | ​ | — | ​ | ​ | 155,637
Landed wholesale - other | ​ |  | — | ​ |  | 690,988 | ​ |  | (85,513) | ​ |  | 605,475
First-cost wholesale | ​ |  | — | ​ |  | 94,734 | ​ |  | — | ​ |  | 94,734
Licensing and royalty | ​ |  | — | ​ |  | 16,501 | ​ |  | — | ​ |  | 16,501
Other (2) | ​ |  | 624 | ​ |  | 307 | ​ |  | — | ​ |  | 931
Net sales | ​ | $ | 1,606,808 | ​ | $ | 1,313,551 | ​ | $ | (85,513) | ​ | $ | 2,834,846
(1) | Collectively referred to as "e-commerce" below
(2) | Includes breakage revenue from unredeemed gift cards
Schedule of significant contract balances from contracts with customers | ​
​ | ​ | ​ | ​ | ​ | ​
($ thousands) | January 30, 2021 |  | February 1, 2020
Customer allowances and discounts | $ | 17,043 | ​ | $ | 26,200
Loyalty programs liability |  | 13,986 | ​ |  | 16,405
Returns reserve |  | 11,040 | ​ |  | 14,033
Gift card liability |  | 6,091 | ​ |  | 5,742

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